{"id":7691,"date":"2019-03-02T12:53:57","date_gmt":"2019-03-02T12:53:57","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7691"},"modified":"2019-03-02T12:53:57","modified_gmt":"2019-03-02T12:53:57","slug":"booklogic-publishes-results-on-turkish-hotel-market-2015","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/it\/booklogic-pubblica-risultati-sul-mercato-alberghiero-turco-2015\/","title":{"rendered":"BookLogic pubblica i risultati sul mercato alberghiero turco 2015"},"content":{"rendered":"<ul>\n<li>Le prenotazioni di viaggio in Turchia diminuiscono del 50% nel 2015<\/li>\n<li>In mezzo alla chiusura degli hotel in tutta la Turchia nel 2016, BookLogic esamina le performance delle vendite dirette rispetto ai tassi e all'occupazione e l'opportunit\u00e0 immediata per le aziende di rimanere a galla.<\/li>\n<li>BookLogic registra un aumento dell'ADR del 7% e un incremento di 18% nelle notti in camera \u2022 BookLogic annuncia i canali di vendita con le migliori performance e identifica i canali diretti per i consumatori con le migliori performance<\/li>\n<li>BookLogic identifica le parole chiave che continuano a generare traffico e vendite dirette<br \/>\nLuned\u00ec 25 aprile 2016: BookLogic registra una crescita del sette percento nell'Average Daily Rate (ADR) e un aumento di 17.88% nelle notti in camera in Turchia dopo un anno turbolento per l'industria dei viaggi della regione.<\/li>\n<\/ul>\n<p>BookLogic ha esaminato le performance della sua attivit\u00e0 di prenotazione hotel in Turchia per il 2015 durante un anno di crisi politica e finanziaria che ha ridotto le prenotazioni di viaggio del 50%. Il fornitore di soluzioni software per hotel e servizi di marketing ha continuato a crescere ottimizzando l'intera rete di canali di vendita per la gestione dei ricavi.<br \/>\nEsaminando una selezione di 20* hotel scelti a caso, i dati hanno mostrato che la parit\u00e0 dei tassi ha funzionato bene nel mercato turco, e l'ADR \u00e8 aumentato dal 2014: \u20ac116.88 a ADR 2015: \u20ac125.05.<\/p>\n<p>Lo specialista in ricavi e marketing ha identificato un cambiamento nei canali di vendita con le migliori performance tra il 2014 e il 2015, poich\u00e9 Booking.com ed Expedia hanno occupato il primo e il secondo posto, HRS diminuisce significativamente mentre si concentra su un cambiamento del modello di business lontano dall'agire come agente di vendita, il business di Agoda diminuisce e HotelBeds aumenta la sua quota del 20 \u2013 30%.<\/p>\n<p>Il team di BookLogic che aiuta oltre 1.500 hotel con la loro tecnologia e servizi di ricavi si \u00e8 concentrato sull'ottimizzazione delle parole chiave per generare prenotazioni dirette. Annunciando che la formula pi\u00f9 efficace per creare i database di parole chiave continua a essere:<br \/>\nCitt\u00e0 + Hotel + posizione + tipo di hotel<br \/>\nCon le seguenti parole chiave si affrontano i set pi\u00f9 impegnativi:<\/p>\n<ul>\n<li>hotel aeroporto istanbul<\/li>\n<li>hotel istanbul citt\u00e0 vecchia<\/li>\n<li>hotel antalya 7 stelle<\/li>\n<li>hotel grotta cappadocia<\/li>\n<\/ul>\n<p>BookLogic ha sfruttato i canali di marketing digitale online per migliorare la visibilit\u00e0 dei suoi clienti e generare affari diretti attorno ai propri marchi. Basato sulle parole chiave principali, quasi tutti i clienti di BookLogic si sono classificati tra le prime e le quinte pagine dei risultati di Google. Il team di ottimizzazione marketing di BookLogic ha creato una formula di marketing online nel suo Marathon di Ottimizzazione, che in tre mesi porta a un cambiamento del tasso di Ritorno sugli Investimenti (ROI) tra 1:20 e 1:50.<\/p>\n<p>Il mercato dei viaggi generale in Turchia sta vivendo un significativo calo degli affari da parte degli operatori turistici e dei vacanzieri russi, che rappresentano uno su ogni tre visitatori.<br \/>\n\u201c\u00c8 stato un anno turbolento per il mercato turco e il significativo calo degli affari dal mercato russo ha colpito duramente l'industria dei viaggi,\u201d ha dichiarato Oral Yigitkus, CEO di BookLogic. \u201cGli hotel devono cambiare rapidamente tattica e spostare il loro business utilizzando canali di marketing online e di distribuzione pi\u00f9 flessibili. In mercati volatili e dinamici, gli hotel devono rispondere rapidamente, cosa che molti dei loro fornitori tradizionali, gli operatori turistici, non riescono a fare. Sempre pi\u00f9 viaggiatori stanno eludendo gli operatori turistici e prenotando e pianificando le proprie vacanze.\u201d<\/p>\n<p>Canali di vendita principali:<\/p>\n<ul>\n<li>Booking.com<\/li>\n<li>Expedia<\/li>\n<li>Agoda<\/li>\n<li>Hotelbeds<\/li>\n<li>HRS<\/li>\n<li>GTA<\/li>\n<\/ul>\n<p>Canali diretti principali<\/p>\n<ul>\n<li>google \/ organico<\/li>\n<li>yandex \/ organico<\/li>\n<li>yahoo \/ organico<\/li>\n<li>diretto \/ nessuno<\/li>\n<li>bing \/ organico<\/li>\n<li>google \/ cpc<\/li>\n<li>facebook \/ referral<\/li>\n<li>tripadvisor \/ referral<\/li>\n<li>tophotels \/ referral<\/li>\n<li>ask \/ organico<\/li>\n<\/ul>\n<p>Parole chiave principali per prenotazioni dirette<\/p>\n<ul>\n<li>hotel aeroporto istanbul<\/li>\n<li>hotel istanbul citt\u00e0 vecchia<\/li>\n<li>hotel antalya 7 stelle<\/li>\n<li>hotel grotta cappadocia<\/li>\n<\/ul>\n<p>*Fonte dei dati:<\/p>\n<p>Mercato: Turchia<br \/>\nDati: 20 hotel selezionati casualmente \u2013 clienti di BookLogic<br \/>\nHotel: boutique, 4 e 5 stelle o dimensioni delle camere simili<br \/>\nCitt\u00e0: