{"id":9402,"date":"2022-09-27T16:00:38","date_gmt":"2022-09-27T13:00:38","guid":{"rendered":"https:\/\/booklogic.net\/?p=9402"},"modified":"2022-09-27T16:00:38","modified_gmt":"2022-09-27T13:00:38","slug":"what-is-occupancy-based-pricing","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/it\/che-cose-il-prezzo-basato-sull-occupazione\/","title":{"rendered":"Cos'\u00e8 il prezzo basato sull'occupazione (OBP)?"},"content":{"rendered":"

\"\"<\/p>\n

PREZZO BASATO SULL'OCCUPAZIONE: COS'\u00c8?<\/strong><\/h1>\n

Quando si calcolano le tariffe notturne per una stanza, si utilizza il prezzo basato sull'occupazione per tenere conto del numero potenziale di ospiti. Il prezzo basato sull'occupazione si presenta in diverse forme.<\/p>\n

Innanzitutto, la tariffa notturna pu\u00f2 essere calcolata per ospite. Ogni visitatore \u00e8 tenuto a pagare una tariffa notturna, quindi due appartamenti identici (o la stessa unit\u00e0) possono avere prezzi variabili in base al numero di visitatori previsti per quella notte.<\/p>\n

In secondo luogo, l'occupazione prevista o massima di un'unit\u00e0 pu\u00f2 essere utilizzata per determinare la tariffa notturna. Di conseguenza, un'unit\u00e0 con un'occupazione massima di quattro sarebbe probabilmente pi\u00f9 costosa di una con un'occupazione massima di due. Tuttavia, indipendentemente dal numero di persone che occupano ciascuna unit\u00e0, il costo di due appartamenti simili sarebbe lo stesso.<\/p>\n

PERCH\u00c9 DOVREBBE ESSERE UTILIZZATO IL PREZZO BASATO SULL'OCCUPAZIONE?<\/strong><\/h1>\n

Le spese sono generalmente la prima preoccupazione di qualsiasi gestore di affitti per vacanze quando esplorano il prezzo basato sull'occupazione. Prezzi per ospite consentono ai gestori di recuperare eventuali costi variabili che variano anche su base per ospite (anzich\u00e9 per turno o su base per soggiorno) senza sovraccaricare i gruppi pi\u00f9 piccoli che incorrerebbero in costi variabili inferiori.<\/p>\n

Le entrate sono l'altro fattore monetario che il prezzo basato sull'occupazione potrebbe influenzare. Una famiglia di quattro persone si aspetta di pagare di pi\u00f9 per un hotel rispetto a quanto potrebbe fare un visitatore solitario. Quando si divide il costo di un'unit\u00e0, due coppie possono essere pi\u00f9 pronte a pagarlo rispetto a quanto farebbe una singola coppia. Questo significa che il prezzo basato sull'occupazione per affitti per vacanze sarebbe una scelta logica data la tariffa per persona e la maggiore disponibilit\u00e0 a pagare per gruppi pi\u00f9 numerosi.<\/p>\n

Inoltre, il segno distintivo di una strategia di gestione delle entrate efficace \u00e8 quando l'arrivo, la partenza, la durata del soggiorno, la finestra di prenotazione e il numero di ospiti per qualsiasi prenotazione non contano davvero perch\u00e9 le tariffe, gli sconti e le restrizioni sul soggiorno sono impostati in modo tale che il gestore delle entrate sia disposto ad accettare qualsiasi delle prenotazioni ricevute.<\/p>\n

Il prezzo \u00e8 determinato da quanti ospiti sono accolti nella stanza. Viene trattato come una camera singola o doppia per il costo base. Questo influisce su quanto \u00e8 alta la tariffa. Il costo delle opzioni solo camera e solo colazione \u00e8 determinato dal numero totale di ospiti.<\/p>\n

