{"id":9350,"date":"2022-07-05T15:53:35","date_gmt":"2022-07-05T12:53:35","guid":{"rendered":"https:\/\/booklogic.net\/?p=9350"},"modified":"2022-07-05T15:53:35","modified_gmt":"2022-07-05T12:53:35","slug":"hotel-distribution-system","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/sustav-distribucije-hotela\/","title":{"rendered":"Hotelski distribucijski sustav"},"content":{"rendered":"

\"\"<\/a><\/p>\n

 <\/p>\n

Hotelski distribucijski sustav<\/strong><\/a><\/h1>\n

U\u010dinkovita strategija distribucije hotela klju\u010dna je za va\u0161 uspjeh kao hotela jer se godi\u0161nje online rezervira 148,3 milijuna putovanja. Prihodi va\u0161eg hotela \u0107e rasti kao rezultat distribucije jer ona dovodi do vi\u0161e posjetitelja i rezervacija. Mo\u017eete ogla\u0161avati na stranicama online turisti\u010dkih agencija (OTA), primati izravne rezervacije putem va\u0161e web stranice ili telefona, te koristiti razne dodatne kanale za \u0161irenje va\u0161eg poslovanja. BookLogicov sustav distribucije hotela<\/a> poznat je po pru\u017eanju odli\u010dnih rezultata svojim korisnicima. Tehnologija je dokazano sposobna isporu\u010diti 200 milijuna soba po no\u0107i, tijekom cijele godine.<\/p>\n

 <\/p>\n

Kako izgraditi dobru strategiju kanala distribucije hotela<\/strong><\/h2>\n

Strategija distribucije za va\u0161 hotel je strategija za u\u010dinkovitu prodaju soba kroz niz kanala. Va\u0161a cijena, ciljno tr\u017ei\u0161te, lokacija, dostupni marketin\u0161ki resursi i drugi faktori bit \u0107e uzeti u obzir u najboljem planu za vas.<\/p>\n

Trebali biste uzeti u obzir nekoliko va\u017enih faktora prilikom razvijanja najboljeg plana za va\u0161 hotel:<\/h3>\n

 <\/p>\n

Utvrdite ciljeve va\u0161e tvrtke<\/strong>
\nVe\u0107ina metoda distribucije hotela ima za cilj privu\u0107i vi\u0161e va\u0161ih ciljanih klijenata, \u0161to \u0107e dovesti do vi\u0161e rezervacija. Postignite uskla\u0111enost izme\u0111u va\u0161e strategije distribucije, prodajnih ciljeva i ciljanih metrika.<\/p>\n

Identificirajte tko je va\u0161e ciljno tr\u017ei\u0161te
\n<\/strong>Identifikacija va\u0161eg ciljanog gosta jedan je od klju\u010dnih sastojaka razvoja strategije distribucije. Poznavanje va\u0161eg ciljanog kupca pomo\u0107i \u0107e vam odabrati najprofitabilniju strategiju distribucije jer va\u0161i idealni kupci \u010desto rezerviraju na kanalima koji su u skladu s njihovim radnim stilom.<\/p>\n

Utvrdite vrlo specifi\u010dne poslovne ciljeve<\/strong>
\nIdentificiranjem ovih poslovnih ciljeva mo\u017eete odabrati distribuciju kako biste postigli te ciljeve, a kada se izvr\u0161i, mo\u017eete bolje pratiti svoj uspjeh s tim specifi\u010dnim kanalima.<\/p>\n

Postavite konkurentne cijene<\/strong>
\nKako biste postigli svoje ciljeve, trebat \u0107e vam plan cijena. Pratite tr\u017ei\u0161te kako biste osigurali da su va\u0161e cijene razmjerne, i donesite odluku na temelju o\u010dekivane popunjenosti. OTA-i i upravitelji kanala \u010desto \u0107e vam pru\u017eiti rje\u0161enja za upravljanje prihodima kako bi optimizirali cijene na temelju najnovijih trendova potra\u017enje.<\/p>\n

Iskoristite tehnologiju u svoju korist<\/strong>
\nPrava tehnologija klju\u010dna je komponenta va\u0161eg plana jer \u0107e vam omogu\u0107iti povezivanje s razli\u010ditim kanalima i kori\u0161tenje tr\u017ei\u0161nih saznanja za prilagodbu va\u0161ih cijena kako biste pove\u0107ali rezervacije. Pobrinite se da potro\u0161ite svoj novac na odgovaraju\u0107e proizvode koje nudi BookLogicov sustav distribucije hotela<\/a> koji ima sna\u017ean API su\u010delje.<\/p>\n

