{"id":9418,"date":"2022-10-26T16:00:14","date_gmt":"2022-10-26T13:00:14","guid":{"rendered":"https:\/\/booklogic.net\/?p=9418"},"modified":"2022-10-26T16:00:14","modified_gmt":"2022-10-26T13:00:14","slug":"what-is-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/sto-su-google-hotel-oglasi\/","title":{"rendered":"\u0160to su Google oglasi za hotele?"},"content":{"rendered":"

\"\"<\/p>\n

Google je platforma na kojoj se nalazi svaka tvrtka. Gotovo svatko tko ima pristup Googleu provjerava ga za vi\u0161e informacija. Hotelske kampanje na Google Ads su vrlo va\u017ene za hotele kako bi ostali konkurentni u sektoru ugostiteljstva, jer mnogi putnici tra\u017ee hotel na Pretra\u017eivanju ili Kartama prije rezervacije. Kori\u0161tenjem Google Hotel Ads-a, mo\u017eete lako pobolj\u0161ati online prisutnost va\u0161eg hotela, maksimalizirati svoje izravne rezervacije i smanjiti tro\u0161kove OTA.<\/p>\n

Mo\u017eda ste u pro\u0161losti koristili Google Ads i pokrenuli neke kampanje tamo, ali Google Hotel Ads (GHA) bi bio precizniji alat u vezi s njegovim utjecajem na izravne rezervacije hotela. U ovom blogu objasnit \u0107emo sve \u0161to trebate znati o GHA, uklju\u010duju\u0107i kako funkcionira, za\u0161to je va\u017ean za industriju hotela i kako zapo\u010deti.<\/p>\n

Google Hotel Ads (GHA):<\/strong><\/a><\/h1>\n

Google ima metapretra\u017eiva\u010d za hotele pod nazivom Google Hotel Ads, koji je povezan sa svim ostalim proizvodima i uslugama tvrtke, uklju\u010duju\u0107i njegov glavni pretra\u017eiva\u010d, uslugu Google Maps i Google Assistant (AI). Prvi put je predstavljen 2011. godine. Hoteli mogu prikazivati trenutne cijene i dostupnost na Google Maps i stranici rezultata pretra\u017eivanja uz pomo\u0107 Google Hotel Ads-a. Ove liste su popularne me\u0111u putnicima jer im omogu\u0107uju usporedbu cijena iz nekoliko izvora rezervacija na jednoj stranici. Kako su oglasi povezani s hotelskim sustavom rezervacija, mogu biti unosan izvor izravnih rezervacija za hotele.<\/p>\n

Slu\u017ebena web stranica hotela mo\u017ee se prikazati u Googleovim rezultatima pretra\u017eivanja pokretanjem kampanje s Googleom. Tako zainteresirani posjetitelj mo\u017ee posjetiti web stranicu objekta i koristiti sustav za rezervaciju kako bi napravio rezervaciju klikom na poveznicu. Google tako\u0111er nastoji stajati izme\u0111u putnika i objekta, ba\u0161 kao i drugi metapretraga. To zahtijeva pru\u017eanje posjetiteljima pravih informacija o dostupnosti i cijenama. Va\u017eno je natjecati se s OTA-ima i drugim hotelima jer \u0107e potencijalni gosti uspore\u0111ivati cijene i odlu\u010divati na temelju toga.<\/p>\n

\n

Kako Google Hotel Ads funkcionira<\/strong><\/h1>\n

Funkcionira putem Google pretra\u017eivanja. Kada putnik planira putovanje, odmah koristi Google za tra\u017eenje objekata. Putnik tra\u017ei hotele na Googleu s odre\u0111enom destinacijom na umu. Tada se oglasi pojavljuju ispod pretra\u017eiva\u010dke trake. Putnik klikne na bilo koji od oglasa i odlu\u010duje pregledati sve hotele. Odatle putnik mo\u017ee filtrirati hotele i usporediti cijene.<\/p>\n

\n

Na Google Hotel Ads-u dostupna su dva modela rezervacija za hotele:<\/strong><\/h1>\n


\n<\/strong>
\nModel tro\u0161ka po kliku (CPC):<\/strong> Googleov model CPC oglasa za hotele, prema kojem se hotelu napla\u0107uje svaki pojedina\u010dni klik na oglas hotela, a zatim se preusmjerava na povezani sustav za rezervaciju hotela, \u010dak i ako korisnik na kraju ne rezervira sobu, hotel \u0107e se ipak naplatiti u skladu s parametrima licitiranja koje je hotel odredio.<\/p>\n

