{"id":7698,"date":"2019-03-02T13:01:02","date_gmt":"2019-03-02T13:01:02","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7698"},"modified":"2019-03-02T13:01:02","modified_gmt":"2019-03-02T13:01:02","slug":"booklogic-improves-direct-bookings-by-managing-rate-parity-strategy","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/zh\/booklogic-\u901a\u8fc7\u7ba1\u7406\u4ef7\u683c\u5e73\u4ef7\u7b56\u7565\u6765\u6539\u5584\u76f4\u63a5\u9884\u8ba2\/","title":{"rendered":"BookLogic \u901a\u8fc7\u7ba1\u7406\u4ef7\u683c\u5e73\u4ef7\u7b56\u7565\u6539\u8fdb\u76f4\u63a5\u9884\u8ba2"},"content":{"rendered":"

\u9152\u5e97\u901a\u8fc7BookLogic\u76f4\u63a5\u9884\u8ba2\u7b56\u7565\u4e2d\u7684\u56db\u6b65\u65b9\u6cd5\u589e\u52a0\u6536\u5165\uff0c\u4ee5\u6ee1\u8db3\u884c\u4e1a\u6807\u51c6\u7684\u4ef7\u683c\u5e73\u4ef7\u534f\u8bae\uff0c\u5e76\u901a\u8fc7\u52a8\u6001\u6253\u5305\u548c\u7279\u522b\u4f18\u60e0\u589e\u52a0\u76f4\u63a5\u9884\u8ba2\u3002
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\nBookLogic\u5f00\u53d1\u5e76\u6210\u529f\u6d4b\u8bd5\u4e86\u56db\u79cd\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u53ef\u89c1\u6027\u3001\u8f6c\u5316\u7387\u548c\u76f4\u63a5\u9884\u8ba2\u5230\u9152\u5e97\u7f51\u7ad9\u7684\u6570\u91cf\uff1a<\/p>\n

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\n2. \u6839\u636e\u5165\u4f4f\u65f6\u957f\uff08LoS\uff09\u63d0\u4f9b\u6e10\u8fdb\u6298\u6263\u2014\u2014\u76f4\u63a5\u9500\u552e\u5728LoS\u65b9\u9762\u6bd4\u901a\u8fc7OTA\u548c\u7b2c\u4e09\u65b9\u6e20\u9053\u66f4\u5177\u7075\u6d3b\u6027\u3002\u9152\u5e97\u80fd\u591f\u5728\u66ff\u4ee3\u7684\u5165\u4f4f\u65f6\u957f\u4e0a\u63d0\u4f9b\u6298\u6263\u548c\u7279\u522b\u4f18\u60e0\uff0c\u5c24\u5176\u662f\u5728\u8bb8\u591aOTA\u65e0\u6cd5\u63d0\u4f9b\u8fd9\u79cd\u4ef7\u683c\u7ed3\u6784\u7684\u60c5\u51b5\u4e0b\u3002
\n3. \u52a8\u6001\u6253\u5305\u4ee5\u9690\u85cf\u623f\u4ef7\uff0c\u7c7b\u4f3c\u4e8eExpedia\u548cHotwire\uff1a\u901a\u8fc7\u5176\u76f4\u63a5\u6e20\u9053\u52a8\u6001\u5206\u53d1\u4e0d\u900f\u660e\u7684\u4ef7\u683c\u3001\u4e0e\u822a\u73ed\u3001\u6c7d\u8f66\u3001\u63a5\u9001\u7b49\u6253\u5305\u7684\u4ef7\u683c\u3002
\n4. \u5fe0\u8bda\u8ba1\u5212\u2014\u2014\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e00\u4e2a\u8d26\u6237\u4ee5\u5bfb\u627e\u66f4\u597d\u7684\u4ea4\u6613\u3002BookLogic\u7684\u9884\u8ba2\u5f15\u64ce\u5141\u8bb8\u5ba2\u6237\u901a\u8fc7Facebook\u6216\u4e2a\u4eba\u8d26\u6237\u767b\u5f55\u4ee5\u8bbf\u95ee\u79c1\u4eba\u4ef7\u683c\uff0c\u4ece\u800c\u907f\u514d\u8fdd\u53cd\u4ef7\u683c\u5e73\u4ef7\u3002<\/p>\n

