10 February, 2017: BookLogic has partnered with Idealo to expand exposure and sales reach for its hotel clients through hotel.idealo.de in Germany.
The hotel revenue management technology company has developed a direct connection to the meta search engine for online price comparison, to help its hotel clients reach a wider market. Idealo will sell BookLogic’s customers’ available rooms while still processing the booking through the BookLogic booking engine.
BookLogic has been working with Idealo to develop targeted marketing initiatives ino rder to help its hotel clients become more independent in the booking process. Hotel idealo compares prices in a live search across thousands of websites and over one million listed accommodation to deliver rates for dates selected by the traveller; these include private vacation homes, hotels, apartments, cottages, bed and breakfasts and more. German travellers are able to search through a series of filters to define the criteria for their holiday accommodation, which will enhance visibility for hotels among targeted consumers.
“idealo is the perfect partner to target German tourists due to its strength in the market and its strong reputation. This connection will allow our hotel customers to diversify online sales and marketing strategies to become more fleixble in price and distribution while developing a presence in the German marketplace,” said Oral Yigitkus, CEO, BookLogic. “Buy working with a known local brand hotels will have a direct connection to deliver special rates and packages.”
Hotels, die sich für die Technologie und Dienstleistungen von BookLogic angemeldet haben, profitieren von einer vollständigen Integration mit den CRS der Buchungsmaschinen. Dies ermöglicht es Hotels, die Zimmerverfügbarkeit und Preise in ein breiteres Netzwerk zu posten, um Buchungen und den gesamten RevPAR durch das bestehende BookLogic-System zu erhöhen. Die Kunden von BookLogic müssen lediglich anfordern, den Kanal zu ihren bestehenden Vertriebskanälen hinzuzufügen.
BookLogic was named the World’s Leading Travel Technology Innovation 2015, Europe’s Leading Hotel Booking Solutions Provider 2016 and Middle East Leading Technology Provider 2016 at the World Travel Awards 2016.
COMMERCIAL NOTE: Hotels subscribing to Idealo through BookLogic will received a free listing for in the Idealo Magazine to show their special hotel deals. The connectivity is included in BookLogic connections without any flat rates or setup costs, with the need to only pay commission for consumed reservations from Idealo.
Über BookLogic:
BookLogic ist ein preisgekröntes, anpassbares Softwarelösungs- und Marketingdienstleistungsunternehmen für Hotels und Online-Reservierungssysteme für die Reisebranche. Das unabhängig geführte Unternehmen wurde 2004 gegründet und nahm 2009 den vollständigen Betrieb auf, mit Hauptsitz in Deutschland und Büros in der Türkei und Dubai. 2015 wurde BookLogic mit dem World Travel Award für die weltweit führende Reise-Technologie-Innovation ausgezeichnet und für die führenden Hotelbuchungslösungsanbieter in Europa und der Welt nominiert. BookLogic betreut derzeit über 1.500 Hotelimmobilien, unterstützt von über 30 Mitarbeitern.
