{"id":7716,"date":"2019-03-02T13:23:30","date_gmt":"2019-03-02T13:23:30","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7716"},"modified":"2019-03-02T13:23:30","modified_gmt":"2019-03-02T13:23:30","slug":"booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/tr\/booklogic-google-otel-reklamlarini-dogrudan-satis-programina-ekliyor-oteller-icin-daha-fazla-rezervasyon-saglamak-amaciyla\/","title":{"rendered":"Google Otel \u0130lanlar\u0131 Do\u011frudan Sat\u0131\u015f Program\u0131"},"content":{"rendered":"<p>24 Ocak 2017: BookLogic, otel m\u00fc\u015fterileri i\u00e7in do\u011frudan sat\u0131\u015flar\u0131 art\u0131rmak amac\u0131yla kanal da\u011f\u0131t\u0131m ve pazarlama program y\u00f6neticisine Google Otel Reklamlar\u0131 Platformu'nu entegre etti.<\/p>\n<p>B\u00fcy\u00fcyen otel da\u011f\u0131t\u0131m ve pazarlama y\u00f6netimi \u015firketi, otellere da\u011f\u0131t\u0131m ve fiyatland\u0131rma \u00fczerinde daha fazla kontrol sa\u011flamak i\u00e7in do\u011frudan sat\u0131\u015f teknolojileri ve ba\u011flant\u0131lar geli\u015ftirmeye odaklan\u0131yor. Google Otel Reklamlar\u0131, misafirlerin otel m\u00fclk\u00fcn\u00fcn web sitesinde do\u011frudan rezervasyon yapmalar\u0131n\u0131 sa\u011flar ve otelin arama noktas\u0131ndan itibaren ili\u015fkiyi sahiplenmesine olanak tan\u0131r.<\/p>\n<p>Seyahat edenler Google'da otel arad\u0131klar\u0131nda, Google Otel Reklamlar\u0131 google.com, Google Haritalar ve t\u00fcm cihazlarda g\u00f6r\u00fcn\u00fcr, seyahat edenleri otel m\u00fclk\u00fcn\u00fcn web sitesine ba\u011flayarak otelle do\u011frudan rezervasyon yapmalar\u0131n\u0131 sa\u011flar. Oteller, reklam\u0131n otel rezervasyon sayfas\u0131na t\u0131klama ile sonu\u00e7lanmas\u0131 durumunda yaln\u0131zca \u00f6deme yapar.<\/p>\n<p>BookLogic, otellere daha fazla kontrol sa\u011flamak ve k\u00e2r odakl\u0131 olmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in hizmetini ve teklifini geli\u015ftiriyor. Google Otel Reklamlar\u0131, otellerin esnek fiyatlar belirlemesine ve yaln\u0131zca belirli bir gruba sunulan \u00f6zel fiyatlar ayarlamas\u0131na olanak tan\u0131r; \u00f6rne\u011fin, Google Hesab\u0131na giri\u015f yapan ki\u015filer veya mobil cihazda olanlar.<\/p>\n<p>\u201cT\u00fcketiciler, tatil ve seyahat ara\u015ft\u0131rmalar\u0131na ba\u015flamak i\u00e7in Google'a gidiyor ve bu, otelcilerin potansiyel misafirlerin dikkatini \u00e7ekmesi i\u00e7in en uygun zaman,\u201d dedi Oral Yigitkus, CEO, BookLogic. \u201cKendi web sitelerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rarak, oteller rezervasyonu yakalamak i\u00e7in daha iyi bir konumda olurken, gelecekteki rezervasyonlar i\u00e7in m\u00fc\u015fteri veritabanlar\u0131 da geli\u015ftiriyorlar. Bu teknolojileri mevcut sistemlerimize entegre ediyoruz, b\u00f6ylece otellerin OTA'lar\u0131, meta arama kanallar\u0131n\u0131 ve b\u00fct\u00e7e, fiyat belirleme ve da\u011f\u0131t\u0131m\u0131 kontrol etmek i\u00e7in pazarlama programlar\u0131n\u0131 y\u00f6netmelerini kolayla\u015ft\u0131r\u0131yoruz. Gelir y\u00f6neticileri i\u00e7in heyecan verici bir zaman.\u201d<\/p>\n<p>\u201cBookLogic ile Google Otel Reklamlar\u0131'n\u0131 entegre etmek i\u00e7in \u00e7al\u0131\u015fmaktan heyecan duyuyoruz, bu da t\u00fcm otelcilerin - T\u00fcrkiye ve Orta Do\u011fu'daki k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli zincirler ile ba\u011f\u0131ms\u0131z oteller dahil - Google Arama ve Google Haritalar'da seyahat edenlerle do\u011frudan ba\u011flant\u0131 kurmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor,\u201d dedi Sher Khan, Google Seyahat Dikey Arama \u0130\u015f Lideri, EMEA.