\u201c\u5728\u6b27\u6d32\u7ade\u4e89\u59d4\u5458\u4f1a\u5bf9OTA\u63d0\u8d77\u8bc9\u8bbc\u540e\uff0c\u884c\u4e1a\u88ab\u7981\u6b62\u5f3a\u5236\u6267\u884c\u4ef7\u683c\u3002\u56e0\u6b64\uff0c\u5982\u4f55\u6267\u884c\u7b56\u7565\u53d6\u51b3\u4e8e\u9152\u5e97\u3002\u901a\u8fc7\u5229\u7528\u6570\u636e\u548c\u6280\u672f\uff0c\u6211\u4eec\u5df2\u8bc6\u522b\u51fa\u9500\u552e\u548c\u9884\u8ba2\u8fc7\u7a0b\u4e2d\u7684\u5173\u952e\u70b9\uff0c\u4ee5\u5411\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u4ef7\u683c\u4ee5\u5438\u5f15\u76f4\u63a5\u9884\u8ba2\uff0c\u201dBookLogic\u9996\u5e2d\u6267\u884c\u5b98Oral Yigitkus\u8bf4\u9053\u3002
\n\u201c\u6211\u4eec\u901a\u8fc7\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u5b9a\u4ef7\u548c\u63d0\u4f9b\u5e02\u573a\u5bfc\u5411\u4ef7\u683c\u7684\u52a8\u6001\u6253\u5305\u4f18\u5316\u4e86\u5ba2\u6237\u7f51\u7ad9\u7684\u8868\u73b0\uff0c\u540c\u65f6\u91c7\u7528\u4e86\u4e0eExpedia\u548cHotwire\u76f8\u4f3c\u7684\u76f4\u63a5\u9500\u552e\u6280\u672f\u3002\u8fd9\u4f7f\u6211\u4eec\u7684\u9152\u5e97\u5408\u4f5c\u4f19\u4f34\u80fd\u591f\u5c65\u884c\u5176\u5408\u540c\u4e49\u52a1\uff0c\u540c\u65f6\u5438\u5f15\u5c3d\u53ef\u80fd\u591a\u7684\u76f4\u63a5\u6d41\u91cf\uff0c\u5e76\u4e3a\u5ea6\u5047\u8005\u63d0\u4f9b\u66f4\u597d\u7684\u5957\u9910\uff0c\u201dOral Yigitkus\u7ee7\u7eed\u8bf4\u9053\u3002
\n\u6539\u5584\u4e1a\u52a1\u5e76\u5728\u65c5\u6e38\u5e02\u573a\u63d0\u4f9b\u7ade\u4e89\u6027\u4ea7\u54c1\u7684\u9152\u5e97\u5305\u62ecEuphoria Hotels\u3001Akka Hotels\u548cOtium Hotels\u3002\u6240\u6709\u8fd9\u4e9b\u9152\u5e97\u57282015\u5e74\u901a\u8fc7\u63d0\u4f9b\u52a8\u6001\u5728\u7ebf\u6253\u5305\u548c\u5b9a\u4ef7\u8bbe\u7f6e\u63d0\u9ad8\u4e86\u6536\u5165\u3002\u5728\u571f\u8033\u5176\u5e02\u573a\u4e0b\u6ed1\u7684\u60c5\u51b5\u4e0b\uff0c\u62a5\u544a\u663e\u793a\u4e3a50%^\uff0c\u4e0a\u8ff0\u9152\u5e97\u96c6\u56e2\u4e0eBookLogic\u5408\u4f5c\uff0c\u63d0\u4f9b\u5728OTA\u548c\u7b2c\u4e09\u65b9\u4e0a\u65e0\u6cd5\u83b7\u5f97\u7684\u4ea7\u54c1\uff0c\u6216\u4f7f\u7528\u6280\u672f\u7cfb\u7edf\u4f18\u5316\u623f\u4ef7\u7684\u5206\u914d\u3002<\/p>\n

