{"id":7716,"date":"2019-03-02T13:23:30","date_gmt":"2019-03-02T13:23:30","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7716"},"modified":"2019-03-02T13:23:30","modified_gmt":"2019-03-02T13:23:30","slug":"booklogic-adds-google-hotel-ads-to-direct-sale-programme-to-drive-more-bookings-for-hotels","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/booklogic-dodaje-google-hotel-oglase-u-program-direktne-prodaje-za-povecanje-rezervacija-za-hotele\/","title":{"rendered":"Google Hotel Ads Program direktne prodaje"},"content":{"rendered":"<p>24. sije\u010dnja 2017.: BookLogic je integrirao Google Hotel Ads Platformu u svoj program upravljanja distribucijom kanala i marketingom kako bi pove\u0107ao izravnu prodaju za svoje hotelske klijente.<\/p>\n<p>Rastu\u0107a tvrtka za upravljanje distribucijom i marketingom hotela fokusira se na razvoj tehnologija izravne prodaje i povezanosti kako bi hotelima omogu\u0107ila ve\u0107u kontrolu nad distribucijom i cijenama. Google Hotel Ads omogu\u0107uju gostima da rezerviraju izravno na web stranici hotela, omogu\u0107uju\u0107i hotelu da zadr\u017ei odnos od trenutka pretra\u017eivanja.<\/p>\n<p>Kada putnici pretra\u017euju hotele na Googleu, Google Hotel Ads se pojavljuju na google.com, Google Maps i na svim ure\u0111ajima, povezuju\u0107i putnike s web stranicom hotela kako bi mogli izravno rezervirati s hotelom. Hoteli pla\u0107aju samo kada oglas dovede do klika na stranicu za rezervaciju hotela.<\/p>\n<p>BookLogic razvija svoju uslugu i ponudu kako bi hotelima omogu\u0107io ve\u0107u kontrolu i fokus na kona\u010dni rezultat. Google Hotel Ads nudi mogu\u0107nost hotelima da postave fleksibilne cijene i tako\u0111er posebne cijene dostupne samo odre\u0111enoj grupi, na primjer, osobama koje su prijavljene na svoj Google ra\u010dun ili na mobilnom ure\u0111aju.<\/p>\n<p>\u201cPotro\u0161a\u010di idu na Google kako bi zapo\u010deli svoje istra\u017eivanje odmora i putovanja, i ovo je optimalno vrijeme za hotele da privuku pa\u017enju potencijalnih gostiju,\u201d rekao je Oral Yigitkus, izvr\u0161ni direktor BookLogic-a. \u201cPobolj\u0161anjem vidljivosti vlastite web stranice, hoteli su bolje pozicionirani za hvatanje rezervacija dok tako\u0111er razvijaju baze podataka kupaca za budu\u0107e rezervacije. Integriramo ove tehnologije u na\u0161e postoje\u0107e sustave kako bismo olak\u0161ali hotelima upravljanje OTA-ima, metapretra\u017eiva\u010dima, kao i marketin\u0161kim programima za kontrolu bud\u017eeta, postavljanje cijena i distribuciju. Uzbudljivo je vrijeme za menad\u017eere prihoda.\u201d<\/p>\n<p>\u201cUzbu\u0111eni smo \u0161to radimo s BookLogic-om na integraciji Google Hotel Ads, olak\u0161avaju\u0107i svim hotelijerima \u2013 uklju\u010duju\u0107i male i srednje lance i neovisne hotele u Turskoj i na Bliskom Istoku \u2013 da se izravno pove\u017eu s putnicima na Google pretra\u017eivanju i Google Maps,\u201d rekao je Sher Khan, poslovni lider za Google Travel Vertical Search, EMEA.<br \/>\nHoteli koji su pretpla\u0107eni na BookLogicovu tehnologiju i usluge imat \u0107e koristi od potpune integracije s CRS booking engine-ima. Klijenti BookLogic-a jednostavno trebaju zatra\u017eiti dodavanje kanala u svoje postoje\u0107e prodajne kanale i prijaviti se za Google Hotel Ads program.<\/p>\n<p>O BookLogic-u:<br \/>\nBookLogic je nagra\u0111ivani prilagodljivi pru\u017eatelj softverskih rje\u0161enja i marketin\u0161kih usluga za hotele i online rezervacijske sustave za industriju putovanja. Nezavisno vlasni\u0161tvo, tvrtka je osnovana 2004. godine, pokrenuv\u0161i pune operacije 2009. godine, sa sjedi\u0161tem u Njema\u010dkoj i uredima u Turskoj i Dubaiju. Godine 2015. BookLogic je osvojio World Travel Award za vode\u0107u inovaciju u tehnologiji putovanja i nominiran je za vode\u0107e pru\u017eatelje rje\u0161enja za rezervaciju hotela u Europi i svijetu. BookLogic trenutno opslu\u017euje vi\u0161e od 1.500 hotelskih objekata uz podr\u0161ku od preko 30 \u010dlanova osoblja.<\/p>","protected":false},"excerpt":{"rendered":"<p>24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers. The growing hotel distribution and marketing management company is focusing on developing direct sale technologies and connectivity to provide hotels with greater control over distribution and pricing. Google [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7716","post","type-post","status-publish","format-standard","hentry","category-booklogic"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Hotel Ads Direct Sale Programme | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/hr\/booklogic-dodaje-google-hotel-oglase-u-program-direktne-prodaje-za-povecanje-rezervacija-za-hotele\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hotel Ads Direct Sale Programme | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"24 January, 2017: BookLogic has integrated the Google Hotel Ads Platform to its channel distribution and marketing programme manager to increase direct sales for its hotel customers. 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