{"id":5722,"date":"2018-08-06T12:41:28","date_gmt":"2018-08-06T12:41:28","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5722"},"modified":"2018-08-06T12:41:28","modified_gmt":"2018-08-06T12:41:28","slug":"juggling-travel-market-baskets","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/tr\/jonglorluk-seyahat-pazar-sepetleri\/","title":{"rendered":"Seyahat pazar\u0131 sepetleriyle hokkabazl\u0131k"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5723\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/turkey-hotel-recep.jpg\" alt=\"\" width=\"1685\" height=\"1123\" \/><\/p>\n<p>T\u00fcrkiye'de ge\u00e7en travmatik bir y\u0131l\u0131n ard\u0131ndan, pazar pay\u0131n\u0131 kaybetmenin, rezervasyonlardaki d\u00fc\u015f\u00fc\u015f\u00fc ve gelirlerdeki azalmay\u0131 izlemenin ne kadar kolay oldu\u011funu g\u00f6rmek ilgin\u00e7 oldu - bunlar\u0131n hepsi sadece birka\u00e7 i\u015f kayna\u011f\u0131na a\u015f\u0131r\u0131 ba\u011f\u0131ml\u0131l\u0131ktan kaynaklan\u0131yor.<\/p>\n<div>\n<p>Rus rublesindeki d\u00fc\u015f\u00fc\u015f, siyasi gerginlikler, Avrupa pazarlar\u0131ndaki d\u00fc\u015f\u00fc\u015f ve \u00fclkedeki siyasi hareketlerle birlikte artan ter\u00f6r uyar\u0131lar\u0131, seyahat end\u00fcstrisini ciddi \u015fekilde etkiledi; bu sekt\u00f6r y\u0131ll\u0131k GSY\u0130H'ye \u00f6nemli bir katk\u0131 sa\u011fl\u0131yor.<\/p>\n<p>Daha yak\u0131ndan inceledi\u011fimizde, rezervasyonlar\u0131n\u0131 \u00f6v\u00fcnmek ve tahmin edilemeyen bir pazarda gelir seviyelerini korumak isteyen daha fazla otel ve tatil k\u00f6y\u00fc ile \u00e7al\u0131\u015f\u0131rken, ayn\u0131 tekrar eden durumu g\u00f6r\u00fcyoruz. Pazar, yeni i\u015f ortaklar\u0131 geli\u015ftirmek veya pazar eri\u015fimini geni\u015fletmek i\u00e7in ad\u0131m atmadan geleneksel ve mevcut i\u015f ili\u015fkilerine a\u015f\u0131r\u0131 ba\u011f\u0131ml\u0131.<\/p>\n<p><strong>OKUYUN:<\/strong>\u00a0T\u00fcrkiye Otel Seyahat Pazar Raporu 2016<\/p>\n<h3>Bu, riski yaymak ve i\u015fi s\u00fcrd\u00fcrmekle ilgili.<\/h3>\n<p>\u0130\u015f tahmin edilemedi\u011finde veya mevcut ortak i\u015f kurudu\u011funda, birka\u00e7 kanal art\u0131k yeterli de\u011fil. Bir otel, ba\u015fka bir i\u015fletmenin talihsizliklerinin kurban\u0131 olmay\u0131 g\u00f6ze alamaz, \u00f6zellikle \u015fu anda T\u00fcrkiye gibi \u00f6ng\u00f6r\u00fclemez bir ortamda - bu, d\u00fcnyadaki bir\u00e7ok di\u011fer alan i\u00e7in de ge\u00e7erli; kesinlikle Fas, \u0130spanya, Yunanistan, \u0130talya'y\u0131 da kaps\u0131yor.<\/p>\n<p>Antalya ve kom\u015fu \u015fehirlerde ba\u015far\u0131l\u0131 olan seyahat i\u015fletmelerinin, yaln\u0131zca Rusya ve Almanya'dan gelen bir m\u00fc\u015fteri taban\u0131na b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u011f\u0131ml\u0131 oldu\u011funu bulduk - ve sonu\u00e7 olarak son 12 - 18 ayda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde zarar g\u00f6rd\u00fcler. Say\u0131s\u0131z 'T\u00fcrkiye'ye gitmeyin' kampanyas\u0131 turistleri korkuttu - ama bu, onlar\u0131n al\u0131namayaca\u011f\u0131 anlam\u0131na gelmiyor. Hala tatil arayan, iyi bir f\u0131rsat arayan ve T\u00fcrkiye'yi hala d\u00fc\u015f\u00fcnen y\u00fcz binlerce turist var.<\/p>\n<p>\u00dclkeler genellikle ter\u00f6r sald\u0131r\u0131lar\u0131ndan h\u0131zl\u0131 bir \u015fekilde toparlan\u0131r, ancak ekonomik sorunlar nedeniyle toparlanma olas\u0131l\u0131klar\u0131 daha d\u00fc\u015f\u00fckt\u00fcr; bu nedenle, seyahat end\u00fcstrisinin, mevcut durumdan daha uzun s\u00fcrebilecek bir sorunun \u00f6nlenmesi i\u00e7in h\u0131zl\u0131 hareket etmesi hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Buradaki veriler, zorluklar\u0131 ve pazar f\u0131rsatlar\u0131n\u0131 g\u00f6stermektedir: www.altid.org.tr\/tr\/Turizm-Istatistikleri\/1906-2015-Ziyaretci-Sayilari.html<\/p>\n<h3>B\u00fct\u00e7eler belki dar, bu y\u00fczden i\u015f ortaklar\u0131yla ak\u0131ll\u0131 olun.<\/h3>\n<p>Ba\u015far\u0131lar\u0131n\u0131z\u0131n \u00fczerine yatmak ve ortaklar\u0131n\u0131za i\u015f bulmalar\u0131 i\u00e7in bask\u0131 yapman\u0131n bekledi\u011finiz sonu\u00e7lar\u0131 verece\u011fini ummak i\u00e7in zaman de\u011fil. En iyi bask\u0131 \u015fekli, di\u011fer ortaklar\u0131 sizinle \u00e7al\u0131\u015fmaya davet etmek ve gelir ve seyahat edenleri rezervasyon i\u00e7in yeni yollar bulmakt\u0131r.<\/p>\n<p>Tatil k\u00f6y\u00fc otelleri ve b\u00fcy\u00fck \u015fehir otelleri, m\u00fclklerini farkl\u0131 \u00fclkelere pazarlamak i\u00e7in geleneksel seyahat acentelerini ve tur operat\u00f6rlerini mutlu tutmak ad\u0131na muazzam miktarda para harc\u0131yor, ancak geri d\u00f6n\u00fc\u015f giderek daha az \u015feffaf ve daha az anl\u0131k hale geliyor. K\u0131sa vadeli kazan\u00e7lar gerekti\u011finde, anl\u0131k geri d\u00f6n\u00fc\u015fler g\u00f6r\u00fclmelidir.<\/p>\n<p>Bu nedenle, dijital pazarlama se\u00e7eneklerini adwords, YouTube yeniden pazarlama, facebook, instagram ve sosyal medya pazarlamas\u0131 arac\u0131l\u0131\u011f\u0131yla geni\u015fleterek - temelde m\u00fc\u015fteriye do\u011frudan dokunarak - m\u00fclkleri \u00e7ok daha fazla \u00fclkeye pazarlayabilir ve bu yat\u0131r\u0131m\u0131n ba\u015far\u0131s\u0131n\u0131 anl\u0131k raporlar arac\u0131l\u0131\u011f\u0131yla g\u00f6rsel olarak izleyerek rezervasyonlar\u0131 optimize edebilirsiniz.<\/p>\n<p>Daha fazla sepet i\u00e7inde yumurta, t\u00fcm yumurtalar\u0131n oldu\u011fu bir sepetten daha iyidir.