{"id":7584,"date":"2019-03-01T11:08:10","date_gmt":"2019-03-01T11:08:10","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7584"},"modified":"2019-03-01T11:08:10","modified_gmt":"2019-03-01T11:08:10","slug":"venezia-palace-drives-online-sales-high-to-reclaim-the-summer","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/tr\/venezia-palace-drives-online-sales-high-to-reclaim-the-summer\/","title":{"rendered":"Venezia Palace yaz\u0131 geri kazanmak i\u00e7in online sat\u0131\u015flar\u0131 y\u00fckseltiyor"},"content":{"rendered":"

Venezia Palace yaz\u0131 geri kazanmak i\u00e7in online sat\u0131\u015flar\u0131 y\u00fckseltiyor<\/strong><\/p>\n

Tatil tesisi Venezia Palace i\u00e7in \u00e7evrimi\u00e7i rezervasyonlar, T\u00fcrkiye'deki zorlu ekonomik pazarlar ve turizm durgunlu\u011fu ortas\u0131nda dijital kanallardan elde edilen \u00f6d\u00fcllerini iki kat\u0131ndan fazla art\u0131rarak geli\u015fiyor.<\/em><\/p>\n

1. Venezia Palace, sat\u0131\u015f stratejisini \u00e7evrimi\u00e7i do\u011frudan 2. \u00e7ok kanall\u0131 rezervasyonlar<\/em> ve 3. a\u011f\u0131na odaklanarak yeniden geli\u015ftirdi. 2016'n\u0131n sonuna daha \u00fc\u00e7 ay olmas\u0131na ra\u011fmen ve otelin yaz sezonunda kap\u0131lar\u0131n\u0131 kapatmas\u0131 beklenirken,<\/em> 4. \u00e7evrimi\u00e7i do\u011frudan sat\u0131\u015flarda 1 art\u0131\u015f elde etti. 5. Do\u011frudan Sat\u0131\u015flar<\/strong>.<\/p>\n\n\n\n\n
6. 2016 (Oca - A\u011fu: 8 ay)<\/td>\n2015<\/strong><\/td>\n7. Fark<\/strong><\/td>\n8. Rezervasyonlar<\/strong><\/td>\n<\/tr>\n
9. 2016'n\u0131n ilk 8 ay\u0131nda pop\u00fcler tatil beldesi,<\/td>\n157<\/td>\n185<\/td>\n28 (17,8%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

10. dolulu\u011funu 11. \u00fc\u00e7\u00fcnc\u00fc taraf kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla<\/em> 12. do\u011frudan ba\u011flant\u0131larla ChannelPass by BookLogic \u00fczerinden 13. art\u0131\u015f elde etmeyi ba\u015fard\u0131. <\/em>14. rezervasyonlarda. 15. \u00c7evrimi\u00e7i sat\u0131\u015flar (do\u011frudan hari\u00e7)<\/strong> 16. Rezervasyonlar<\/p>\n\n\n\n\n
17. \u00dc\u00e7te iki oran\u0131nda bir b\u00fcy\u00fcme<\/em><\/td>\n2015<\/strong><\/td>\n7. Fark<\/strong><\/td>\n8. Rezervasyonlar<\/strong><\/td>\n<\/tr>\n
Rezervasyonlar<\/strong><\/td>\n307<\/td>\n516<\/td>\n209 (68%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00fc\u00e7te iki bir art\u0131\u015f iki \u00fc\u00e7te biri<\/em> 2015 y\u0131l\u0131nda, sezonun sonuna gelmeden \u00f6nce hala zaman varken, \u00e7evrimi\u00e7i pazar\u0131n hen\u00fcz bebeklik d\u00f6neminde oldu\u011funu kan\u0131tl\u0131yor, k\u00fcresel pazarlar \u00e7oklu kanallar \u00fczerinden rezervasyon verilerini an\u0131nda payla\u015fmak i\u00e7in ak\u0131ll\u0131 teknolojiler geli\u015ftiriyor, canl\u0131 mevcut envanter ve sofistike fiyatland\u0131rma desenleri sa\u011fl\u0131yor.<\/em> Bu, hesab\u0131n ilk kez BookLogic y\u00f6netimine devredildi\u011fi 2015 y\u0131l\u0131ndaki ba\u015far\u0131y\u0131 yans\u0131t\u0131yor, do\u011frudan sat\u0131\u015f gelirini<\/em> 260% art\u0131rarak<\/strong> evrim ge\u00e7iriyor \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131<\/em> 2014 y\u0131l\u0131na g\u00f6re de\u011ferinin 2.5 kat\u0131.<\/strong> \u00c7evrimi\u00e7i rezervasyon ve<\/p>\n

