{"id":9402,"date":"2022-09-27T16:00:38","date_gmt":"2022-09-27T13:00:38","guid":{"rendered":"https:\/\/booklogic.net\/?p=9402"},"modified":"2022-09-27T16:00:38","modified_gmt":"2022-09-27T13:00:38","slug":"what-is-occupancy-based-pricing","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/tr\/doluluk-temelli-fiyatlandirma-nedir\/","title":{"rendered":"Doluluk Bazl\u0131 Fiyatland\u0131rma (OBP) nedir?"},"content":{"rendered":"

\"\"<\/p>\n

DOLULUK TEMELL\u0130 F\u0130YATLANDIRMA: NED\u0130R?<\/strong><\/h1>\n

Bir odan\u0131n gecelik \u00fccretini hesaplarken, doluluk temelli fiyatland\u0131rma potansiyel misafir say\u0131s\u0131n\u0131 dikkate almak i\u00e7in kullan\u0131l\u0131r. Doluluk temelli fiyatland\u0131rma \u00e7e\u015fitli \u015fekillerde gelir.<\/p>\n

\u00d6ncelikle, gecelik \u00fccret ki\u015fi ba\u015f\u0131na hesaplanabilir. Her ziyaret\u00e7inin gecelik bir \u00fccret \u00f6demesi gerekmektedir, bu nedenle iki ayn\u0131 daire (veya ayn\u0131 birim) o gece beklenen ziyaret\u00e7i say\u0131s\u0131na ba\u011fl\u0131 olarak farkl\u0131 fiyatland\u0131rmalara sahip olabilir.<\/p>\n

\u0130kincisi, bir birimin hedeflenen veya maksimum dolulu\u011fu gecelik \u00fccreti belirlemek i\u00e7in kullan\u0131labilir. Sonu\u00e7 olarak, maksimum dolulu\u011fu d\u00f6rt olan bir birim, maksimum dolulu\u011fu iki olan birimden muhtemelen daha pahal\u0131 olacakt\u0131r. Ancak, her birimi i\u015fgal eden ki\u015fi say\u0131s\u0131ndan ba\u011f\u0131ms\u0131z olarak, iki benzer dairenin maliyeti ayn\u0131 olacakt\u0131r.<\/p>\n

DOLULUK TEMELL\u0130 F\u0130YATLANDIRMA NEDEN KULLANILMALIDIR?<\/strong><\/h1>\n

Harcamalar genellikle bir tatil kiralama y\u00f6neticisinin doluluk temelli fiyatland\u0131rmay\u0131 ara\u015ft\u0131r\u0131rken ilk endi\u015fesidir. Ki\u015fi ba\u015f\u0131na fiyatland\u0131rma, y\u00f6neticilerin daha d\u00fc\u015f\u00fck de\u011fi\u015fken maliyetler \u00fcstlenecek daha k\u00fc\u00e7\u00fck gruplar\u0131 fazla \u00fccretlendirmeden, ki\u015fi ba\u015f\u0131na de\u011fi\u015fken maliyetleri de geri kazanmas\u0131na olanak tan\u0131r.<\/p>\n

Gelir, doluluk temelli fiyatland\u0131rman\u0131n etkileyebilece\u011fi di\u011fer bir mali fakt\u00f6rd\u00fcr. D\u00f6rt ki\u015filik bir aile, belki de yaln\u0131z bir ziyaret\u00e7iden daha fazla bir otel \u00fccreti \u00f6demeyi bekler. Bir birimin maliyetini payla\u015f\u0131rken, iki \u00e7ift, tek bir \u00e7iftin \u00f6deyece\u011finden daha fazla \u00f6deme yapmaya daha istekli olabilir. Bu, tatil kiralamalar\u0131 i\u00e7in doluluk temelli fiyatland\u0131rman\u0131n, ki\u015fi ba\u015f\u0131 maliyetler ve daha b\u00fcy\u00fck gruplar i\u00e7in \u00f6deme yapma isteklili\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda mant\u0131kl\u0131 bir uyum sa\u011flayaca\u011f\u0131 anlam\u0131na gelir.<\/p>\n

