Venezia Palace augmente ses ventes directes à 18%.

Les réservations en ligne prospèrent pour le complexe de vacances Venezia Palace, doublant plus que ses récompenses provenant des canaux numériques dans un marché économique difficile et une dépression touristique en Turquie.

01 November, 2016: Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three months to go before the end of 2016 and as the hotel is due to close its doors on the summer season it has earned an increase of 18% in online direct sales.

Direct Sales 2015 2016 (Jan – Aug: 8 mths) Difference
Bookings 157 185 28 (17,8%)

Within the first 8 months of 2016 the popular holiday resort has managed to improve its occupancy through third party channels with direct connections through ChannelPass by BookLogic to gain an increase of 68% in reservations.

Online sales (exc direct) 2015 2016 (Jan – Aug: 8 mths) Difference
Reservations 307 516 209 (68%)

A growth of two thirds on 2015, with still time to go before the end of the season is proving that the online market is yet still in its infancy, as the global markets develop intelligent technology to share booking data instantly across multiple channels, providing live available inventory and sophisticated pricing patterns. This has reflected 2015’s success when the account first transferred to BookLogic’s management, growing direct sales revenue by 260% and evolving online sales 2.5 times its value on 2014.

Online booking and reservations growth for Venezia Palace has earned greater confidence to develop this as a lead channel. A 51% increase in overall online bookings shows the further potential available to this hotel resort and the Turkish market.

Online Direct vs Indirect 2015 2016 Difference
Direct 157 185 28 (17,8%)
Indirect 307 516 209 (68%)
Totals 464 701 240 (51%)

Revenue growth has reinforced the decision to shift the focus to online sales, allowing the hotel to be more independent, relying neither on one channel nor on one market. Venezian Palace now has access to European and Russian direct markets while also managing to reach its domestic market through smartphone bookings, optimising a direct booking channel through BookLogic’s Smart Booking Engine and multiple channels through it’s ChannelPass channel manager.

This has been proven with a growth of revenue from online channels by over 370%. BookLogic leapt into action in early April 2015 by implementing the booking engine and channel manager. By the close of last year the online sales network revenue had jumped well over 100% and within the last few months continued with its growth trajectory.

“While markets are tough we are showing that there is business out there and we are going to get it for you. Traditional channels are unable to deliver consistently, the network is slowing as a result of responding to political and economic problems in the market, while online channels are more flexible and adaptable and are able to capture new customers across a wider sales network.” said Oral Yigitkus, CEO, BookLogic.

« Le nombre de réservations et de réservations provenant des ventes en ligne augmente rapidement, BookLogic prouve être l'outil et le partenaire parfait. Le premier objectif que nous avions était de créer des réservations à partir de notre propre site web. Le reste des OTA fait beaucoup de marketing en notre nom et ils apportent maintenant plus de succès en matière de réservations pour nous, mais nous devons créer plus de ventes directes. » a déclaré M. Baris, responsable adjoint des ventes et du marketing, Venezian Palace.
For details on how Mr Baris approached his sales strategy for Venezian Palace, please see the full case study : http://www.booklogic.net/case-studies/venezian-palace-case-study

À propos de BookLogic :
BookLogic est un fournisseur de solutions logicielles personnalisables et de services marketing primés pour les hôtels et les systèmes de réservation en ligne pour l'industrie du voyage. Indépendamment détenue, l'entreprise a été fondée en 2004, lançant ses opérations complètes en 2009, avec son siège en Allemagne et des bureaux en Turquie et à Dubaï. En 2015, BookLogic a reçu le World Travel Award pour l'Innovation Technologique de Voyage Leader Mondial et a été nommée Fournisseur de Solutions de Réservation d'Hôtels Leader en Europe et dans le Monde. BookLogic dessert actuellement plus de 1 500 propriétés hôtelières soutenues par plus de 30 membres du personnel.