rezervasyon b\u00fcy\u00fcmesi Venezia Palace i\u00e7in bu durumu geli\u015ftirmek ad\u0131na daha fazla g\u00fcven kazand\u0131rd\u0131, <\/em>bir ana<\/em> kanal olarak. Genel<\/strong> \u00e7evrimi\u00e7i rezervasyonlarda 51% art\u0131\u015f<\/em> bu otel tatil k\u00f6y\u00fc ve T\u00fcrk pazar\u0131 i\u00e7in daha fazla potansiyeli g\u00f6steriyor.<\/p>\n\n\n\n\n\n\n
\u00c7evrimi\u00e7i Do\u011frudan vs Dolayl\u0131<\/em><\/td>\n2015<\/strong><\/td>\n2016<\/strong><\/td>\n8. Rezervasyonlar<\/strong><\/td>\n<\/tr>\n
Do\u011frudan<\/strong><\/td>\n157<\/td>\n185<\/td>\n28 (17,8%)<\/td>\n<\/tr>\n
Dolayl\u0131<\/strong><\/td>\n307<\/td>\n516<\/td>\n209 (68%)<\/td>\n<\/tr>\n
Toplamlar<\/strong><\/td>\n464<\/td>\n701<\/td>\n240 (51%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Gelir art\u0131\u015f\u0131<\/em> otelin \u00e7evrimi\u00e7i sat\u0131\u015flara odaklanma karar\u0131n\u0131 g\u00fc\u00e7lendirmi\u015ftir, bu da otelin daha ba\u011f\u0131ms\u0131z<\/em> olmas\u0131n\u0131 sa\u011fl\u0131yor, ne bir kanala ne de bir pazara ba\u011f\u0131ml\u0131 kalmadan. Venezian Palace \u015fimdi eri\u015fime <\/em>sahip Avrupa ve Rusya<\/em> do\u011frudan pazarlara ula\u015f\u0131rken, ayn\u0131 zamanda<\/em> 12. do\u011frudan ba\u011flant\u0131larla ChannelPass by BookLogic \u00fczerinden yerel pazar\u0131na<\/em>ak\u0131ll\u0131 telefon rezervasyonlar\u0131<\/p>\n

ile, BookLogic\u2019in Ak\u0131ll\u0131 Rezervasyon Motoru arac\u0131l\u0131\u011f\u0131yla do\u011frudan rezervasyon kanal\u0131n\u0131 ve bunun \u00fczerinden birden fazla kanal\u0131 optimize etmektedir. Bu,<\/em> \u00e7evrimi\u00e7i kanallardan elde edilen gelirde<\/strong> 0%'lik bir art\u0131\u015fla kan\u0131tlanm\u0131\u015ft\u0131r. BookLogic,<\/em> Nisan 2015'in ba\u015flar\u0131nda sat\u0131\u015f a\u011f\u0131 geliri s\u0131\u00e7rad\u0131<\/em> \u00e7oktan fazla 100%<\/strong> ve son birka\u00e7 ay i\u00e7inde b\u00fcy\u00fcme e\u011filimini s\u00fcrd\u00fcrd\u00fc.<\/p>\n

