10 February, 2017: BookLogic has partnered with Idealo to expand exposure and sales reach for its hotel clients through hotel.idealo.de in Germany.
The hotel revenue management technology company has developed a direct connection to the meta search engine for online price comparison, to help its hotel clients reach a wider market. Idealo will sell BookLogic’s customers’ available rooms while still processing the booking through the BookLogic booking engine.
BookLogic has been working with Idealo to develop targeted marketing initiatives ino rder to help its hotel clients become more independent in the booking process. Hotel idealo compares prices in a live search across thousands of websites and over one million listed accommodation to deliver rates for dates selected by the traveller; these include private vacation homes, hotels, apartments, cottages, bed and breakfasts and more. German travellers are able to search through a series of filters to define the criteria for their holiday accommodation, which will enhance visibility for hotels among targeted consumers.
“idealo is the perfect partner to target German tourists due to its strength in the market and its strong reputation. This connection will allow our hotel customers to diversify online sales and marketing strategies to become more fleixble in price and distribution while developing a presence in the German marketplace,” said Oral Yigitkus, CEO, BookLogic. “Buy working with a known local brand hotels will have a direct connection to deliver special rates and packages.”
Los hoteles suscritos a la tecnología y servicios de BookLogic se beneficiarán de una integración completa con los CRS de los motores de reservas. Esto permitirá a los hoteles publicar la disponibilidad de habitaciones y tarifas a una red más amplia para aumentar las reservas y el RevPAR general a través de su sistema existente de BookLogic. Los clientes de BookLogic simplemente necesitan solicitar agregar el canal a sus canales de ventas existentes.
BookLogic was named the World’s Leading Travel Technology Innovation 2015, Europe’s Leading Hotel Booking Solutions Provider 2016 and Middle East Leading Technology Provider 2016 at the World Travel Awards 2016.
COMMERCIAL NOTE: Hotels subscribing to Idealo through BookLogic will received a free listing for in the Idealo Magazine to show their special hotel deals. The connectivity is included in BookLogic connections without any flat rates or setup costs, with the need to only pay commission for consumed reservations from Idealo.
Acerca de BookLogic:
BookLogic es un proveedor galardonado de soluciones de software personalizables y servicios de marketing para hoteles y sistemas de reservas en línea para la industria de viajes. De propiedad independiente, la empresa fue establecida en 2004, comenzando operaciones completas en 2009, con sede en Alemania y oficinas en Turquía y Dubái. En 2015, BookLogic recibió el World Travel Award por la Innovación en Tecnología de Viajes Líder del Mundo y fue nominada como Proveedor Líder de Soluciones de Reserva de Hoteles de Europa y del Mundo. BookLogic actualmente presta servicio a más de 1,500 propiedades hoteleras apoyadas por más de 30 miembros del personal.
