{"id":9418,"date":"2022-10-26T16:00:14","date_gmt":"2022-10-26T13:00:14","guid":{"rendered":"https:\/\/booklogic.net\/?p=9418"},"modified":"2022-10-26T16:00:14","modified_gmt":"2022-10-26T13:00:14","slug":"what-is-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/tr\/google-otel-reklamlari-nedir\/","title":{"rendered":"Google Otel Reklamlar\u0131 Nedir?"},"content":{"rendered":"

\"\"<\/p>\n

Google, her i\u015fletmenin bulundu\u011fu platformdur. Google'a eri\u015fimi olan neredeyse herkes daha fazla bilgi i\u00e7in onu kontrol eder. Google Ads \u00fczerindeki otel kampanyalar\u0131, bir\u00e7ok gezginin rezervasyon yapmadan \u00f6nce Arama veya Haritalar'da bir otel aramas\u0131 yapt\u0131\u011f\u0131 i\u00e7in otellerin konaklama sekt\u00f6r\u00fcnde rekabet\u00e7i kalmas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Google Hotel Ads kullanarak, otelinizin \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131 kolayca art\u0131rabilir, do\u011frudan rezervasyonlar\u0131n\u0131z\u0131 maksimize edebilir ve OTA maliyetlerinizi minimize edebilirsiniz.<\/p>\n

Ge\u00e7mi\u015fte Google Ads kullanm\u0131\u015f ve orada baz\u0131 kampanyalar ba\u015flatm\u0131\u015f olabilirsiniz, ancak Google Hotel Ads (GHA), do\u011frudan otel rezervasyonlar\u0131 \u00fczerindeki etkisi a\u00e7\u0131s\u0131ndan daha do\u011frudan bir ara\u00e7 olacakt\u0131r. Bu blogda, GHA hakk\u0131nda bilmeniz gereken her \u015feyi a\u00e7\u0131klayaca\u011f\u0131z; nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131, otel end\u00fcstrisi i\u00e7in neden \u00f6nemli oldu\u011fu ve nas\u0131l ba\u015flayaca\u011f\u0131n\u0131z dahil.<\/p>\n

Google Otel \u0130lanlar\u0131 (GHA):<\/strong><\/a><\/h1>\n

Google, oteller i\u00e7in Google Hotel Ads ad\u0131nda bir meta arama motoruna sahiptir ve bu, \u015firketin ana arama motoru, Google Haritalar hizmeti ve Google Asistan (AI) dahil olmak \u00fczere di\u011fer t\u00fcm \u00fcr\u00fcn ve hizmetleriyle ba\u011flant\u0131l\u0131d\u0131r. 2011 y\u0131l\u0131nda piyasaya s\u00fcr\u00fcld\u00fc. Oteller, Google Hotel Ads yard\u0131m\u0131yla Google Haritalar ve arama sonu\u00e7lar\u0131 sayfas\u0131nda g\u00fcncel fiyatlar\u0131 ve m\u00fcsaitlik durumunu g\u00f6sterebilir. Bu listelemeler, gezginlerin bir sayfada birden fazla rezervasyon kayna\u011f\u0131ndan fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131rmalar\u0131na olanak tan\u0131d\u0131\u011f\u0131 i\u00e7in gezginler aras\u0131nda pop\u00fclerdir. Reklamlar otelin rezervasyon sistemine ba\u011fland\u0131\u011f\u0131 i\u00e7in, oteller i\u00e7in do\u011frudan rezervasyonlar a\u00e7\u0131s\u0131ndan k\u00e2rl\u0131 bir kaynak olabilirler.<\/p>\n