\u201cPazarlar zorlay\u0131c\u0131 olsa da, d\u0131\u015far\u0131da i\u015f oldu\u011funu g\u00f6steriyoruz ve bunu sizin i\u00e7in alaca\u011f\u0131z. Geleneksel kanallar s\u00fcrekli olarak teslimat yapam\u0131yor, a\u011f, pazardaki siyasi ve ekonomik sorunlara yan\u0131t vermesi sonucunda yava\u015fl\u0131yor, oysa \u00e7evrimi\u00e7i kanallar daha esnek ve uyum sa\u011flayabilir ve daha geni\u015f bir sat\u0131\u015f a\u011f\u0131 \u00fczerinden yeni m\u00fc\u015fterileri yakalayabilir. Ger\u00e7ekten de, seyahat sat\u0131\u015f web siteleri ve uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla gezginlerle ak\u0131ll\u0131 telefonlar\u0131 \u00fczerinden ba\u011flant\u0131 kurma zaman\u0131.\u201d dedi Oral Yigitkus, CEO, BookLogic.<\/p>\n

\u201c\u00c7evrimi\u00e7i sat\u0131\u015flardan gelen rezervasyon ve rezervasyon say\u0131lar\u0131 h\u0131zla art\u0131yor, BookLogic m\u00fckemmel bir ara\u00e7 ve ortak oldu\u011funu kan\u0131tl\u0131yor. \u0130lk hedefimiz kendi web sitemizden rezervasyonlar olu\u015fturmak oldu. Di\u011fer OTA'lar bizim ad\u0131m\u0131za \u00e7ok fazla pazarlama yap\u0131yor ve \u015fimdi bizim i\u00e7in daha fazla rezervasyon ba\u015far\u0131s\u0131 getiriyorlar, ancak daha fazla do\u011frudan sat\u0131\u015f yaratmam\u0131z gerekiyor.\u201d dedi Bay Baris, sat\u0131\u015f ve pazarlama m\u00fcd\u00fcr yard\u0131mc\u0131s\u0131, Venezian Palace.<\/p>\n

\u00c7evrimi\u00e7i sat\u0131\u015fa ba\u015flamak - var olmad\u0131\u011f\u0131 bir yerde bir \u00f6nc\u00fc kanal olu\u015fturmak<\/strong><\/p>\n

Venezia, 2003 y\u0131l\u0131nda a\u00e7\u0131lan, Antalya'daki Lara Plaj\u0131'nda havaalan\u0131na 15 km uzakl\u0131kta bulunan 540 odal\u0131 bir oteldir ve k\u00fc\u00e7\u00fck bir Venedik kopyas\u0131 olarak tasarlanm\u0131\u015ft\u0131r. Aile ve standart odalar\u0131, Mart ortas\u0131ndan Ekim ay\u0131n\u0131n sonuna kadar yaz\u0131n \u00e7o\u011fu zaman talep g\u00f6rmektedir ve genellikle kapal\u0131 alan eksikli\u011fi nedeniyle alt\u0131 ayl\u0131k bir i\u015fletme modeli ile \u00e7al\u0131\u015fmaktad\u0131r; bu durum k\u0131\u015f\u0131n so\u011fuk gecelerine maruz kalmas\u0131na neden olabilir.<\/p>\n

Bay Baris, sat\u0131\u015f ve pazarlama m\u00fcd\u00fcr yard\u0131mc\u0131s\u0131, 2008 y\u0131l\u0131ndan beri otelde dokuz yaz sezonu ge\u00e7irmi\u015ftir. 2015'in ba\u015flar\u0131nda \u00e7evrimi\u00e7i a\u011f\u0131n\u0131 geli\u015ftirmeden \u00f6nce otel, eski bir sistem kullan\u0131yordu. Bu, b\u00fcy\u00fcme, yeni pazarlara ula\u015fma veya \u00e7evrimi\u00e7i ve do\u011frudan sat\u0131\u015f stratejilerinden gelen daha y\u00fcksek talepler i\u00e7in uygun olmayan yerel programlar\u0131n bir kar\u0131\u015f\u0131m\u0131yd\u0131.<\/p>\n

T\u00fcrkiye'deki genel durum son zamanlarda olduk\u00e7a k\u00f6t\u00fcyd\u00fc; siyasi, ekonomik ve ter\u00f6r sorunlar\u0131 nedeniyle turizmde bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131 ve bu durum \u00fclke genelinde i\u015f \u00fczerinde b\u00fcy\u00fck bir etki yaratt\u0131, baz\u0131 durumlarda 1'e kadar. Ancak otel, 2015'in ilk b\u00f6l\u00fcm\u00fcnde gelirinin 400.000 \u20ac'dan fazla artmas\u0131yla b\u00fcy\u00fcme g\u00f6rd\u00fc. Yine de mevcut ekonomik durumda rakipler de ayn\u0131 \u015fekilde performans g\u00f6stermeye ba\u015fl\u0131yor, kanallardan gelen \u00fcretim bir s\u00fcredir en d\u00fc\u015f\u00fck seviyelerde.<\/p>\n