Ayr\u0131ca, etkili bir gelir y\u00f6netimi stratejisinin belirleyici \u00f6zelli\u011fi, var\u0131\u015f, ayr\u0131l\u0131\u015f, kal\u0131\u015f s\u00fcresi, rezervasyon penceresi ve belirli bir rezervasyon i\u00e7in misafir say\u0131s\u0131n\u0131n ger\u00e7ekten \u00f6nemli olmamas\u0131 ve oranlar\u0131n, indirimlerin ve kal\u0131\u015f k\u0131s\u0131tlamalar\u0131n\u0131n gelir y\u00f6neticisinin ald\u0131\u011f\u0131 herhangi bir rezervasyonu kabul etmeye istekli olacak \u015fekilde ayarlanm\u0131\u015f olmas\u0131d\u0131r.<\/p>\n

Fiyat, odada ka\u00e7 misafirin konaklad\u0131\u011f\u0131na ba\u011fl\u0131 olarak belirlenir. Temel maliyet i\u00e7in tek veya \u00e7ift ki\u015filik oda olarak de\u011ferlendirilir. Bu, \u00fccretin ne kadar oldu\u011funu etkiler. Sadece oda ve sadece kahvalt\u0131 se\u00e7eneklerinin maliyeti, toplam misafir say\u0131s\u0131na ba\u011fl\u0131 olarak belirlenir.<\/p>\n

\u00d6rnek:<\/strong> A\u015fa\u011f\u0131daki durum ge\u00e7erli olsun.<\/em><\/p>\n

Fiyatland\u0131rma modeli:<\/strong>\u00a0Doluluk Temelli<\/p>\n

Kahvalt\u0131 \u00fccreti:<\/strong>\u00a015\u20ac \/ ki\u015fi ba\u015f\u0131<\/p>\n

Tek\/\u00c7ift Fark\u0131:<\/strong>\u00a010\u20ac<\/p>\n

\u00dc\u00e7\u00fcnc\u00fc Ki\u015fi Fark\u0131:<\/strong>\u00a030\u20ac<\/p>\n

Buna g\u00f6re, fiyatlar a\u015fa\u011f\u0131daki gibi olacakt\u0131r:<\/strong><\/em><\/p>\n

Sadece Tek Oda:<\/strong>\u00a090\u20ac<\/p>\n

Sadece \u00c7ift Ki\u015filik Oda:<\/strong>\u00a0100\u20ac<\/p>\n

Tek Ki\u015filik\/Yatak Kahvalt\u0131:<\/strong>\u00a0105\u20ac<\/p>\n

\u00c7ift Ki\u015filik\/Yatak Kahvalt\u0131:<\/strong>\u00a0130\u20ac<\/p>\n

Not:<\/strong>\u00a0Bu fiyatland\u0131rma modeli ile bir\u00e7ok fiyat varyasyonu oldu\u011funu g\u00f6z ard\u0131 etmemelisiniz:\u00a04 oda tipi\u00a0<\/strong>(Standart, Superior, Deluxe, Executive)\u00a04 fiyat tipi\u00a0<\/strong>(Sadece Oda, \u0130ade Edilemez Sadece Oda, Yatak\/Kahvalt\u0131, \u0130ade Edilemez Yatak\/Kahvalt\u0131) vard\u0131r\u00a03 konaklama tipi<\/strong>\u00a0her oda i\u00e7in (tek, \u00e7ift, \u00fc\u00e7l\u00fc).<\/p>\n

B\u00f6yle bir senaryoda, tesisinizin standart odas\u0131 bu t\u00fcr fiyatlara sahip olacakt\u0131r:<\/strong><\/em><\/p>\n