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. The fall in the Russian rouble coupled with political tensions, drop in European [&hellip;]<\/p>","protected":false},"author":5,"featured_media":5724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/tr\/jonglorluk-seyahat-pazar-sepetleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. The fall in the Russian rouble coupled with political tensions, drop in European [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/tr\/jonglorluk-seyahat-pazar-sepetleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-06T12:41:28+00:00\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\"},\"author\":{\"name\":\"BookLogic\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\"},\"headline\":\"Juggling travel market baskets\",\"datePublished\":\"2018-08-06T12:41:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\"},\"wordCount\":554,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\",\"name\":\"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-08-06T12:41:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.booklogic.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Juggling travel market baskets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#website\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/\",\"name\":\"Hotel &amp; Travel Technology and Software Company | BookLogic\",\"description\":\"Hotel &amp; Travel Technology and Software Company | BookLogic\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.booklogic.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\",\"name\":\"BookLogic\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/company-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.booklogic.net\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/company-logo.png\",\"width\":1735,\"height\":452,\"caption\":\"BookLogic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/booklogic\",\"https:\\\/\\\/x.com\\\/booklogics\",\"https:\\\/\\\/www.instagram.com\\\/booklogic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3082071\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\",\"name\":\"BookLogic\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.booklogic.net\/tr\/jonglorluk-seyahat-pazar-sepetleri\/","og_locale":"tr_TR","og_type":"article","og_title":"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic","og_description":"Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. The fall in the Russian rouble coupled with political tensions, drop in European [&hellip;]","og_url":"https:\/\/www.booklogic.net\/tr\/jonglorluk-seyahat-pazar-sepetleri\/","og_site_name":"Hotel &amp; Travel Technology and Software Company | BookLogic","article_publisher":"https:\/\/www.facebook.com\/booklogic","article_published_time":"2018-08-06T12:41:28+00:00","author":"BookLogic","twitter_card":"summary_large_image","twitter_creator":"@booklogics","twitter_site":"@booklogics","twitter_misc":{"Yazan:":"BookLogic","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#article","isPartOf":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/"},"author":{"name":"BookLogic","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb"},"headline":"Juggling travel market baskets","datePublished":"2018-08-06T12:41:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/"},"wordCount":554,"commentCount":10,"publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"image":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage"},"thumbnailUrl":"","articleSection":["Blog"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/","url":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/","name":"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic","isPartOf":{"@id":"https:\/\/www.booklogic.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage"},"image":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-08-06T12:41:28+00:00","breadcrumb":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.booklogic.net\/"},{"@type":"ListItem","position":2,"name":"Juggling travel market baskets"}]},{"@type":"WebSite","@id":"https:\/\/www.booklogic.net\/#website","url":"https:\/\/www.booklogic.net\/","name":"Hotel &amp; Travel Technology and Software Company | BookLogic","description":"Hotel &amp; Travel Technology and Software Company | BookLogic","publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.booklogic.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.booklogic.net\/#organization","name":"BookLogic","url":"https:\/\/www.booklogic.net\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","contentUrl":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","width":1735,"height":452,"caption":"BookLogic"},"image":{"@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/booklogic","https:\/\/x.com\/booklogics","https:\/\/www.instagram.com\/booklogic\/","https:\/\/www.linkedin.com\/company\/3082071"]},{"@type":"Person","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb","name":"BookLogic"}]}},"_links":{"self":[{"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/posts\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/comments?post=5722"}],"version-history":[{"count":0,"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/posts\/5722\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/media?parent=5722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/categories?post=5722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booklogic.net\/tr\/wp-json\/wp\/v2\/tags?post=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}