Category Blog

Technology is the leading frontier in driving increased revenues through direct bookings and it’s becoming much easier to capture travellers’ interest. It’s been 20 years since the Internet started to change the make-up of travel and the way in which…

Tech Needs – Only the essentials for hotel sales and distribution Where to start – Don’t let your systems get in a tangle. It’s so easy to focus on where you want to be, rather than from where you actually…

Following a traumatic year in Turkey, it’s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue – all due to the over reliance on just a few sources…

LONDON, UNITED KINGDOM (October 4, 2016) – This year’s hottest topic is direct bookings. More so than ever before, hotels are working hard to show consumers that direct is indeed best, in the hope to rely less on OTAs (online travel…

27 September, 2016: BookLogic has partnered with Skyscanner to expand exposure and sales reach for its hotel clients through the leading meta search engine. The hotel revenue management technology company is offering a direct connection to the meta search engine…

Seasonal revenue patterns are going three-dimensional as hotels gain access to a broader audience base, across a wider global reach. This gives the sales and marketing manager the data insight they need to adapt to changing patterns in traveller behaviour in order to optimise in…

Guest reviews and social media are adding more value to a hotel’s revenue and marketing strategy, managed effectively they can enhance the fortunes and profits of the property. A report from Cornell University identified that a hotel has a potential to increase…

It’s more than just technology and digital marketing developments that is causing hotels to look at their strategies and approach the markets differently. Social-political events around the world are forcing hotels to develop plans to manage loss of markets and…