{"id":5722,"date":"2018-08-06T12:41:28","date_gmt":"2018-08-06T12:41:28","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5722"},"modified":"2018-08-06T12:41:28","modified_gmt":"2018-08-06T12:41:28","slug":"juggling-travel-market-baskets","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/it\/giocoleria-viaggio-mercato-cestini\/","title":{"rendered":"Destreggiarsi tra i cestini del mercato dei viaggi"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5723\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/turkey-hotel-recep.jpg\" alt=\"\" width=\"1685\" height=\"1123\" \/><\/p>\n<p>Dopo un anno traumatico in Turchia, \u00e8 stato interessante vedere quanto sia facile perdere quote di mercato, osservare un calo nelle prenotazioni e una diminuzione dei ricavi - tutto a causa dell'eccessiva dipendenza da solo alcune fonti di business.<\/p>\n<div>\n<p>Il calo del rublo russo insieme alle tensioni politiche, al calo dei mercati europei e agli allerta terrorismo in aumento accompagnati da movimenti politici nel paese hanno colpito severamente l'industria dei viaggi, un settore che contribuisce in modo significativo al PIL annuale.<\/p>\n<p>Esaminando pi\u00f9 da vicino, mentre lavoriamo con pi\u00f9 hotel e resort desiderosi di vantare le loro prenotazioni e mantenere i livelli di ricavo in un mercato che non pu\u00f2 essere previsto, stiamo vedendo la stessa situazione ripetersi. Il mercato si sta eccessivamente affidando a relazioni commerciali tradizionali ed esistenti senza prendere misure per sviluppare nuovi partner commerciali o espandere la propria portata di mercato.<\/p>\n<p><strong>LEGGI:<\/strong>\u00a0Rapporto sul mercato dei viaggi degli hotel in Turchia 2016<\/p>\n<h3>Si tratta tutto di diffondere il rischio - e mantenere il business.<\/h3>\n<p>Un numero ristretto di canali non \u00e8 pi\u00f9 sufficiente quando il business non pu\u00f2 essere previsto o predetto, e quando il business dei partner esistenti si esaurisce. Un hotel non pu\u00f2 permettersi di essere vittima delle sfortune di un altro business, specialmente in un clima cos\u00ec imprevedibile come quello turco in questo momento - e questo vale anche per molte altre aree del mondo; certamente includendo Marocco, Spagna, Grecia, Italia.<\/p>\n<p>Abbiamo scoperto che le aziende di viaggio che hanno prosperato nella regione di Antalya e nelle citt\u00e0 vicine si sono affidate pesantemente a una clientela esclusivamente russa e tedesca - e di conseguenza hanno subito enormemente negli ultimi 12 - 18 mesi. Numerose campagne \"non andare in Turchia\" hanno spaventato i turisti - ma ci\u00f2 non significa che non siano l\u00ec per essere attratti. Ci sono ancora centinaia di migliaia di turisti in cerca di una vacanza, in cerca di un buon affare, e che considererebbero ancora la Turchia.<\/p>\n<p>I paesi di solito si riprendono rapidamente dagli attacchi terroristici, ma sono meno propensi a riprendersi a causa di problemi economici; pertanto \u00e8 essenziale che l'industria dei viaggi si muova rapidamente per prevenire che diventi un problema prolungato che potrebbe peggiorare l'economia per molto pi\u00f9 tempo di quanto non sia attualmente. I dati qui dimostrano le sfide e le opportunit\u00e0 di mercato: www.altid.org.tr\/tr\/Turizm-Istatistikleri\/1906-2015-Ziyaretci-Sayilari.html<\/p>\n<h3>I budget possono essere limitati, quindi sii astuto con i partner commerciali<\/h3>\n<p>Non \u00e8 il momento di adagiarsi sugli allori e sperare che mettendo pressione sui tuoi partner per trovare affari ti dar\u00e0 effettivamente i risultati che ti aspetti. La migliore forma di pressione \u00e8 invitare altri partner a lavorare con te e trovare nuove vie per il reddito e prenotare viaggiatori.<\/p>\n<p>Gli hotel resort e gli hotel delle grandi citt\u00e0 spendono enormi quantit\u00e0 di denaro per mantenere felici gli agenti di viaggio tradizionali e i tour operator al fine di commercializzare le loro strutture in diversi paesi, eppure il ritorno sta diventando meno trasparente e meno immediato. Quando sono necessari guadagni a breve termine, devono essere visti ritorni istantanei.<\/p>\n<p>Pertanto, espandendo le opzioni di marketing digitale attraverso adwords, remarketing su YouTube, facebook, instagram e marketing sui social media, - fondamentalmente toccando direttamente il cliente - puoi commercializzare le strutture in molti pi\u00f9 paesi e monitorare visivamente attraverso report istantanei il successo di questo investimento per ottimizzare le prenotazioni.<\/p>\n<p>Pi\u00f9 cesti con uova sono meglio di un cesto con tutte le uova schiuse.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. 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