{"id":7716,"date":"2019-03-02T13:23:30","date_gmt":"2019-03-02T13:23:30","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7716"},"modified":"2019-03-02T13:23:30","modified_gmt":"2019-03-02T13:23:30","slug":"booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/zh\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\/","title":{"rendered":"Google\u9152\u5e97\u5e7f\u544a\u76f4\u63a5\u9500\u552e\u8ba1\u5212\u3002"},"content":{"rendered":"<p>24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers.<\/p>\n<p>The growing hotel distribution and marketing management company is focusing on developing direct sale technologies and connectivity to provide hotels with greater control over distribution and pricing. Google Hotel Ads allow guests to book directly on the hotel property\u2019s website, enabling the hotel to own the relationship from the point of search.<\/p>\n<p>When travelers search for hotels on Google, Google Hotel Ads appear on google.com, Google Maps and across all devices, connecting travelers to the hotel property\u2019s website so they can book with the hotel directly. Hotels only pay when the ad leads to a click through to the hotel reservation page.<\/p>\n<p>BookLogic is developing its service and offering to give hotels greater control to focus on the bottom line. Google Hotel Ads offers the ability for hotels to set flexible rates and also special rates available only to a defined group, for example, people who are signed in to their Google Account or on a mobile device.<\/p>\n<p>\u201cConsumers are going to Google to begin their holiday and travel research, and this is an optimum time for hoteliers to grab the attention of potential guests,\u201d said Oral Yigitkus, CEO, BookLogic. \u201cBy improving the visibility of their own website, hotels are better poised to capture the booking while also developing customer databases for future bookings. We are integrating these technologies into our existing systems to make it easier for hotels to manage OTAs, metasearch channels as well as marketing programmes to control budget, rate-setting and distribution. It\u2019s an exciting time for revenue managers.\u201d<\/p>\n<p>\u201cWe\u2019re excited to work with BookLogic to integrate Google Hotel Ads, making it easy for all hoteliers \u2013 including small to medium chains and independent hotels in Turkey and the Middle East \u2013 to connect directly with travellers on Google Search and Google Maps,\u201d Sher Khan, Business Leader for Google Travel Vertical Search, EMEA.<br \/>\nHotels subscribed to BookLogic\u2019s technology and services will benefit from full integration with booking engines\u2019 CRS. BookLogic customers simply need to request to add the channel to its existing sales channels and sign up for the Google Hotel Ads programme.<\/p>\n<p>\u5173\u4e8eBookLogic\uff1a<br \/>\nBookLogic\u662f\u4e00\u5bb6\u5c61\u83b7\u6b8a\u8363\u7684\u53ef\u5b9a\u5236\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\u548c\u8425\u9500\u670d\u52a1\u63d0\u4f9b\u5546\uff0c\u4e13\u4e3a\u9152\u5e97\u548c\u65c5\u6e38\u884c\u4e1a\u7684\u5728\u7ebf\u9884\u8ba2\u7cfb\u7edf\u63d0\u4f9b\u670d\u52a1\u3002\u8be5\u516c\u53f8\u72ec\u7acb\u62e5\u6709\uff0c\u6210\u7acb\u4e8e2004\u5e74\uff0c2009\u5e74\u5168\u9762\u8fd0\u8425\uff0c\u603b\u90e8\u4f4d\u4e8e\u5fb7\u56fd\uff0c\u5728\u571f\u8033\u5176\u548c\u8fea\u62dc\u8bbe\u6709\u529e\u4e8b\u5904\u30022015\u5e74\uff0cBookLogic\u83b7\u5f97\u4e86\u5168\u7403\u65c5\u6e38\u5956\u7684\u5168\u7403\u9886\u5148\u65c5\u6e38\u6280\u672f\u521b\u65b0\u5956\uff0c\u5e76\u88ab\u63d0\u540d\u4e3a\u6b27\u6d32\u548c\u5168\u7403\u9886\u5148\u9152\u5e97\u9884\u8ba2\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\u3002BookLogic\u76ee\u524d\u4e3a\u8d85\u8fc71500\u5bb6\u9152\u5e97\u7269\u4e1a\u63d0\u4f9b\u670d\u52a1\uff0c\u652f\u6301\u8d85\u8fc730\u540d\u5458\u5de5\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers. The growing hotel distribution and marketing management company is focusing on developing direct sale technologies and connectivity to provide hotels with greater control over distribution and pricing. Google [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7716","post","type-post","status-publish","format-standard","hentry","category-booklogic"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Hotel Ads Direct Sale Programme | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/zh\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hotel Ads Direct Sale Programme | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers. The growing hotel distribution and marketing management company is focusing on developing direct sale technologies and connectivity to provide hotels with greater control over distribution and pricing. 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