{"id":9391,"date":"2022-09-20T18:17:21","date_gmt":"2022-09-20T15:17:21","guid":{"rendered":"https:\/\/booklogic.net\/?p=9391"},"modified":"2022-09-20T18:17:21","modified_gmt":"2022-09-20T15:17:21","slug":"what-is-yield-management","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/pt\/o-que-e-gestao-de-rendimento\/","title":{"rendered":"O que \u00e9 gerenciamento de rendimento?"},"content":{"rendered":"

\"\"<\/p>\n

A gest\u00e3o de yield \u00e9 uma abordagem de precifica\u00e7\u00e3o utilizada no setor de hospitalidade para compreender, prever e, subsequentemente, afetar o comportamento do consumidor com o objetivo principal de gerar a maior receita e lucro poss\u00edvel. \u00c9 uma t\u00e9cnica de precifica\u00e7\u00e3o vari\u00e1vel que essencialmente visa garantir que voc\u00ea esteja oferecendo aos visitantes potenciais o pre\u00e7o adequado no momento certo. O tempo \u00e9 crucial na ind\u00fastria de viagens e tem o poder de fazer ou quebrar uma reserva.<\/p>\n

O que \u00e9 gerenciamento de rendimento?<\/strong><\/h1>\n

A gest\u00e3o de yield \u00e9 uma abordagem de precifica\u00e7\u00e3o din\u00e2mica utilizada por hot\u00e9is para otimizar a receita. Dado que os hot\u00e9is t\u00eam um suprimento limitado de invent\u00e1rio, \u00e9 cr\u00edtico ser capaz de maximizar o lucro de cada quarto vendido. Essa estrat\u00e9gia de gest\u00e3o empresarial utiliza precifica\u00e7\u00e3o vari\u00e1vel para estimar a demanda futura e definir pre\u00e7os usando dados hist\u00f3ricos. Para acomodar essa demanda e maximizar a receita, os hot\u00e9is podem modificar seus pre\u00e7os.<\/p>\n

Trata-se de descobrir como equilibrar melhor a tarifa e a ocupa\u00e7\u00e3o, compreendendo e influenciando o comportamento de reserva dos turistas. Vender a acomoda\u00e7\u00e3o correta para o cliente (h\u00f3spede) certo no momento certo pelo pre\u00e7o certo \u00e9 uma defini\u00e7\u00e3o comum de gest\u00e3o de yield.<\/p>\n

O que torna a gest\u00e3o de yield significativa para o setor hoteleiro?<\/strong><\/h1>\n

No setor de hospitalidade, a gest\u00e3o de yield \u00e9 essencial, pois permite que os hot\u00e9is aumentem a receita. Dados e tend\u00eancias de mercado podem ser utilizados pelos gerentes de receita para prever a demanda e definir com precis\u00e3o as tarifas dos quartos de hotel. Considerando a rela\u00e7\u00e3o entre o pre\u00e7o e a demanda, uma estrat\u00e9gia bem informada pode ser aplicada se voc\u00ea praticar a previs\u00e3o de demanda.<\/p>\n

Outro fator que torna a gest\u00e3o de yield crucial \u00e9 que ela permite que os hoteleiros otimizem suas estrat\u00e9gias de precifica\u00e7\u00e3o e utilizem os quartos dispon\u00edveis ao m\u00e1ximo. Assim, eles maximizam os lucros ao fazer uso da gest\u00e3o de yield. Isso \u00e9 particularmente necess\u00e1rio para propriedades, pois o invent\u00e1rio \u00e9 fixo. N\u00e3o importa o que aconte\u00e7a, garante que voc\u00ea ganhar\u00e1 mais dinheiro.<\/p>\n

A F\u00f3rmula de Gest\u00e3o de Yield<\/strong><\/h1>\n

Uma variedade de m\u00e9tricas de gest\u00e3o de receita pode ser utilizada para avaliar o desempenho de um hotel. Esta f\u00f3rmula \u00e9 uma das mais utilizadas no setor de hospitalidade. \u00c9 essencial calcul\u00e1-la para ter um indicador b\u00e1sico de quanto um hotel atinge seu potencial e agir de acordo.<\/p>\n

Pode ser calculada usando a seguinte f\u00f3rmula:<\/p>\n

\"\"<\/p>\n

5 T\u00e9cnicas de Gest\u00e3o de Yield para Aumentar a Receita<\/strong><\/h1>\n

Considere implementar as seguintes estrat\u00e9gias de gest\u00e3o de yield para aumentar a renda do seu hotel:<\/p>\n

