{"id":9414,"date":"2022-10-19T16:56:23","date_gmt":"2022-10-19T13:56:23","guid":{"rendered":"https:\/\/booklogic.net\/?p=9414"},"modified":"2022-10-19T16:56:23","modified_gmt":"2022-10-19T13:56:23","slug":"rate-parity","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/paritet-cijena\/","title":{"rendered":"Paritet stope"},"content":{"rendered":"

\"\"<\/p>\n

Paritet stope<\/strong><\/h1>\n

Paritet cijena za hotele podrazumijeva da svi distribucijski kanali prikazuju dosljedne cijene. Kada postoji paritet cijena, potencijalni gosti se ne zbunjuju razli\u010ditim cijenama na razli\u010ditim kanalima. Tako su skloniji odabrati va\u0161 hotel umjesto va\u0161ih konkurenata. Svi kanali uklju\u010duju, ali nisu ograni\u010deni na online i offline turisti\u010dke agencije.<\/p>\n

Dosljednost cijena soba kroz sve kanale mo\u017ee se posti\u0107i putem ugovora. Ovaj ugovor je posebno va\u017ean za hotele koji rade s online turisti\u010dkim agencijama jer osigurava da sve OTA-e primaju iste cijene i pakete hotela. Kao rezultat, nijedna OTA nikada ne\u0107e primiti tajnu ili posebnu ponudu od hotela; umjesto toga, sve OTA-e \u0107e biti tretirane jednako i dobiti iste cijene i pakete. Drugim rije\u010dima, uspostavlja uravnote\u017een odnos izme\u0111u hotela i online turisti\u010dkih agencija. Kada hotel \u017eeli provjeriti po\u0161tuje li OTA uvjete ugovora o paritetu cijena, hotel samo treba usporediti pakete i cijene navedene na OTA-ima s motorom za rezervacije na svojoj web stranici.<\/p>\n

Va\u017enost pariteta cijena<\/strong><\/h1>\n

Paritet cijena je klju\u010dan za izravne rezervacije hotela i, \u0161to je najva\u017enije, za kupca. Kada putnik tra\u017ei najbolje ponude i pakete online za svoj boravak i nai\u0111e na web stranicu va\u0161eg hotela te primijeti da je paket vrlo skup, automatski \u0107e tra\u017eiti OTA-e, gdje mo\u017ee prona\u0107i isti paket hotela po jeftinijoj cijeni. To \u0107e uzrokovati gubitak reputacije va\u0161eg hotela, kupaca i izravnih rezervacija.<\/p>\n

Osim toga, morat \u0107ete platiti online turisti\u010dkoj agenciji proviziju za ovu rezervaciju, \u0161to \u0107e rezultirati gubitkom profita i lojalnosti klijenata. Trebali biste razmi\u0161ljati o ovim pitanjima sveobuhvatno ako \u017eelite za\u0161tititi svoj hotel od tih gubitaka. Ako \u017eelite sura\u0111ivati s OTA-ima, paritet cijena trebao bi biti va\u0161 glavni prioritet.<\/p>\n

Postoje prvenstveno dvije vrste pariteta cijena:<\/strong><\/h1>\n
    \n
  1. \n

    \u0160iroki paritet cijena<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Kada postoji \u0161iroki paritet cijena, hotel ili smje\u0161tajni objekt pristaje ne smanjivati cijene soba koje OTA napla\u0107uje za njihovu imovinu. Op\u0107enito, svi distribucijski kanali su obuhva\u0107eni ovim ugovorom.<\/p>\n

      \n
    1. \n

      Uski paritet cijena<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Hoteli mogu ponuditi ni\u017ee cijene od drugih OTA-a pod uskim odredbama o paritetu cijena, ali samo privatno putem svojih vlastitih web stranica. Kori\u0161tenjem ovog tipa pariteta cijena, hoteli su u mogu\u0107nosti pru\u017eiti smanjene izravne cijene putem offline ili neizravnih kanala uklju\u010duju\u0107i e-po\u0161tu, telefonske rezervacije i programe lojalnosti kupaca.<\/p>\n

      Kako u\u010dinkovito upravljati paritetom cijena<\/strong><\/h1>\n

      Kada koristite paritet cijena za svoj hotel, mogli biste do\u017eivjeti zbunjenost i pote\u0161ko\u0107e u upravljanju njime. Mo\u017eda nemate dovoljnu marketin\u0161ku strategiju ili prora\u010dun za privla\u010denje vi\u0161e izravnih rezervacija, a va\u0161 partnerski OTA mo\u017ee promovirati svoje pakete u\u010dinkovitije od vas, \u0161to bi rezultiralo gubitkom izravnih rezervacija i prisililo vas na pla\u0107anje provizije OTA-ima. Stoga, evo nekoliko strategija koje mo\u017eete koristiti za paritet cijena u svoju korist.<\/p>\n