Bir otelin resmi web sitesi, Google ile bir kampanya y\u00fcr\u00fcterek Google arama sonu\u00e7lar\u0131nda g\u00f6sterilebilir. B\u00f6ylece, ilgilenen bir ziyaret\u00e7i, m\u00fclk\u00fcn web sitesine gidebilir ve ba\u011flant\u0131ya t\u0131klayarak rezervasyon yapmak i\u00e7in rezervasyon motorunu kullanabilir. Google, di\u011fer meta motorlar gibi, gezgin ile m\u00fclk aras\u0131nda durmay\u0131 da hedefliyor. Bu, ziyaret\u00e7ilere do\u011fru m\u00fcsaitlik ve fiyatland\u0131rma sa\u011flamay\u0131 gerektirir. Potansiyel misafirlerin fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131 ve buna g\u00f6re karar verece\u011fi i\u00e7in OTA'lar ve di\u011fer otellerle rekabet etmek \u00f6nemlidir.<\/p>\n

\n

Google Hotel Ads nas\u0131l \u00e7al\u0131\u015f\u0131r<\/strong><\/h1>\n

Google aramas\u0131 \u00fczerinden \u00e7al\u0131\u015f\u0131r. Bir gezgin seyahat planlar\u0131 yaparken, hemen m\u00fclkleri kendisi aramak i\u00e7in Google'\u0131 kullan\u0131r. Bir gezgin, belirli bir destinasyon akl\u0131nda tutarak Google'da otel arar. Ard\u0131ndan, arama \u00e7ubu\u011funun alt\u0131nda reklamlar g\u00f6r\u00fcn\u00fcr. Gezgin, reklamlardan herhangi birine t\u0131klayarak t\u00fcm otelleri g\u00f6r\u00fcnt\u00fclemeyi se\u00e7er. Oradan, gezgin otelleri filtreleyebilir ve fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131rabilir.<\/p>\n

\n

Google Hotel Ads \u00fczerinde otellere sunulan iki rezervasyon modeli vard\u0131r:<\/strong><\/h1>\n


\n<\/strong>
\nT\u0131klama ba\u015f\u0131na maliyet modeli (CPC):<\/strong> Google otel reklam\u0131 CPC modeli, bir kullan\u0131c\u0131 bir otel reklam\u0131na t\u0131klad\u0131\u011f\u0131nda, otelin bu tek t\u0131klama i\u00e7in \u00fccretlendirildi\u011fi ve ard\u0131ndan kullan\u0131c\u0131 o otelde bir oda rezervasyonu yapmasa bile, otelin belirtti\u011fi teklif parametrelerine g\u00f6re faturaland\u0131r\u0131laca\u011f\u0131 bir modeldir.<\/p>\n

Komisyon Bazl\u0131:<\/strong> Bu Komisyon Bazl\u0131 modelde, turistin Google arac\u0131l\u0131\u011f\u0131yla bir otel odas\u0131 rezerve etme se\u00e7ene\u011fi vard\u0131r ve Google, rezervasyonu kolayla\u015ft\u0131rmak kar\u015f\u0131l\u0131\u011f\u0131nda otele \u00f6nceden belirlenmi\u015f komisyon oran\u0131n\u0131 tahsil eder. Sadece bir seyahat\u00e7i rezervasyon yapt\u0131\u011f\u0131nda, bu d\u00fczenlemede otel Google'a komisyon \u00f6deyecektir.<\/p>\n

 <\/p>\n

\nOteller i\u00e7in Google Otel Reklamlar\u0131n\u0131n (GHA) de\u011feri:<\/strong><\/h1>\n

 <\/p>\n

Google Otel Reklamlar\u0131 ile da\u011f\u0131t\u0131m stratejiniz sizin elinizde. Uygun hale getirilebilen ve yat\u0131r\u0131m getirisi sa\u011flayan \u00e7e\u015fitli teklif stratejileri mevcuttur. Google Otel Reklamlar\u0131 ile \u00e7evrimi\u00e7i i\u015finizi tan\u0131tabilir ve b\u00f6lgenizde otel arayan insanlarla ba\u011flant\u0131 kurabilirsiniz. \u015eehrinizde bir otel arayan t\u00fcm internet kullan\u0131c\u0131lar\u0131, yapt\u0131\u011f\u0131n\u0131z eylemler sayesinde i\u015fletmenize daha iyi bir izlenim edinecektir. Otel da\u011f\u0131t\u0131m pazar\u0131nda, Google \u00f6nemli bir kat\u0131l\u0131mc\u0131 olarak g\u00fc\u00e7 kazan\u0131yor.<\/p>\n