 <\/p>\n

 <\/p>\n

Popularne vrste kanala distribucije hotela:\u00a0<\/strong><\/h2>\n

Online rezervacije izravno
\n<\/strong>Ako je va\u0161 hotel tipi\u010dan za ve\u0107inu, izravne rezervacije najvjerojatnije se vr\u0161e ve\u0107inom putem va\u0161e web stranice. Izravne rezervacije \u010desto su profitabilnije, vjerojatnije dovode do povratnih gostiju i bolje su prilago\u0111ene za dodatnu prodaju. Zbog toga ve\u0107ina hotela smatra svoju web stranicu svojim primarnim distribucijskim kanalom prilikom razvijanja svog distribucijskog plana. BookLogicov distribucijski sustav bit \u0107e integriran s va\u0161om web stranicom za online rezervacije koje mo\u017eete lako upravljati izravnim online rezervacijama va\u0161e web stranice.<\/p>\n

 <\/p>\n

Online putni\u010dkim agencijama (OTA)
\n<\/strong>Nema izbjegavanja \u010dinjenice da su online putni\u010dki agenti uobi\u010dajen i neophodan korak u procesu rezervacije hotela. Izuzetno popularne web stranice poput Expedije, Booking.com-a i eDreams-a odli\u010dan su na\u010din za povezivanje s posjetiteljima koje mo\u017eda ne biste ina\u010de sreli. Sve platforme za rezervacije integrirane su s BookLogicovim sustavom distribucije hotela,<\/a> tako da jednostavno trebate a\u017eurirati dostupnost i cijene svojih hotelskih soba na Booklogicovom CRS sustavu. Na online rezervacijskim stranicama, sve cijene \u0107e biti prilago\u0111ene.<\/p>\n

 <\/p>\n

GDS\/IDS
\n<\/strong>Globalni distribucijski sustav (GDS) i Internet distribucijski sustav (IDS)<\/a> koriste se za maksimiziranje izlo\u017eenosti svojih sadr\u017eaja na \u0161irokom rasponu mre\u017ea na internetu. Drugim rije\u010dima, to korisniku daje tonu ciljanih vidljivosti, \u0161to rezultira tonom rezervacija i konverzija.<\/p>\n

Steknite rezervacije iz cijelog svijeta prelaze\u0107i granice. Iskusite prednosti integracije svoje hotelske marke s BookLogicovim neusporedivim sustavima distribucije hotela. Va\u0161 hotel \u0107e se odmah povezati s poznatim globalnim distribucijskim sustavima Galileo, Amadeus, Worldspan i Sabre, kao i drugim poznatim GDS-ima za hotele. Va\u0161 hotel mo\u017ee povezati s vi\u0161e od 650.000 putni\u010dkih agencija koriste\u0107i ove GDS-ove najvi\u0161e vrijednosti. Va\u0161a marka \u0107e zasigurno biti vi\u0111ena od strane milijuna putnika \u0161irom svijeta ako koristite BookLogicov sustav distribucije hotela<\/a><\/p>\n

 <\/p>\n

Gateway sljede\u0107e generacije od BookLogic-a pru\u017ea glatku dvosmjernu povezanost s Internet distribucijskim sustavom i GDS globalnim distribucijskim sustavom.<\/a>\u00a0<\/strong><\/h2>\n
Prednosti su sljede\u0107e:<\/pre>\n
    \n
  • Uz na\u0161u neprekidnu, 24-satnu dvosmjernu povezanost izme\u0111u BookLogicovog CRS-a i distribucijskih sustava, mo\u017eete ure\u0111ivati ili a\u017eurirati informacije o svom hotelu.<\/strong><\/li>\n
  • Redovitim a\u017euriranjem portfelja va\u0161eg hotela za putni\u010dke agencije mo\u017eete pove\u0107ati njegovu vjerodostojnost.<\/strong><\/li>\n
  • Mo\u017eete odmah unijeti promjene zahvaljuju\u0107i besprijekornoj dvosmjernoj povezanosti BookLogic-a. Kroz su\u010delje jednog CRS-a, tako\u0111er mo\u017eete lako pratiti i upravljati dostupno\u0161\u0107u i cijenama svojih soba na svim trenutnim prodajnim kanalima.<\/strong><\/li>\n
  • Mo\u017eete se lako povezati s nekim od najve\u0107ih prodajnih kanala, uklju\u010duju\u0107i Amadeus, Galileo, Sabre, Wordspan i ODDR Internet distribucijski sustav (IDS)<\/strong><\/li>\n
  • Potpuna podr\u0161ka za konzorcije i RFP programe:<\/strong><\/li>\n
  • \u00a0posebni trgova\u010dki paketi, uklju\u010duju\u0107i programe paketa letova s Orbitz.com, Travelocity.com, Hotwire.com, Ehotel.com i razli\u010ditim lokacijama \u0161irom svijeta.<\/strong><\/li>\n
  • BookLogic ima za cilj pru\u017eiti rje\u0161enja za upravljanje hotelima po razumnim cijenama.\u00a0<\/strong><\/li>\n
  • Na\u0161 brzi marketing i brza prodaja soba sustav distribucije hotela promovira i prodaje visoko kvalitetne usluge va\u0161eg hotela.<\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"
      Hotel Distribution System An efficient hotel distribution strategy is essential to your success as a hotel because 148.3 million travel bookings are made online annually. Your hotel’s revenue will increase as a result of distribution because more visitors and reservations result from it. 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