{"id":7680,"date":"2019-03-02T12:37:08","date_gmt":"2019-03-02T12:37:08","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7680"},"modified":"2019-03-02T12:37:08","modified_gmt":"2019-03-02T12:37:08","slug":"8-predictions-new-technologies-and-innovation-trends-in-2016","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/tr\/8-tahmin-yeni-teknolojiler-ve-2016daki-innovasyon-egilimleri\/","title":{"rendered":"8 Tahmin: 2016'daki yeni teknolojiler ve inovasyon trendleri"},"content":{"rendered":"<p>BookLogic CEO'su, ge\u00e7en y\u0131l sekt\u00f6rdeki de\u011fi\u015fiklikleri ve bunun 2016'da oteller i\u00e7in ne gibi etkileri olaca\u011f\u0131n\u0131 kabul ediyor.<br \/>\n16 \u015eubat 2016: Sekt\u00f6r, \u00e7oklu \u00fcr\u00fcn i\u015fletmeleri tek \u00e7\u00f6z\u00fcm tabanl\u0131 \u015firketleri entegre edip sat\u0131n al\u0131rken konsolide oluyor; otel zincirleri, pazar\u0131n daha geni\u015f bir pay\u0131n\u0131 kapmak i\u00e7in birle\u015fmeye devam ediyor, otelciler ise m\u00fc\u015fteri kazan\u0131m\u0131 ve do\u011frudan rezervasyonlar i\u00e7in pazarlama stratejileri geli\u015ftirmeye odaklan\u0131yor.<br \/>\nOral Yigitkus, BookLogic CEO'su, \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in tahminlerde bulunuyor ve kar\u015f\u0131la\u015facaklar\u0131 pazar zorluklar\u0131n\u0131 analiz ediyor; \u201cOteller, kanallar\u0131n olgunla\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131 ve pazar\u0131n konsolide oldu\u011funu g\u00f6rmeye ba\u015flayacak. Otelcilerin, rezervasyonlar\u0131 ve geliri art\u0131rmak i\u00e7in pazarda daha \u00e7evik olabilmek ad\u0131na performans\u0131 art\u0131rmak ve operasyon s\u00fcresini azaltmak i\u00e7in teknolojilerine ve hizmetlerine bakmalar\u0131 gerekecek.\u201d<br \/>\nBookLogic i\u00e7in, rezervasyon ve gelir y\u00f6netimi deste\u011fi sunan bir otel teknolojisi ve pazarlama hizmetleri \u015firketi olarak, otellerin stratejilerine bakmalar\u0131n\u0131 ve pazarlara farkl\u0131 bir \u015fekilde yakla\u015fmalar\u0131n\u0131 sa\u011flayan sadece teknoloji ve dijital pazarlama geli\u015fmeleri de\u011fil. D\u00fcnyadaki sosyo-politik olaylar, otelleri pazar kayb\u0131n\u0131 y\u00f6netmek ve talepteki ani d\u00fc\u015f\u00fc\u015f\u00fc kar\u015f\u0131lamak i\u00e7in planlar geli\u015ftirmeye zorluyor.<br \/>\n\u201cOteller, ka\u00e7\u0131n\u0131lmaz olan i\u00e7in daha fazla haz\u0131rl\u0131k yapmal\u0131 ve uzun vadeli ve k\u0131sa vadeli fiyatlar\u0131n otelin genel operasyonunu destekledi\u011finden emin olmal\u0131, ayn\u0131 zamanda misafirlerini ve m\u00fc\u015fterilerini desteklemeyi de sa\u011flamal\u0131d\u0131r,\u201d diye yaz\u0131yor Yigitkus. Ayr\u0131ca, OTA'lar i\u00e7in de\u011fi\u015fiklikler ve zorluklara bak\u0131yor ve otellerin ne beklemesi gerekti\u011fini de\u011ferlendiriyor.<br \/>\nDaha fazla okuma i\u00e7in: makaleye ba\u011flant\u0131<br \/>\n8 Tahmin: 2016'da yeni teknolojiler ve yenilikler<br \/>\n1. Pazar daha fazla konsolide olacak ve tekelle\u015fecek. 2016 ve 2017'de, \u00f6zellikle orta pazar i\u00e7inde daha fazla sat\u0131n alma ve birle\u015fme olacak.<br \/>\n2. Kanal y\u00f6netim \u015firketleri 2016'da zorluk ya\u015famaya ba\u015flayacak. Merkezi Rezervasyon Sistemleri (CRS) pazar\u0131 konsolide edecek ve hayatta kalmak i\u00e7in CRS teklifine odaklanmaya ba\u015flayacak. Kanal y\u00f6neticisi i\u015fletmeleri daha fazla kendi kendine hizmet olacak; oteller, \u00f6zellikle fiyat paritesindeki de\u011fi\u015fikliklerle daha fazla kontrol sahibi olmak i\u00e7in kendi haritalamalar\u0131n\u0131 daha fazla yapacaklar.