Kendi web siteniz, potansiyel misafirlerinizin oda fiyatlar\u0131n\u0131 kolayca kar\u015f\u0131la\u015ft\u0131rabilmesi i\u00e7in fiyat bilgisi sa\u011flamak amac\u0131yla Google Otel Reklamlar\u0131n\u0131n kulland\u0131\u011f\u0131 platformlardan biri olabilir. Bu, \u00e7evrimi\u00e7i seyahat acenteleri arac\u0131l\u0131\u011f\u0131yla yap\u0131lan rezervasyonlara k\u0131yasla ald\u0131\u011f\u0131n\u0131z do\u011frudan rezervasyon say\u0131s\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir. Bu, odalar\u0131n\u0131z\u0131 satmak i\u00e7in OTA'lara y\u00fcksek komisyon oranlar\u0131 \u00f6demeniz gerekmeyece\u011fi i\u00e7in faydal\u0131d\u0131r ve her rezervasyondan daha fazla para kazanman\u0131z\u0131 sa\u011flar. Do\u011frudan rezervasyonlar, OTA'lar\u0131n rezervasyonlarla ziyaret\u00e7i ileti\u015fim bilgilerinizi sa\u011flamad\u0131\u011f\u0131na k\u0131yasla, rezervasyon an\u0131nda misafirlerden ileti\u015fim bilgilerini toplama f\u0131rsat\u0131 sunar. Bir e-posta onay\u0131 ve \u00f6n check-in daveti g\u00f6ndererek, ziyaret\u00e7ilerle hemen ili\u015fki kurmaya ba\u015flayabilirsiniz. Bu nedenle, otelinizi misafirlerinize do\u011frudan pazarlaman\u0131za olanak tan\u0131r ve otelinize daha fazla ziyaret alma \u015fans\u0131n\u0131 art\u0131r\u0131r. Son olarak, misafirlerinizden do\u011frudan anket toplama f\u0131rsat\u0131 sunar ve misafir sadakatini maksimize eder.<\/p>\n

\nGoogle Otel Reklamlar\u0131na ba\u015flamak:<\/strong><\/h1>\n

Bir otelci olarak, Google Otel Reklamlar\u0131 arac\u0131l\u0131\u011f\u0131yla t\u00fcm otel pazarlaman\u0131z\u0131 y\u00f6netecek ve sizin i\u00e7in i\u015f \u00fcretecek bir ba\u011flant\u0131 orta\u011f\u0131na ihtiyac\u0131n\u0131z olacak. BookLogic, otel i\u015fletmenizin gelirini maksimize etmek ve otelinizi k\u00fcresel olarak g\u00f6r\u00fcn\u00fcr k\u0131lmak i\u00e7in burada olan bir seyahat teknolojisi \u00e7\u00f6z\u00fcm sa\u011flay\u0131c\u0131s\u0131d\u0131r.
\nSert rekabet\u00e7i otel i\u015fine kat\u0131lmak i\u00e7in hemen Partner Ba\u015far\u0131 Ekibimizle ileti\u015fime ge\u00e7in.<\/p>","protected":false},"excerpt":{"rendered":"

Google is the platform where every business is located. Almost everyone having access to Google checks it out for more information. Hotel campaigns on Google Ads are very crucial for hotels to stay competitive in the hospitality sector, as many travelers search for a hotel on Search or Maps before booking. Using Google Hotel Ads, [\u2026]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9418","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Google Hotel Ads? 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