{"id":7691,"date":"2019-03-02T12:53:57","date_gmt":"2019-03-02T12:53:57","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7691"},"modified":"2019-03-02T12:53:57","modified_gmt":"2019-03-02T12:53:57","slug":"booklogic-publishes-results-on-turkish-hotel-market-2015","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/pt\/booklogic-publica-resultados-sobre-o-mercado-hoteleiro-turco-2015\/","title":{"rendered":"BookLogic publica resultados sobre o mercado hoteleiro turco 2015"},"content":{"rendered":"<ul>\n<li>As reservas de viagens para a Turquia diminuem em 50% em 2015<\/li>\n<li>Em meio ao fechamento de hot\u00e9is em toda a Turquia em 2016, a BookLogic analisa o desempenho de vendas diretas em rela\u00e7\u00e3o \u00e0s tarifas e ocupa\u00e7\u00e3o e a oportunidade imediata para as empresas se manterem \u00e0 tona.<\/li>\n<li>A BookLogic registra um aumento de 7% na ADR e um aumento de 18% nas noites de quarto \u2022 A BookLogic anuncia os canais de vendas com melhor desempenho e identifica os canais diretos de consumidores mais fortes.<\/li>\n<li>A BookLogic identifica as palavras-chave que ainda est\u00e3o gerando tr\u00e1fego e vendas diretas.<br \/>\nSegunda-feira, 25 de abril de 2016: A BookLogic registra um crescimento de sete por cento na Taxa M\u00e9dia Di\u00e1ria (ADR) e um aumento de 17.88% nas noites de quarto na Turquia ap\u00f3s um ano turbulento para a ind\u00fastria de viagens da regi\u00e3o.<\/li>\n<\/ul>\n<p>A BookLogic revisou o desempenho de seu neg\u00f3cio de reservas de hot\u00e9is na Turquia em 2015 durante um ano de crise pol\u00edtica e financeira que diminuiu as reservas de viagens em 50%. O provedor de solu\u00e7\u00f5es de software para hot\u00e9is e servi\u00e7os de marketing continuou a crescer otimizando toda a rede de canais de vendas de gest\u00e3o de receita.<br \/>\nRevisando uma sele\u00e7\u00e3o de 20* hot\u00e9is escolhidos aleatoriamente, os dados mostraram que a paridade de tarifas teve um bom desempenho no mercado turco, e a ADR aumentou de 2014: \u20ac116,88 para ADR 2015: \u20ac125,05.<\/p>\n<p>O especialista em receita e marketing identificou uma mudan\u00e7a nos canais de vendas com melhor desempenho entre 2014 e 2015, com Booking.com e Expedia ocupando o primeiro e o segundo lugar, enquanto a HRS diminui significativamente ao focar em uma mudan\u00e7a de modelo de neg\u00f3cios, afastando-se de atuar como agente de vendas, o neg\u00f3cio da Agoda cai e a HotelBeds aumenta sua participa\u00e7\u00e3o em 20 \u2013 30%.<\/p>\n<p>A equipe da BookLogic, que ajuda mais de 1.500 hot\u00e9is com sua tecnologia e servi\u00e7os de receita, tem se concentrado em otimizar palavras-chave para impulsionar reservas diretas. Anunciando que a f\u00f3rmula mais bem-sucedida para criar os bancos de dados de palavras-chave continua sendo:<br \/>\nCidade + Hotel + localiza\u00e7\u00e3o + tipo de hotel<br \/>\nCom as seguintes palavras-chave, os conjuntos mais desafiadores:<\/p>\n<ul>\n<li>hot\u00e9is do aeroporto de istanbul<\/li>\n<li>hot\u00e9is de istanbul cidade velha<\/li>\n<li>hot\u00e9is de antalya 7 estrelas<\/li>\n<li>hotel caverna cappadocia<\/li>\n<\/ul>\n<p>A BookLogic aproveitou canais de marketing digital online para aumentar a visibilidade de seus clientes e impulsionar neg\u00f3cios diretos em torno de suas pr\u00f3prias marcas. Com base nas principais palavras-chave, quase todos os clientes da BookLogic est\u00e3o listados entre as primeiras e as quintas p\u00e1ginas de resultados do Google. A equipe de otimiza\u00e7\u00e3o de marketing da BookLogic criou uma f\u00f3rmula de marketing online em seu Maratona de Otimiza\u00e7\u00e3o, que em tr\u00eas meses resulta em uma mudan\u00e7a na taxa de Retorno sobre Investimento (ROI) entre 1:20 e 1:50.<\/p>\n<p>O mercado de viagens geral na Turquia est\u00e1 experimentando uma queda significativa nos neg\u00f3cios de operadores tur\u00edsticos e turistas russos, o que representa um em cada tr\u00eas visitantes.<br \/>\n\u201cFoi um ano turbulento para o mercado turco e a queda significativa nos neg\u00f3cios do mercado russo atingiu a ind\u00fastria de viagens com for\u00e7a\u201d, disse Oral Yigitkus, CEO da BookLogic. \u201cOs hot\u00e9is precisam mudar de t\u00e1tica rapidamente e mover seus neg\u00f3cios utilizando canais de marketing online e de distribui\u00e7\u00e3o mais flex\u00edveis. Em mercados vol\u00e1teis e din\u00e2micos, os hot\u00e9is precisam responder rapidamente, o que muitos de seus fornecedores tradicionais, operadores tur\u00edsticos, n\u00e3o conseguem alcan\u00e7ar. Mais viajantes est\u00e3o contornando os operadores tur\u00edsticos e reservando e planejando suas pr\u00f3prias f\u00e9rias.\u201d<\/p>\n<p>Principais canais de vendas:<\/p>\n<ul>\n<li>Booking.com<\/li>\n<li>Expedia<\/li>\n<li>Agoda<\/li>\n<li>Hotelbeds<\/li>\n<li>HRS<\/li>\n<li>GTA<\/li>\n<\/ul>\n<p>Principais canais diretos<\/p>\n<ul>\n<li>google \/ org\u00e2nico<\/li>\n<li>yandex \/ org\u00e2nico<\/li>\n<li>yahoo \/ org\u00e2nico<\/li>\n<li>direto \/ nenhum<\/li>\n<li>bing \/ org\u00e2nico<\/li>\n<li>google \/ cpc<\/li>\n<li>facebook \/ refer\u00eancia<\/li>\n<li>tripadvisor \/ refer\u00eancia<\/li>\n<li>tophotels \/ refer\u00eancia<\/li>\n<li>ask \/ org\u00e2nico<\/li>\n<\/ul>\n<p>Principais palavras-chave para reservas diretas<\/p>\n<ul>\n<li>hot\u00e9is do aeroporto de istanbul<\/li>\n<li>hot\u00e9is de istanbul cidade velha<\/li>\n<li>hot\u00e9is de antalya 7 estrelas<\/li>\n<li>hotel caverna cappadocia<\/li>\n<\/ul>\n<p>*Fonte de dados:<\/p>\n<p>Mercado: Turquia<br \/>\nDados: 20 hot\u00e9is selecionados aleatoriamente \u2013 clientes da BookLogic<br \/>\nHot\u00e9is: boutique, 4 e 5 estrelas ou tamanho de quarto similar<br \/>\nCidades: Istambul, Ant\u00e1lia, Cesme, Bodrum, Fethiye<\/p>","protected":false},"excerpt":{"rendered":"<p>Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/pt\/booklogic-publica-resultados-sobre-o-mercado-hoteleiro-turco-2015\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. 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