Bu nedenle, sat\u0131\u015f kanallar\u0131n\u0131n eri\u015fimini geni\u015fleterek \u00e7evrimi\u00e7i a\u011f\u0131 daha da geli\u015ftirmek hayati \u00f6nem ta\u015f\u0131yordu. Tatil k\u00f6y\u00fc, Venezia Palace'\u0131n daha geni\u015f bir pazarla \u00e7al\u0131\u015fmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in BookLogic'i se\u00e7ti, sadece yerel ve yak\u0131n pazarlara odaklanmak yerine. \u201cBookLogic ile Orta Do\u011fu, Rusya ve AB \u00fclkelerine eri\u015fimimiz var, ba\u015far\u0131l\u0131 hissediyoruz. Pazarlar\u0131m\u0131z ayr\u0131ca \u0130ran, Slovakya, \u00c7ek Cumhuriyeti, Almanya ve Hollanda'da da geni\u015fledi. Ayr\u0131ca, bu yeni teknolojiler sayesinde yerel pazardan bir geri d\u00f6n\u00fc\u015f g\u00f6rmeye de ba\u015fl\u0131yoruz, bu da bizim tam avantaj\u0131m\u0131za optimize etmemizi sa\u011flayacak.\u201d<\/p>\n

\u201cArt\u0131k BookLogic'in bize \u00e7ok ba\u015far\u0131l\u0131 bir \u015fekilde destek verdi\u011fi ve iyi sesli tavsiyeler sa\u011flad\u0131\u011f\u0131 bir\u00e7ok yeni promosyon olu\u015fturuyoruz. Turlar ve aktiviteleri i\u00e7eren kendi paketlerimizi olu\u015fturuyoruz; sistem her t\u00fcrl\u00fc paketi olu\u015fturmak i\u00e7in idealdir. Di\u011fer CRS'nin bu gereksinimleri destekleyemedi\u011fini g\u00f6rd\u00fck. Seyahat acentelerini kolay ve basit bir \u015fekilde eklemek i\u00e7in ara\u00e7lar\u0131 var, ayr\u0131ca rezervasyon paneli ve kanal y\u00f6neticisi t\u00fcm kanallar aras\u0131nda g\u00fcncellemeyi basit hale getiriyor.\u201d<\/p>\n

Venezian Palace, BookLogic ile ili\u015fkisini geli\u015ftirerek t\u00fcm dijital kanallarda, Google ve sosyal medya kanallar\u0131 dahil olmak \u00fczere, reklamlar\u0131n\u0131 ve varl\u0131\u011f\u0131n\u0131 geni\u015fletiyor ve daha fazla do\u011frudan sat\u0131\u015f yapmay\u0131 hedefliyor. \u201cOnlardan \u00e7al\u0131\u015fmakla ilgili sadece olumlu yorumlar\u0131m\u0131z var ve BookLogic ile \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in elimizden gelenin en iyisini yapmaya \u00e7al\u0131\u015faca\u011f\u0131z.\u201d<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Venezia Palace drives online sales high to reclaim the summer Online bookings thrive for holiday resort Venezia Palace more than doubling its rewards from digital channels amid difficult economic markets and tourism depression in Turkey. Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7584","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nVenezia Palace drives online sales high to reclaim the summer | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/tr\/venezia-palace-drives-online-sales-high-to-reclaim-the-summer\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venezia Palace drives online sales high to reclaim the summer | Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Venezia Palace drives online sales high to reclaim the summer Online bookings thrive for holiday resort Venezia Palace more than doubling its rewards from digital channels amid difficult economic markets and tourism depression in Turkey. Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/tr\/venezia-palace-drives-online-sales-high-to-reclaim-the-summer\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T11:08:10+00:00\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" 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