Istanbul, Antalya, Cesme, Bodrum, Fethiye<\/p>","protected":false},"excerpt":{"rendered":"<p>Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/it\/booklogic-pubblica-risultati-sul-mercato-alberghiero-turco-2015\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/it\/booklogic-pubblica-risultati-sul-mercato-alberghiero-turco-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-02T12:53:57+00:00\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/\"},\"author\":{\"name\":\"BookLogic\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\"},\"headline\":\"BookLogic publishes results on Turkish hotel market 2015\",\"datePublished\":\"2019-03-02T12:53:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/\"},\"wordCount\":549,\"commentCount\":13,\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/\",\"name\":\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#website\"},\"datePublished\":\"2019-03-02T12:53:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/booklogic-publishes-results-on-turkish-hotel-market-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.booklogic.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BookLogic publishes results on Turkish hotel market 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#website\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/\",\"name\":\"Hotel &amp; Travel Technology and Software Company | BookLogic\",\"description\":\"Hotel &amp; Travel Technology and Software Company | BookLogic\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.booklogic.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\",\"name\":\"BookLogic\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/company-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.booklogic.net\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/company-logo.png\",\"width\":1735,\"height\":452,\"caption\":\"BookLogic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/booklogic\",\"https:\\\/\\\/x.com\\\/booklogics\",\"https:\\\/\\\/www.instagram.com\\\/booklogic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3082071\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\",\"name\":\"BookLogic\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.booklogic.net\/it\/booklogic-pubblica-risultati-sul-mercato-alberghiero-turco-2015\/","og_locale":"it_IT","og_type":"article","og_title":"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic","og_description":"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]","og_url":"https:\/\/www.booklogic.net\/it\/booklogic-pubblica-risultati-sul-mercato-alberghiero-turco-2015\/","og_site_name":"Hotel &amp; Travel Technology and Software Company | BookLogic","article_publisher":"https:\/\/www.facebook.com\/booklogic","article_published_time":"2019-03-02T12:53:57+00:00","author":"BookLogic","twitter_card":"summary_large_image","twitter_creator":"@booklogics","twitter_site":"@booklogics","twitter_misc":{"Scritto da":"BookLogic","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/#article","isPartOf":{"@id":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/"},"author":{"name":"BookLogic","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb"},"headline":"BookLogic publishes results on Turkish hotel market 2015","datePublished":"2019-03-02T12:53:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/"},"wordCount":549,"commentCount":13,"publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"articleSection":["Blog"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/","url":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/","name":"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic","isPartOf":{"@id":"https:\/\/www.booklogic.net\/#website"},"datePublished":"2019-03-02T12:53:57+00:00","breadcrumb":{"@id":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.booklogic.net\/booklogic-publishes-results-on-turkish-hotel-market-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.booklogic.net\/"},{"@type":"ListItem","position":2,"name":"BookLogic publishes results on Turkish hotel market 2015"}]},{"@type":"WebSite","@id":"https:\/\/www.booklogic.net\/#website","url":"https:\/\/www.booklogic.net\/","name":"Hotel &amp; Travel Technology and Software Company | BookLogic","description":"Hotel &amp; Travel Technology and Software Company | BookLogic","publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.booklogic.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.booklogic.net\/#organization","name":"BookLogic","url":"https:\/\/www.booklogic.net\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","contentUrl":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","width":1735,"height":452,"caption":"BookLogic"},"image":{"@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/booklogic","https:\/\/x.com\/booklogics","https:\/\/www.instagram.com\/booklogic\/","https:\/\/www.linkedin.com\/company\/3082071"]},{"@type":"Person","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb","name":"BookLogic"}]}},"_links":{"self":[{"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/posts\/7691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/comments?post=7691"}],"version-history":[{"count":0,"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/posts\/7691\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/media?parent=7691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/categories?post=7691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booklogic.net\/it\/wp-json\/wp\/v2\/tags?post=7691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}