Na bazi provizije:<\/strong> U ovom modelu na bazi provizije, turistu se daje mogu\u0107nost da rezervira hotelsku sobu putem Googlea, a Google zatim napla\u0107uje hotelu unaprijed odre\u0111enu stopu provizije u zamjenu za olak\u0161avanje rezervacije. Samo kada putnik izvr\u0161i rezervaciju, hotel u ovom aran\u017emanu pla\u0107a Googleu proviziju.<\/p>\n

 <\/p>\n

\nVrijednost Google Hotel Ads (GHA) za hotele:<\/strong><\/h1>\n

 <\/p>\n

Va\u0161a strategija distribucije je u va\u0161im rukama s Google Hotel Ads. Postoje razli\u010dite strategije licitiranja koje su prilagodljive i pru\u017eaju povrat ulaganja. Mo\u017eete ogla\u0161avati svoje poslovanje na mre\u017ei i povezati se s ljudima koji aktivno tra\u017ee hotele u va\u0161em podru\u010dju putem Google Hotel Ads. Svi korisnici interneta koji tra\u017ee hotel u va\u0161em gradu imat \u0107e bolji dojam o va\u0161em poslovanju kao rezultat va\u0161ih akcija. U tr\u017ei\u0161tu distribucije hotela, Google postaje klju\u010dni sudionik.<\/p>\n

Va\u0161a vlastita web stranica mo\u017ee biti jedna od platformi koje Google Hotel Ads koristi za pru\u017eanje informacija o cijenama kako bi va\u0161i potencijalni gosti mogli lako usporediti cijene soba. To bi moglo zna\u010dajno pove\u0107ati broj izravnih rezervacija koje primate u odnosu na one koje su napravljene putem online putni\u010dkih agencija. To je korisno jer ne\u0107ete morati pla\u0107ati visoke provizijske stope OTA-ima za prodaju svojih soba, \u0161to vam omogu\u0107uje da zadr\u017eite vi\u0161e novca od svake rezervacije. Izravne rezervacije daju vam priliku da prikupite kontakt informacije od gostiju u trenutku rezervacije, za razliku od OTA-a koji ne pru\u017eaju kontakt informacije va\u0161ih posjetitelja s rezervacijama. Slanjem e-mail potvrde i pozivnice za prethodnu prijavu, mo\u017eete odmah po\u010deti uspostavljati odnose s posjetiteljima. Stoga vam tako\u0111er omogu\u0107uje da izravno ogla\u0161avate svoj hotel svojim gostima, pove\u0107avaju\u0107i \u0161anse za vi\u0161e posjeta va\u0161em hotelu. Na kraju, pru\u017ea vam priliku da izravno prikupite ankete od svojih gostiju i maksimizirate lojalnost svojih gostiju.<\/p>\n

\nPokretanje Google Hotel Ads:<\/strong><\/h1>\n

Kao hotelijer, trebat \u0107e vam partner za povezivanje koji \u0107e upravljati svim va\u0161im marketingom hotela putem Google Hotel Ads i generirati poslovanje za vas. BookLogic je pru\u017eatelj rje\u0161enja za putni\u010dku tehnologiju koji je ovdje za va\u0161e hotelsko poslovanje kako bi maksimizirao va\u0161e prihode i u\u010dinio va\u0161 hotel vidljivim globalno.
\nKontaktirajte na\u0161 tim za uspjeh partnera odmah kako biste se pridru\u017eili izuzetno konkurentnom hotelskom poslovanju.<\/p>","protected":false},"excerpt":{"rendered":"

