{"id":5705,"date":"2018-08-06T12:34:07","date_gmt":"2018-08-06T11:34:07","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5705"},"modified":"2018-08-06T12:34:07","modified_gmt":"2018-08-06T11:34:07","slug":"booklogic-hotel-travel-market-report-2016","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/zh\/booklogic-hotel-travel-market-report-2016\/","title":{"rendered":"2016\u5e74BookLogic\u9152\u5e97\u65c5\u6e38\u5e02\u573a\u62a5\u544a"},"content":{"rendered":"

BookLogic Hotel Travel Market Report 2016 State of the Turkish market – 2014 vs 2015 \/ Q1 2016<\/h4>\n

The political, financial and terrorist crisis in the region is causing a devastating blow on the tourism market, which brings a huge contribution to the Turkey’s economy. Suspended flights due to the political spat with Russia is a big hit to a country which has 1 in 3 visitors coming from Russia coupled with terror attacks travel; businesses need to change their revenue model to keep afloat and grow.<\/p>\n

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SITUATION<\/strong>
\nRussian business has declined*<\/p>\n

2015\/16<\/strong>: 80 – 90%
\n2014\/15<\/strong>: approx 30%<\/p>\n<\/div>\n

2015:<\/p>\n

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2014 market was fine<\/p>\n

General market is\u00a0down 50%\u00a0with records as high as 75 – 80%* : as seen in first two months of 2016<\/p>\n

TUI Group\u00a0reports 40% fall\u00a0of holiday bookings to Turkey<\/p>\n

Tourism accounts for around 15% of\u00a0Turkey\u2019s GDP<\/p>\n

Turkish foreign tourist arrivals fell\u00a010% year-on-year\u00a0in February, the most in a decade<\/p>\n

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200+ hotels will not open for business:\u00a0“Around 200 hotels have announced not to open their resorts in summer this year. So it’s not good.”<\/i>\u00a0Oral Yigitkus, CEO, BookLogic<\/p>\n

Antalya* is\u00a080% down<\/strong>\u00a0as is expected in general market, the region that captures the most foreign travel interest.<\/p>\n

WHAT HAPPENED?
\nThe combination of major international political situations has created media interest that has had a negative impact on the image of the region; this has therefore reduced bookings. Tour operators have gone bankrupt, especially supplying Russian tourists due to political indifferences and the financial downturn; and the cancellation of flights has brought a drought to the travel industry.<\/strong><\/p>\n

– Tez Tour went bankrupt<\/strong><\/p>\n

– January 2015:\u00a0Russia\u2019s tourism giant Tez Tour\u2019s Turkish unit Alkan Group has requested for the suspension of bankruptcy for over 322 million Turkish Liras ($136.3 million) of debts due to the economic problems in Russia and Egypt. The company brought over 1 million tourists to Turkey last year.<\/i><\/p>\n

– Big decline in Russian business needs to focus on driving online sales<\/strong><\/p>\n

– November 2015:\u00a0Moscow suspended passenger flights to Egypt and the United States imposed new air travel security requirements in the wake of the crash of a Russian jet in Egypt, as Western officials pointed on Friday to the conclusion it was brought down by a bomb<\/i><\/p>\n

– The Russian downturn and the Ukraine have a dramatic effect on the tourism in Antalya Turkey.<\/strong><\/p>\n

– May 2015:\u00a0In 2014, one of every 3 tourists to the Antalya region was a Russian citizen. About another 10% of the visitors came from the Ukraine. The first four months of 2015 showed a dramatic drop of 40% in the numbers of Russian tourist arrivals to Antalya. In my most recent visit to Antalya I was told both by hoteliers and tour \u2013 operators working with the Russian \/ Ukrainian market that the current occupancy rates are about 30%-50% in most clubs and hotels. <\/i><\/p>\n

CHALLENGES:<\/strong><\/p>\n