Система дистрибуции отелей

An efficient hotel distribution strategy is essential to your success as a hotel because 148.3 million travel bookings are made online annually. Your hotel’s revenue will increase as a result of distribution because more visitors and reservations result from it. You can advertise on online travel agency (OTA) booking sites, take direct bookings via your website or phone, and use a variety of additional channels to expand your business. BookLogic’s Hotel Distribution System is well known for delivering great outcomes to its users. The technology has been demonstrated to deliver 200 million rooms per night, all year.

How to build a good hotel distribution channel strategy

The distribution strategy for your hotel is a strategy for efficiently selling rooms through a range of channels. Your pricing, target market, location, available marketing resources, and other factors will all be considered in the best plan for you.

You should take into account a few important factors when developing the best plan for your hotel:

Establish your company’s goals
The majority of hotel distribution methods aim to attract more of your target clients, which will lead to more reservations. Achieve alignment between your distribution strategy, sales goals, and target metrics.

Identify who your target market is
The identification of your target guest is one of the key components of developing a distribution strategy. Knowing your target customer will help you choose the most lucrative distribution strategy because your ideal customers frequently make reservations on channels that are consistent with their working style.

Establish business goals that are very specific
By identifying these business objectives, you can select distribution to accomplish those objectives, and once executed, you can better monitor your success with those specific channels.

Set prices that are competitive
In order to accomplish your objectives, you will require a pricing plan. Keep an eye on the market to ensure that your pricing is reasonable, and base your decision on expected occupancy. OTAs and channel managers will frequently provide you with revenue management solutions to optimize rates based on the most recent demand trends.

Utilize technology to your advantage
The correct technology is a crucial component of your plan because it will enable you to connect with various channels and use market knowledge to adjust your pricing in order to increase bookings. Make sure you spend your money on the appropriate products provided by BookLogic’s Hotel Distribution System which has a strong API interface.

Popular types of hotel distribution channels: 

Online reservations directly
If your hotel is typical of the majority, direct reservations are most likely made mostly through your website. Direct bookings are frequently more profitable, more likely to result in return customers, and more suited for upselling. Because of this, the majority of hotels view their website as their primary distribution channel when developing their distribution plan. BookLogic’s distribution system will be integrated with your website for online booking you can easily manage your website’s direct online reservation.

Online Travel Agencies (OTAs)
There is no avoiding the fact that online travel agents are a common and necessary step in the hotel reservation process. Hugely popular websites like Expedia, Booking.com, and eDreams are a terrific method to connect with visitors you might not have otherwise met. All booking platforms are integrated with BookLogic’s hotel distribution system, so you simply need to update the availability and costs of your hotel rooms on Booklogic’s CRS system. On online booking sites, all prices will be adjusted.

GDS/IDS
The Global Distribution System (GDS) and the Internet Distribution System (IDS) are used to maximize the exposure of its contents across a wide range of networks on the internet. To put it another way, this gives the user a tonne of targeted visibility, which results in a tonne of reservations and conversions.

Gain bookings from all over the world by crossing boundaries. Experience the advantages of integrating your hotel brand with BookLogic’s unmatched hotel distribution systems. Your hotel will instantly connect with the renowned Galileo, Amadeus, Worldspan, and Sabre global distribution systems as well as other known GDS for hotels. Your hotel can connect to more than 650,000 travel agencies using these highest-value GDSs. Your brand will undoubtedly be seen by millions of travelers throughout the world if you use BookLogic’s Hotel Distribution System

The next-generation connectivity gateway from BookLogic provides smooth 2-Way Connectivity to both the Internet Distribution System and the GDS Global Distribution System. 

The advantages are as follows:

• With our non-stop, 24-hour 2-way connectivity between BookLogic’s CRS and distribution systems, you may edit or update the information about your hotel.
• By regularly updating your hotel’s portfolio for travel agencies, you may boost its trustworthiness.
• You may immediately insert changes thanks to the flawless 2-way connectivity of BookLogic. Through a single CRS interface, you can also easily keep track of and manage your room availability and rates across all current sales channels.
• You may easily connect to some of the largest sales channels, including Amadeus, Galileo, Sabre, Wordspan, and ODDR Internet Distribution System (IDS)
• Complete support for consortiums and RFP programs:
•  special merchant packages, including flight package programs with Orbitz.com, Travelocity.com, Hotwire.com, Ehotel.com, and different locations throughout the world.
• BookLogic aims to provide hotel management solutions at reasonable pricing. 
• Our quick marketing and quick room sales Hotel Distribution System promotes and sells your hotel’s high-end services.