Google is the platform where every business is located. Almost everyone having access to Google checks it out for more information. Hotel campaigns on Google Ads are very crucial for hotels to stay competitive in the hospitality sector, as many travelers search for a hotel on Search or Maps before booking. Using Google Hotel Ads, […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9418","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Google Hotel Ads? Hotel & Travel Technology and Software Company | BookLogic |<\/title>\n<meta name=\"description\" content=\"Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company\u2019s other products and services\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/hr\/sto-su-google-hotel-oglasi\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google Hotel Ads? Hotel & Travel Technology and Software Company | BookLogic |\" \/>\n<meta property=\"og:description\" content=\"Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company\u2019s other products and services\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/hr\/sto-su-google-hotel-oglasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T13:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/\"},\"author\":{\"name\":\"BookLogic\",\"@id\":\"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb\"},\"headline\":\"What is Google Hotel Ads?\",\"datePublished\":\"2022-10-26T13:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/\"},\"wordCount\":879,\"publisher\":{\"@id\":\"https:\/\/www.booklogic.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/\",\"url\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/\",\"name\":\"What is Google Hotel Ads? Hotel & Travel Technology and Software Company | BookLogic |\",\"isPartOf\":{\"@id\":\"https:\/\/www.booklogic.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg\",\"datePublished\":\"2022-10-26T13:00:14+00:00\",\"description\":\"Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company\u2019s other products and services\",\"breadcrumb\":{\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage\",\"url\":\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg\",\"contentUrl\":\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.booklogic.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Google Hotel Ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.booklogic.net\/#website\",\"url\":\"https:\/\/www.booklogic.net\/\",\"name\":\"Hotel & Travel Technology and Software Company | BookLogic\",\"description\":\"Hotel & Travel Technology and Software Company | BookLogic\",\"publisher\":{\"@id\":\"https:\/\/www.booklogic.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.booklogic.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.booklogic.net\/#organization\",\"name\":\"BookLogic\",\"url\":\"https:\/\/www.booklogic.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png\",\"contentUrl\":\"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png\",\"width\":1735,\"height\":452,\"caption\":\"BookLogic\"},\"image\":{\"@id\":\"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/booklogic\",\"https:\/\/x.com\/booklogics\",\"https:\/\/www.instagram.com\/booklogic\/\",\"https:\/\/www.linkedin.com\/company\/3082071\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb\",\"name\":\"BookLogic\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Google Hotel Ads? Hotel & Travel Technology and Software Company | BookLogic |","description":"Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company\u2019s other products and services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.booklogic.net\/hr\/sto-su-google-hotel-oglasi\/","og_locale":"hr_HR","og_type":"article","og_title":"What is Google Hotel Ads? Hotel & Travel Technology and Software Company | BookLogic |","og_description":"Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company\u2019s other products and services","og_url":"https:\/\/www.booklogic.net\/hr\/sto-su-google-hotel-oglasi\/","og_site_name":"Hotel & Travel Technology and Software Company | BookLogic","article_publisher":"https:\/\/www.facebook.com\/booklogic","article_published_time":"2022-10-26T13:00:14+00:00","og_image":[{"url":"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg","type":"","width":"","height":""}],"author":"BookLogic","twitter_card":"summary_large_image","twitter_creator":"@booklogics","twitter_site":"@booklogics","twitter_misc":{"Napisao\/la":"BookLogic","Procijenjeno vrijeme \u010ditanja":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#article","isPartOf":{"@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/"},"author":{"name":"BookLogic","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb"},"headline":"What is Google Hotel Ads?","datePublished":"2022-10-26T13:00:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/"},"wordCount":879,"publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"image":{"@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg","articleSection":["Blog"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/","url":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/","name":"What is Google Hotel Ads? Hotel & Travel Technology and Software Company | BookLogic |","isPartOf":{"@id":"https:\/\/www.booklogic.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg","datePublished":"2022-10-26T13:00:14+00:00","description":"Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company\u2019s other products and services","breadcrumb":{"@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#primaryimage","url":"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg","contentUrl":"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/10\/WhatsApp-Image-2022-10-25-at-5.30.21-PM.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.booklogic.net\/what-is-google-hotel-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.booklogic.net\/"},{"@type":"ListItem","position":2,"name":"What is Google Hotel Ads?"}]},{"@type":"WebSite","@id":"https:\/\/www.booklogic.net\/#website","url":"https:\/\/www.booklogic.net\/","name":"Hotel & Travel Technology and Software Company | BookLogic","description":"Hotel & Travel Technology and Software Company | BookLogic","publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.booklogic.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/www.booklogic.net\/#organization","name":"BookLogic","url":"https:\/\/www.booklogic.net\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","contentUrl":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","width":1735,"height":452,"caption":"BookLogic"},"image":{"@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/booklogic","https:\/\/x.com\/booklogics","https:\/\/www.instagram.com\/booklogic\/","https:\/\/www.linkedin.com\/company\/3082071"]},{"@type":"Person","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb","name":"BookLogic"}]}},"_links":{"self":[{"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/posts\/9418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/comments?post=9418"}],"version-history":[{"count":0,"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/posts\/9418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/media?parent=9418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/categories?post=9418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booklogic.net\/hr\/wp-json\/wp\/v2\/tags?post=9418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}