    \n
  1. Standart Tek Ki\u015filik (Sadece Oda)<\/li>\n
  2. Standart \u00c7ift Ki\u015filik (Sadece Oda)<\/li>\n
  3. Standart \u00dc\u00e7 Ki\u015filik (Sadece Oda)<\/li>\n
  4. Standart Tek Ki\u015filik (Sadece Oda\/ \u0130ade Edilemez Oda)<\/li>\n
  5. Standart \u00c7ift Ki\u015filik (Sadece Oda\/ \u0130ade Edilemez Oda)<\/li>\n
  6. Standart \u00dc\u00e7 Ki\u015filik (Sadece Oda\/ \u0130ade Edilemez Oda)<\/li>\n
  7. Standart Tek Ki\u015filik (Yatak\/Kahvalt\u0131)<\/li>\n
  8. Standart \u00c7ift Ki\u015filik (Yatak\/Kahvalt\u0131)<\/li>\n
  9. Standart \u00dc\u00e7l\u00fc (Yatak\/Kahvalt\u0131)<\/li>\n
  10. Standart Tek (\u0130ade Edilemez\/Yatak, Kahvalt\u0131)<\/li>\n
  11. Standart \u00c7ift (\u0130ade Edilemez\/Yatak, Kahvalt\u0131)<\/li>\n
  12. Standart \u00dc\u00e7l\u00fc (Yatak, Kahvalt\u0131\/Yatak Odas\u0131)<\/li>\n<\/ol>\n

    Yukar\u0131da sadece bir oda i\u00e7in 12 fiyat t\u00fcr\u00fc oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>\n

    Bu, 4 oda i\u00e7in\u00a048<\/strong>,<\/p>\n

    5 oda i\u00e7in bu\u00a060<\/strong>,<\/p>\n

    6 oda i\u00e7in bu\u00a072 farkl\u0131 fiyat.<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

    \u0130\u015fgal Bazl\u0131 Fiyatland\u0131rman\u0131n (OBP) Avantajlar\u0131<\/strong><\/p>\n

    OBP modeli m\u00fclklerin:<\/p>\n

    Arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmas\u0131n\u0131 sa\u011flar<\/strong>: Daha fazla gezgin OB fiyatland\u0131rmas\u0131 ile odalar\u0131 g\u00f6rebilir. Bu, daha fazla gezginin aramalar\u0131n\u0131n oda fiyat\u0131n\u0131zla e\u015fle\u015fmesini sa\u011flamak i\u00e7indir.<\/p>\n

    Daha de\u011ferli odalar\u0131n dolulu\u011funu art\u0131rmak: <\/strong>En b\u00fcy\u00fck ve en pahal\u0131 odalar art\u0131k bu fiyat yap\u0131s\u0131 sayesinde daha fazla ziyaret\u00e7iye sat\u0131labilir. Ayr\u0131ca, daha uygun fiyatl\u0131 odalar\u0131n\u0131z\u0131 gelecekteki ziyaret\u00e7iler i\u00e7in a\u00e7\u0131k b\u0131rakmay\u0131 daha basit hale getirir.<\/p>\n

    Geliri art\u0131rmak: <\/strong>D\u00fcnyan\u0131n \u00f6nde gelen rezervasyon kanallar\u0131ndan biri olan Booking.com taraf\u0131ndan sa\u011flanan istatistiklere g\u00f6re, i\u015fgal bazl\u0131 fiyatland\u0131rma ortalama %3.51 gelir art\u0131\u015f\u0131 sa\u011flayabilir.<\/p>","protected":false},"excerpt":{"rendered":"

    OCCUPANCY-BASED PRICING: WHAT IS IT? When calculating nightly rates for a room, occupancy-based pricing is used to take into account the potential number of guests. Occupancy-based pricing comes in a variety of forms. Firstly, the nightly charge may be calculated per guest. Each visitor is required to pay a nightly charge, so two identical apartments […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9402","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Occupancy-Based Pricing(OBP)? | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Occupancy-Based Pricing is used to take into account the potential number of guests. 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