{"id":5722,"date":"2018-08-06T12:41:28","date_gmt":"2018-08-06T12:41:28","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5722"},"modified":"2018-08-06T12:41:28","modified_gmt":"2018-08-06T12:41:28","slug":"juggling-travel-market-baskets","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/pt\/malabares-viagem-mercado-cestos\/","title":{"rendered":"Malabarismo com os cestos do mercado de viagens"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5723\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/turkey-hotel-recep.jpg\" alt=\"\" width=\"1685\" height=\"1123\" \/><\/p>\n<p>Ap\u00f3s um ano traum\u00e1tico na Turquia, tem sido interessante ver como \u00e9 f\u00e1cil perder participa\u00e7\u00e3o de mercado, observar uma queda nas reservas e uma diminui\u00e7\u00e3o na receita - tudo devido \u00e0 depend\u00eancia excessiva de apenas algumas fontes de neg\u00f3cios.<\/p>\n<div>\n<p>A queda do rublo russo, juntamente com tens\u00f5es pol\u00edticas, a queda nos mercados europeus e o aumento dos alertas de terrorismo acompanhados por movimentos pol\u00edticos no pa\u00eds, atingiram severamente a ind\u00fastria de viagens, um setor que representa uma contribui\u00e7\u00e3o significativa para o PIB anual.<\/p>\n<p>Ao examinar mais de perto, \u00e0 medida que trabalhamos com mais hot\u00e9is e resorts ansiosos para exibir suas reservas e manter os n\u00edveis de receita em um mercado que n\u00e3o pode ser previsto, estamos vendo a mesma situa\u00e7\u00e3o se repetir. O mercado est\u00e1 excessivamente dependente de relacionamentos comerciais tradicionais e existentes, sem tomar medidas para desenvolver novos parceiros de neg\u00f3cios ou expandir seu alcance no mercado.<\/p>\n<p><strong>LEIA:<\/strong>\u00a0Relat\u00f3rio do Mercado de Viagens de Hot\u00e9is na Turquia 2016<\/p>\n<h3>Tudo se resume a espalhar o risco - e manter os neg\u00f3cios.<\/h3>\n<p>Um punhado de canais n\u00e3o \u00e9 mais suficiente quando os neg\u00f3cios n\u00e3o podem ser previstos ou previstos, e quando os neg\u00f3cios de parceiros existentes se esgotam. Um hotel n\u00e3o pode se dar ao luxo de ser v\u00edtima das desgra\u00e7as de outros neg\u00f3cios, especialmente em um clima t\u00e3o imprevis\u00edvel quanto o turco agora - e isso \u00e9 o mesmo para muitas outras \u00e1reas do mundo; certamente incluindo Marrocos, Espanha, Gr\u00e9cia, It\u00e1lia.<\/p>\n<p>Descobrimos que as empresas de viagens que prosperaram na regi\u00e3o de Antalya e cidades vizinhas dependeram fortemente de uma base de clientes exclusivamente da R\u00fassia e da Alemanha - e, como resultado, sofreram imensamente nos \u00faltimos 12 a 18 meses. V\u00e1rias campanhas de \"n\u00e3o v\u00e1 para a Turquia\" afastaram os turistas - mas isso n\u00e3o significa que eles n\u00e3o estejam l\u00e1 para serem conquistados. Ainda h\u00e1 centenas de milhares de turistas em busca de f\u00e9rias, procurando um bom neg\u00f3cio, e que ainda considerariam a Turquia.<\/p>\n<p>Os pa\u00edses geralmente se recuperam rapidamente de ataques terroristas, mas s\u00e3o menos propensos a se recuperar devido a problemas econ\u00f4micos; portanto, \u00e9 essencial que a ind\u00fastria de viagens se mova rapidamente para evitar que isso se torne um problema prolongado que poderia piorar a economia por muito mais tempo do que j\u00e1 foi. Os dados aqui demonstram os desafios e as oportunidades de mercado: www.altid.org.tr\/tr\/Turizm-Istatistikleri\/1906-2015-Ziyaretci-Sayilari.html<\/p>\n<h3>Os or\u00e7amentos podem ser apertados, ent\u00e3o seja astuto com os parceiros de neg\u00f3cios.<\/h3>\n<p>N\u00e3o \u00e9 hora de descansar sobre os louros e esperar que pressionar seus parceiros a encontrar neg\u00f3cios realmente trar\u00e1 os resultados que voc\u00ea espera. A melhor forma de press\u00e3o \u00e9 convidar outros parceiros a trabalhar com voc\u00ea e encontrar novas avenidas para receita e reservas de viajantes.<\/p>\n<p>Hot\u00e9is resort e grandes hot\u00e9is de cidade gastam enormes quantias de dinheiro para manter agentes de viagens tradicionais e operadores tur\u00edsticos felizes a fim de comercializar suas propriedades para diferentes pa\u00edses, no entanto, o retorno est\u00e1 se tornando menos transparente e menos imediato. Quando ganhos de curto prazo s\u00e3o necess\u00e1rios, retornos instant\u00e2neos devem ser vistos.<\/p>\n<p>Portanto, ao expandir as op\u00e7\u00f5es de marketing digital atrav\u00e9s de adwords, remarketing no YouTube, facebook, instagram e marketing em m\u00eddias sociais \u2013 basicamente tocando o cliente diretamente voc\u00ea mesmo \u2013 voc\u00ea pode comercializar as propriedades para muitos mais pa\u00edses e monitorar visualmente atrav\u00e9s de relat\u00f3rios instant\u00e2neos o sucesso desse investimento para otimizar reservas.<\/p>\n<p>Mais cestas com ovos \u00e9 melhor do que uma cesta com todos os ovos chocados.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following a traumatic year in Turkey, it\u2019s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue \u2013 all due to the over reliance on just a few sources of business. 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