    \n
  1. Conhe\u00e7a a composi\u00e7\u00e3o do seu mercado.<\/strong> Em diferentes per\u00edodos, certos segmentos de mercado estar\u00e3o dispostos a pagar pre\u00e7os variados. Por exemplo, os atacadistas fazem reservas meses antes e esperam tarifas mais baixas, enquanto os canais de distribui\u00e7\u00e3o OTA podem ser uma fonte confi\u00e1vel para reservas de \u00faltima hora. Acompanhe quais segmentos de mercado est\u00e3o reservando quais tipos de quartos e quando, e ajuste as tarifas de acordo.<\/li>\n
  2. Imponha limites de tempo nas estadias.<\/strong> Considere usar limites de estadia, como fechado para chegada (CTA) ou um comprimento m\u00ednimo de estadia (MinLOS), para aumentar a ocupa\u00e7\u00e3o em noites de ombro em vez de sempre cobrar mais em noites movimentadas.<\/li>\n
  3. Deixe que as estat\u00edsticas ajudem voc\u00ea a tomar decis\u00f5es.<\/strong> Defina as tarifas para o pr\u00f3ximo ano primeiro. Examine o estado do mercado, a demanda hist\u00f3rica, a taxa de reservas e a demanda irrestrita. Fique de olho nos efeitos de suas escolhas de pre\u00e7os e utilize-os para construir sua estrat\u00e9gia.<\/li>\n
  4. Observe os pre\u00e7os dos concorrentes.<\/strong> Da mesma forma que os viajantes comparam pre\u00e7os, voc\u00ea tamb\u00e9m deve. Escolha uma estrat\u00e9gia de precifica\u00e7\u00e3o para sua propriedade com base em compara\u00e7\u00f5es ou em sua robusta garantia de qualidade. Utilize software de compara\u00e7\u00e3o de tarifas para compara\u00e7\u00f5es simples e software de intelig\u00eancia de pre\u00e7os para garantir que seus pre\u00e7os estejam sempre onde voc\u00ea deseja que estejam.<\/li>\n
  5. Modifique seus pre\u00e7os<\/strong>Aumente o pre\u00e7o de seus quartos populares que v\u00eam com espa\u00e7o extra, uma vista maravilhosa, uma varanda ou a disposi\u00e7\u00e3o de cama desejada. Ofere\u00e7a uma sele\u00e7\u00e3o de planos tarif\u00e1rios, como tarifas n\u00e3o reembols\u00e1veis, pacotes, tarifas de fim de semana e recompensas para reservas diretas e estadias mais longas, para atender a diferentes tipos de viajantes e or\u00e7amentos.<\/li>\n<\/ol>\n

    As Vantagens de Implementar um Sistema de Gest\u00e3o de Renda<\/strong><\/h1>\n

    Embora essas t\u00e1ticas tenham o potencial de serem muito bem-sucedidas, realiz\u00e1-las bem sem a ajuda de software de receita \u00e9 praticamente dif\u00edcil. Os benef\u00edcios de um bom sistema de gest\u00e3o de renda s\u00e3o, mas n\u00e3o se limitam a:<\/p>\n

      \n
    • Aumento da Taxa de Ocupa\u00e7\u00e3o<\/li>\n
    • Maximiza\u00e7\u00e3o do Lucro<\/li>\n
    • Pre\u00e7os Estrat\u00e9gicos<\/li>\n
    • Acompanhamento f\u00e1cil dos pre\u00e7os dos concorrentes em tempo real<\/li>\n
    • Usando um \u00fanico painel integrado para acessar todas as informa\u00e7\u00f5es, estat\u00edsticas e ferramentas<\/li>\n
    • Relat\u00f3rios, An\u00e1lises e Dados Visuais Melhorados.<\/li>\n
    • Integrado com PMS, Motor de Reservas e Gest\u00e3o de Canais<\/li>\n
    • Diretrizes e Notifica\u00e7\u00f5es para ser informado sobre Movimentos Significativos do Mercado<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      A gest\u00e3o de receita \u00e9 uma abordagem de precifica\u00e7\u00e3o utilizada no setor de hospitalidade para compreender, prever e, subsequentemente, influenciar o comportamento do consumidor com o objetivo principal de gerar a maior receita e lucro poss\u00edvel. \u00c9 uma t\u00e9cnica de precifica\u00e7\u00e3o vari\u00e1vel que essencialmente visa garantir que voc\u00ea esteja oferecendo aos visitantes potenciais o pre\u00e7o adequado no momento adequado. [\u2026]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9391","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is yield management? | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"In the hospitality sector, yield management is essential since it enables hotels to boost revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/pt\/o-que-e-gestao-de-rendimento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is yield management? | Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"In the hospitality sector, yield management is essential since it enables hotels to boost revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/pt\/o-que-e-gestao-de-rendimento\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-20T15:17:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-20-at-6.37.27-PM.jpeg\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/what-is-yield-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/what-is-yield-management\\\/\"},\"author\":{\"name\":\"BookLogic\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\"},\"headline\":\"What is yield management?\",\"datePublished\":\"2022-09-20T15:17:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/what-is-yield-management\\\/\"},\"wordCount\":743,\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/what-is-yield-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/booklogic.net\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/WhatsApp-Image-2022-09-20-at-6.37.27-PM.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/what-is-yield-management\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/what-is-yield-management\\\/\",\"name\":\"What is yield management? 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