\u5728\u4f0a\u65af\u5766\u5e03\u5c14\u5e02\u4e2d\u5fc3\u7684\u4e00\u5bb634\u95f4\u5ba2\u623f\u7684\u7cbe\u54c1\u9152\u5e97\u4e2d\uff0cBookLogic\u901a\u8fc7\u5f15\u5165\u4ee5\u5e02\u573a\u4e3a\u5bfc\u5411\u7684\u5b9a\u4ef7\u548c\u6e10\u8fdb\u6298\u6263\u4ee5\u53ca\u4fc3\u9500\u7684\u5728\u7ebf\u76f4\u63a5\u9884\u8ba2\u8425\u9500\u7b56\u7565\uff0c\u4f7f\u6536\u5165\u589e\u52a0\u4e86\u8d85\u8fc74,000%\u3002\u8fd9\u4f7f\u5f97\u9152\u5e97\u53d8\u5f97\u66f4\u52a0\u72ec\u7acb\uff0c\u907f\u514d\u4e86\u56e0\u4f20\u7edf\u9884\u8ba2\u6e20\u9053\u9500\u552e\u6025\u5267\u4e0b\u964d\u800c\u53d7\u5230\u7684\u5f71\u54cd\uff0c\u540c\u65f6\u4e0d\u5fc5\u901a\u8fc7\u63d0\u4f9b\u4e0d\u900f\u660e\u7684\u4ea4\u6613\u6765\u5f3a\u5236\u6267\u884c\u5168\u4ef7\u5e73\u4ef7\u7b56\u7565\u3002
\n\u5bf9\u4e8e\u4e00\u5bb6\u9762\u5411\u4e1c\u6b27\u5e02\u573a\u5962\u534e\u65c5\u5ba2\u768412\u95f4\u5ba2\u623f\u7684\u7cbe\u54c1\u9152\u5e97\uff0cBookLogic\u521b\u5efa\u4e86\u7531\u4e13\u95e8\u7684\u5728\u7ebf\u8425\u9500\u6d3b\u52a8\u652f\u6301\u7684\u7279\u5b9a\u65c5\u5ba2\u5e02\u573a\u4ef7\u683c\uff0c\u4ee5\u63a8\u52a8\u6d41\u91cf\uff0c\u5bfc\u81f42014\/15\u5e74\u95f4\u6536\u5165\u589e\u957f32%\u3002<\/p>\n

\u4e00\u4e9b\u4e0eBookLogic\u5408\u4f5c\u7684\u7cbe\u54c1\u9152\u5e97\u901a\u8fc7\u57fa\u4e8e\u5e02\u573a\u7684\u5b9a\u4ef7\u3001\u6e10\u8fdb\u6298\u6263\u548c\u4fc3\u9500\u589e\u52a0\u4e86\u5728\u7ebf\u76f4\u63a5\u9884\u8ba2\u3002<\/p>\n

\u9152\u5e971\uff0812\u95f4\u5ba2\u623f\uff09 <\/strong>
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\u9152\u5e972\uff0834\u95f4\u5ba2\u623f\uff09<\/strong>
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\u9152\u5e973\uff0820\u95f4\u5ba2\u623f\uff09<\/strong>
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\u9152\u5e97 4 (32 \u95f4\u5ba2\u623f)<\/strong>
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\u9152\u5e97 5 (22 \u95f4\u5ba2\u623f)<\/strong>
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\u7ed3\u8bba<\/strong>
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BookLogic\u7684\u9884\u8ba2\u7cfb\u7edf\u3001\u5206\u9500\u89e3\u51b3\u65b9\u6848\u3001\u6570\u636e\u6d1e\u5bdf\u548c\u6570\u5b57\u8425\u9500\u4e13\u4e1a\u77e5\u8bc6\u4f7f\u9152\u5e97\u80fd\u591f\u901a\u8fc7\u4f18\u5316\u5728\u7ebf\u9500\u552e\u6e20\u9053\u7684\u8868\u73b0\u4ee5\u53ca\u901a\u8fc7PPC\u3001SEO\u548cIP\u5217\u8868\u8fdb\u884c\u8425\u9500\uff0c\u7ba1\u7406\u4e00\u4e2a\u96c6\u4e2d\u7684\u9500\u552e\u548c\u8425\u9500\u7b56\u7565\u3002<\/p>","protected":false},"excerpt":{"rendered":"

Hotels increase revenue in a four-step approach in the BookLogic Direct Bookings Strategy to meet industry-standard rate parity agreements and increase direct bookings through dynamic packaging and special offers 30 May 2016: BookLogic has been trialling new techniques to drive online booking conversion with direct business by managing its hotel clients’ rate parity strategy. Several […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7698","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nBookLogic improves direct bookings by managing Rate Parity strategy | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/zh\/booklogic-\u901a\u8fc7\u7ba1\u7406\u4ef7\u683c\u5e73\u4ef7\u7b56\u7565\u6765\u6539\u5584\u76f4\u63a5\u9884\u8ba2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic improves direct bookings by managing Rate Parity strategy | Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Hotels increase revenue in a four-step approach in the BookLogic Direct Bookings Strategy to meet industry-standard rate parity agreements and increase direct bookings through dynamic packaging and special offers 30 May 2016: BookLogic has been trialling new techniques to drive online booking conversion with direct business by managing its hotel clients’ rate parity strategy. 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