<br \/>\nBookLogic'\u0131n teknolojisi ve hizmetlerine abone olan oteller, rezervasyon motorlar\u0131n\u0131n CRS'si ile tam entegrasyondan faydalanacak. BookLogic m\u00fc\u015fterileri, mevcut sat\u0131\u015f kanallar\u0131na kanal\u0131 eklemek i\u00e7in talepte bulunmal\u0131 ve Google Otel Reklamlar\u0131 program\u0131na kaydolmal\u0131d\u0131r.<\/p>\n<p>BookLogic Hakk\u0131nda:<br \/>\nBookLogic, oteller ve seyahat end\u00fcstrisi i\u00e7in \u00e7evrimi\u00e7i rezervasyon sistemleri i\u00e7in \u00f6d\u00fcll\u00fc \u00f6zelle\u015ftirilebilir yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri ve pazarlama hizmetleri sa\u011flay\u0131c\u0131s\u0131d\u0131r. Ba\u011f\u0131ms\u0131z olarak sahip olunan \u015firket, 2004 y\u0131l\u0131nda kurulmu\u015f ve 2009 y\u0131l\u0131nda tam operasyonlara ba\u015flam\u0131\u015ft\u0131r; merkezi Almanya'dad\u0131r ve T\u00fcrkiye ile Dubai'de ofisleri bulunmaktad\u0131r. 2015 y\u0131l\u0131nda BookLogic, D\u00fcnya Seyahat \u00d6d\u00fcl\u00fc'n\u00fc D\u00fcnya'n\u0131n \u00d6nde Gelen Seyahat Teknolojisi \u0130novasyonu dal\u0131nda kazanm\u0131\u015f ve Avrupa'n\u0131n ve D\u00fcnya'n\u0131n \u00d6nde Gelen Otel Rezervasyon \u00c7\u00f6z\u00fcmleri Sa\u011flay\u0131c\u0131s\u0131 olarak aday g\u00f6sterilmi\u015ftir. BookLogic \u015fu anda 30'dan fazla personel taraf\u0131ndan desteklenen 1,500'den fazla otel m\u00fclk\u00fcne hizmet vermektedir.<\/p>","protected":false},"excerpt":{"rendered":"<p>24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers. The growing hotel distribution and marketing management company is focusing on developing direct sale technologies and connectivity to provide hotels with greater control over distribution and pricing. Google [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7716","post","type-post","status-publish","format-standard","hentry","category-booklogic"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Hotel Ads Direct Sale Programme | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/tr\/booklogic-google-otel-reklamlarini-dogrudan-satis-programina-ekliyor-oteller-icin-daha-fazla-rezervasyon-saglamak-amaciyla\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hotel Ads Direct Sale Programme | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers. The growing hotel distribution and marketing management company is focusing on developing direct sale technologies and connectivity to provide hotels with greater control over distribution and pricing. Google [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/tr\/booklogic-google-otel-reklamlarini-dogrudan-satis-programina-ekliyor-oteller-icin-daha-fazla-rezervasyon-saglamak-amaciyla\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-02T13:23:30+00:00\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\\\/\"},\"author\":{\"name\":\"BookLogic\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\"},\"headline\":\"Google Hotel Ads Direct Sale Programme\",\"datePublished\":\"2019-03-02T13:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\\\/\"},\"wordCount\":465,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"articleSection\":[\"BookLogic\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels\\\/\",\"name\":\"Google Hotel Ads Direct Sale Programme | Hotel &amp; 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