Esempio:<\/strong> Consideriamo il seguente caso.<\/em><\/p>\n

Modello di prezzo:<\/strong>\u00a0Basato sull'Occupazione<\/p>\n

Tariffa colazione:<\/strong>\u00a015\u20ac \/ per persona<\/p>\n

Differenza Singola\/Doppia:<\/strong>\u00a010\u20ac<\/p>\n

Differenza Terza Persona:<\/strong>\u00a030\u20ac<\/p>\n

Secondo questo, le tariffe sarebbero come segue:<\/strong><\/em><\/p>\n

Solo Camera Singola:<\/strong>\u00a090\u20ac<\/p>\n

Camera Doppia Solo:<\/strong>\u00a0100\u20ac<\/p>\n

Letto Singolo\/Colazione:<\/strong>\u00a0105\u20ac<\/p>\n

Letto Matrimoniale\/Colazione:<\/strong>\u00a0130\u20ac<\/p>\n

Nota:<\/strong>\u00a0Con questo modello di prezzo, non dovresti ignorare il fatto che ci sono molte variazioni di prezzo:\u00a04 tipi di camere\u00a0<\/strong>(Standard, Superiore, Deluxe, Executive)\u00a04 tipi di tariffe\u00a0<\/strong>(Solo Camera, Solo Camera Non Rimborsabile, Letto\/Colazione, Letto\/Colazione Non Rimborsabile) ci sono\u00a03 tipi di occupazione<\/strong>\u00a0per ogni camera (singola, doppia, tripla).<\/p>\n

In un tale scenario, la camera standard della tua struttura avrebbe questi tipi di tariffe:<\/strong><\/em><\/p>\n

    \n
  1. Singola Standard (Solo Camera)<\/li>\n
  2. Doppia Standard (Solo Camera)<\/li>\n
  3. Tripla Standard (Solo Camera)<\/li>\n
  4. Singola Standard (Solo Camera\/ Non Rimborsabile)<\/li>\n
  5. Doppia Standard (Solo Camera\/ Non Rimborsabile)<\/li>\n
  6. Tripla Standard (Solo Camera\/ Non Rimborsabile)<\/li>\n
  7. Singola Standard (Letto\/Colazione)<\/li>\n
  8. Doppia Standard (Letto\/Colazione)<\/li>\n
  9. Tripla Standard (Letto\/Colazione)<\/li>\n
  10. Singola Standard (Non Rimborsabile\/Letto, Colazione)<\/li>\n
  11. Doppia Standard (Non Rimborsabile\/Letto, Colazione)<\/li>\n
  12. Tripla Standard (Letto, Colazione\/Camera)<\/li>\n<\/ol>\n

    Vediamo sopra che ci sono 12 tipi di tariffa per una sola camera.<\/p>\n

    Questo significa che per 4 camere questo \u00e8\u00a048<\/strong>,<\/p>\n

    Per 5 camere questo \u00e8\u00a060<\/strong>,<\/p>\n

    Per 6 camere questo \u00e8\u00a072 tariffe diverse.<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

    Vantaggi della Prezzo Basato sull'Occupazione (OBP)<\/strong><\/p>\n

    Il modello OBP consente alle strutture di:<\/p>\n

    Aumentare la visibilit\u00e0 nei risultati di ricerca<\/strong>: Pi\u00f9 viaggiatori possono vedere camere con prezzi OB. Questo \u00e8 affinch\u00e9 pi\u00f9 ricerche di viaggiatori corrispondano alla tua tariffa camera.<\/p>\n

    Aumentare l'occupazione di camere pi\u00f9 preziose: <\/strong>Le camere pi\u00f9 grandi e costose possono ora essere vendute a pi\u00f9 visitatori grazie a questa struttura di prezzo. Inoltre, rende pi\u00f9 semplice lasciare le tue camere pi\u00f9 economiche aperte per i visitatori futuri.<\/p>\n

    Aumentare i ricavi: <\/strong>Secondo le statistiche fornite da uno dei principali canali di prenotazione al mondo, Booking.com, il prezzo basato sull'occupazione pu\u00f2 portare a un aumento medio del 3.5% dei ricavi.<\/p>","protected":false},"excerpt":{"rendered":"

    OCCUPANCY-BASED PRICING: WHAT IS IT? When calculating nightly rates for a room, occupancy-based pricing is used to take into account the potential number of guests. Occupancy-based pricing comes in a variety of forms. Firstly, the nightly charge may be calculated per guest. Each visitor is required to pay a nightly charge, so two identical apartments […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9402","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Occupancy-Based Pricing(OBP)? | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Occupancy-Based Pricing is used to take into account the potential number of guests. 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