Venezia Palace aumenta sus ventas directas al 18

1. Las reservas en línea prosperan para el complejo vacacional Venezia Palace, más que duplicando sus recompensas de canales digitales en medio de mercados económicos difíciles y depresión turística en Turquía.

01 November, 2016: Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three months to go before the end of 2016 and as the hotel is due to close its doors on the summer season it has earned an increase of 18% in online direct sales.

Direct Sales 2015 2016 (Jan – Aug: 8 mths) Difference
Bookings 157 185 28 (17,8%)

Within the first 8 months of 2016 the popular holiday resort has managed to improve its occupancy through third party channels with direct connections through ChannelPass by BookLogic to gain an increase of 68% in reservations.

Online sales (exc direct) 2015 2016 (Jan – Aug: 8 mths) Difference
Reservations 307 516 209 (68%)

A growth of two thirds on 2015, with still time to go before the end of the season is proving that the online market is yet still in its infancy, as the global markets develop intelligent technology to share booking data instantly across multiple channels, providing live available inventory and sophisticated pricing patterns. This has reflected 2015’s success when the account first transferred to BookLogic’s management, growing direct sales revenue by 260% and evolving online sales 2.5 times its value on 2014.

Online booking and reservations growth for Venezia Palace has earned greater confidence to develop this as a lead channel. A 51% increase in overall online bookings shows the further potential available to this hotel resort and the Turkish market.

Online Direct vs Indirect 2015 2016 Difference
Direct 157 185 28 (17,8%)
Indirect 307 516 209 (68%)
Totals 464 701 240 (51%)

Revenue growth has reinforced the decision to shift the focus to online sales, allowing the hotel to be more independent, relying neither on one channel nor on one market. Venezian Palace now has access to European and Russian direct markets while also managing to reach its domestic market through smartphone bookings, optimising a direct booking channel through BookLogic’s Smart Booking Engine and multiple channels through it’s ChannelPass channel manager.

This has been proven with a growth of revenue from online channels by over 370%. BookLogic leapt into action in early April 2015 by implementing the booking engine and channel manager. By the close of last year the online sales network revenue had jumped well over 100% and within the last few months continued with its growth trajectory.

“While markets are tough we are showing that there is business out there and we are going to get it for you. Traditional channels are unable to deliver consistently, the network is slowing as a result of responding to political and economic problems in the market, while online channels are more flexible and adaptable and are able to capture new customers across a wider sales network.” said Oral Yigitkus, CEO, BookLogic.

“El número de reservas y reservas de ventas en línea está creciendo rápidamente, BookLogic está demostrando ser la herramienta y el socio perfectos. El primer objetivo que teníamos era crear reservas desde nuestro propio sitio web. El resto de las OTAs está haciendo mucho marketing en nuestro nombre y ahora están trayendo más éxito en reservas para nosotros, pero necesitamos crear más ventas directas.” dijo el Sr. Baris, asistente de ventas y marketing, Venezian Palace.
For details on how Mr Baris approached his sales strategy for Venezian Palace, please see the full case study : http://www.booklogic.net/case-studies/venezian-palace-case-study

Acerca de BookLogic:
BookLogic es un proveedor galardonado de soluciones de software personalizables y servicios de marketing para hoteles y sistemas de reservas en línea para la industria de viajes. De propiedad independiente, la empresa fue establecida en 2004, comenzando operaciones completas en 2009, con sede en Alemania y oficinas en Turquía y Dubái. En 2015, BookLogic recibió el World Travel Award por la Innovación en Tecnología de Viajes Líder del Mundo y fue nominada como Proveedor Líder de Soluciones de Reserva de Hoteles de Europa y del Mundo. BookLogic actualmente presta servicio a más de 1,500 propiedades hoteleras apoyadas por más de 30 miembros del personal.