<br \/>\n\"Tam paket\" teknoloji ve hizmetleri satan \u015firketler daha iyi durumda olacak; ba\u011f\u0131ms\u0131z \u00fcr\u00fcnler sunanlar ise azalmaya ba\u015flayacak.<br \/>\nBunlar\u0131n d\u0131\u015f\u0131nda, BookLogic ayr\u0131ca Web Geli\u015ftirme, Mobil Uygulama Geli\u015ftirme, Arama Motoru Optimizasyonu ve T\u0131klama Ba\u015f\u0131na \u00d6deme (PPC) hizmetleri sunmaktad\u0131r.<br \/>\nSadece GDS ile \u00e7al\u0131\u015fan \u015firketler mali olarak m\u00fccadele etmeye devam edecek ve muhtemelen iflas edecekler. Otelcilerin, GDS'yi bir teklifin par\u00e7as\u0131 olarak entegre eden hizmetler aramas\u0131 gerekiyor.<br \/>\nRezervasyon motorlar\u0131n\u0131n sistemlerine ve \u015firketlerine kanal y\u00f6neticileri entegre edilmesi gerekecek, aksi takdirde pazar potansiyel olarak \u00f6nemli \u00f6l\u00e7\u00fcde daralacakt\u0131r.<br \/>\nGayrimenkul Y\u00f6netim Sistemleri (PMS) pazardan kopmaya ba\u015flayacak, \u00f6zellikle \u00e7evrimi\u00e7i rezervasyon motoru ve kanal y\u00f6netimi i\u015finde, \u00e7\u00fcnk\u00fc ilki \u00e7evrimi\u00e7i sat\u0131\u015f uzmanl\u0131\u011f\u0131 gerektirirken, ikincisi \u00e7ok fazla destek gerektiriyor.<br \/>\nGoogle'\u0131n pazar\u0131 sarsacak yeni bir \u00fcr\u00fcn piyasaya s\u00fcrmesi bekleniyor. TripAdvisor'\u0131n tripconnect (CPC) ile anl\u0131k rezervasyon (CPA) aras\u0131nda ge\u00e7i\u015f yapt\u0131\u011f\u0131 gibi, CPC'den CPA'ya olas\u0131 bir ge\u00e7i\u015f. Bu, pazar genelinde filtrelenecek.<br \/>\n\u0130\u015fin \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcy\u00fcp \u00e7e\u015fitlenmesiyle MetaSearch Motorlar\u0131n\u0131n gelece\u011fi nedir? Sonu\u00e7lar\u0131 bu kadar etkileyen b\u00fcy\u00fck uluslararas\u0131 zincirlerin etkisinin azalmas\u0131n\u0131 muhtemelen g\u00f6rece\u011fiz.<br \/>\nBookLogic Hakk\u0131nda:<br \/>\nBookLogic, oteller ve seyahat end\u00fcstrisi i\u00e7in \u00e7evrimi\u00e7i rezervasyon sistemleri i\u00e7in \u00f6d\u00fcll\u00fc \u00f6zelle\u015ftirilebilir yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri ve pazarlama hizmetleri sa\u011flay\u0131c\u0131s\u0131d\u0131r. Ba\u011f\u0131ms\u0131z olarak sahip olunan \u015firket, 2004 y\u0131l\u0131nda kurulmu\u015f, 2009 y\u0131l\u0131nda tam operasyonlara ba\u015flam\u0131\u015f, Almanya'da merkezi ve T\u00fcrkiye ile Dubai'de ofisleri bulunmaktad\u0131r. 2015 y\u0131l\u0131nda BookLogic, D\u00fcnya'n\u0131n \u00d6nde Gelen Seyahat Teknolojisi \u0130novasyonu i\u00e7in D\u00fcnya Seyahat \u00d6d\u00fcl\u00fc'n\u00fc kazanm\u0131\u015f ve Avrupa'n\u0131n ve D\u00fcnya'n\u0131n \u00d6nde Gelen Otel Rezervasyon \u00c7\u00f6z\u00fcmleri Sa\u011flay\u0131c\u0131s\u0131 olarak aday g\u00f6sterilmi\u015ftir. BookLogic \u015fu anda 30'dan fazla personel taraf\u0131ndan desteklenen 1,500'den fazla otel m\u00fclk\u00fcne hizmet vermektedir.<\/p>","protected":false},"excerpt":{"rendered":"<p>BookLogic CEO acknowledges the changes in the industry last year and what the impact will be for hotels in 2016. 16 February, 2016: The industry is consolidating as multi-product businesses incorporate and acquire single-solution based companies; hotel chains continue to merge to grab a wider share of the market, while hoteliers focus on building marketing [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7680","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Predictions: New technologies and innovation trends in 2016 | Hotel &amp; 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