      Pobolj\u0161ajte svoje ponude rezervacija<\/strong><\/h1>\n

      Mo\u017eete lako pobolj\u0161ati svoju ponudu uklju\u010divanjem dodataka poput besplatnog Wi-Fi-a i besplatnog parkiranja. Nadalje, mo\u017eete tako\u0111er pru\u017eiti besplatan pristup javnom prijevozu kako bi izravna rezervacija bila korisnija za va\u0161e goste. Osim toga, mo\u017eete ponuditi fleksibilne uvjete otkazivanja. To \u0107e vam omogu\u0107iti da ostanete konkurentniji me\u0111u svim prodajnim kanalima. Pomo\u0107i \u0107e vam pove\u0107ati va\u0161e izravne rezervacije iako je OTA napravio popust na cijene soba va\u0161eg hotela unato\u010d ugovoru, ako je primjenjivo. Dodatci koje pru\u017eate na va\u0161em sustavu za rezervaciju nadma\u0161it \u0107e u\u0161tede koje bi va\u0161 gost ostvario ako bi rezervirao putem OTA-a.<\/p>\n

      Koristite upravitelja kanala<\/strong><\/a><\/h1>\n

      Kada imate upravitelja kanala, mo\u017eete brzo modificirati svoje trenutne cijene i dostupnost kroz cijelu svoju distribucijsku mre\u017eu. Svaki kanal \u0107e uvijek prikazivati najnovije informacije zahvaljuju\u0107i upravitelju kanala. Na primjer, BookLogicov MaxiChannel Manager poma\u017ee vam pratiti i a\u017eurirati sve cijene soba i dostupnost na vi\u0161e od 350 kanala istovremeno putem jednog su\u010delja. Tako mo\u017eete lako provjeriti prikazuju li svi prodajni kanali, uklju\u010duju\u0107i va\u0161 sustav za rezervaciju, dosljedne cijene putem BookLogic-a.<\/p>\n

      Iskoristite metap pretra\u017eiva\u010de<\/strong><\/a><\/h1>\n

      U dana\u0161njem svijetu, metap pretra\u017eiva\u010di su vrlo popularni. Mnogi gosti preferiraju metap pretra\u017eiva\u010de kako bi odabrali kanal s kojeg \u017eele rezervirati, osim \u0161to pregledavaju i uspore\u0111uju hotele. Ljudi obi\u010dno rezerviraju izravno jer vjeruju da je to pouzdanije. Lokalni hoteli mogu se usporediti s lancima ili ve\u0107im hotelima koriste\u0107i metap pretra\u017eiva\u010de. Postoje modeli cijena metap pretra\u017eiva\u010da poput modela instant rezervacije temeljenog na proviziji koji rezultiraju ni\u017eim razinama provizije od OTA-a. Kori\u0161tenjem svojih modela cijena u\u010dinkovito, metap pretra\u017eiva\u010di mogu postati profitabilniji od OTA-a. Zato prikazivanje dostupnosti u stvarnom vremenu, cijena i usluga na metap pretra\u017eiva\u010dima mo\u017ee drasti\u010dno smanjiti tr\u017ei\u0161ni udio OTA-a. Kao rezultat toga, profit va\u0161eg hotela \u0107e biti maksimiziran, budu\u0107i da su tro\u0161kovi kori\u0161tenja metap pretra\u017eiva\u010da ni\u017ei od tro\u0161kova kori\u0161tenja OTA-a kada se upravljanje provodi pametno. Mo\u017eete lako koristiti metap pretra\u017eiva\u010de za svoju nekretninu putem BookLogicovih integracija metap pretra\u017eiva\u010da.<\/p>","protected":false},"excerpt":{"rendered":"

      Rate Parity Rate parity for hotels implies that all distribution channels show consistent rates. When there is rate parity, potential guests do not get confused with various prices on different channels. Thus, they are more likely to choose your hotel over your competitors. All channels include but are not limited to online and offline travel […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9414","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nRate Parity | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Rate parity is crucial for direct hotel bookings and, most importantly, for the customer. When a traveler is looking for the best deals and packages online for their stay and comes across your hotel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/hr\/paritet-cijena\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rate Parity | Hotel & Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Rate parity is crucial for direct hotel bookings and, most importantly, for the customer. 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