{"id":7711,"date":"2019-03-02T13:17:45","date_gmt":"2019-03-02T13:17:45","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7711"},"modified":"2019-03-02T13:17:45","modified_gmt":"2019-03-02T13:17:45","slug":"venezia-palace-increases-online-direct-sales-18-percent","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/venezia-palace-povecava-online-direktnu-prodaju-18-posto\/","title":{"rendered":"Venezia Palace pove\u0107ava izravnu prodaju na 18%"},"content":{"rendered":"<p>Online rezervacije cvjetaju za odmarali\u0161te Venezia Palace, vi\u0161e nego udvostru\u010duju\u0107i svoje nagrade iz digitalnih kanala usred te\u0161kih ekonomskih tr\u017ei\u0161ta i depresije turizma u Turskoj.<\/p>\n<p>01. studenog 2016.: Venezia Palace je preoblikovao svoju prodajnu strategiju fokusiraju\u0107i se na svoju mre\u017eu online izravnih i multikanalnih rezervacija. \u010cak i s jo\u0161 tri mjeseca do kraja 2016. i dok se hotel priprema zatvoriti svoja vrata na ljetnoj sezoni, ostvario je pove\u0107anje od 18% u online izravnoj prodaji.<\/p>\n<p>Izravna prodaja 2015 2016 (sij \u2013 kol: 8 mj.) Razlika<br \/>\nRezervacije 157 185 28 (17,8%)<\/p>\n<p>Unutar prvih 8 mjeseci 2016. popularno odmarali\u0161te uspjelo je pobolj\u0161ati svoju popunjenost putem kanala tre\u0107ih strana s izravnim vezama preko ChannelPass-a od BookLogic-a, ostvariv\u0161i pove\u0107anje od 68% u rezervacijama.<\/p>\n<p>Online prodaja (izv. izravno) 2015 2016 (sij \u2013 kol: 8 mj.) Razlika<br \/>\nRezervacije 307 516 209 (68%)<\/p>\n<p>Rast od dvije tre\u0107ine u odnosu na 2015. godinu, s jo\u0161 vremena do kraja sezone, dokazuje da je online tr\u017ei\u0161te jo\u0161 uvijek u svom za\u010detku, dok globalna tr\u017ei\u0161ta razvijaju inteligentnu tehnologiju za trenutnu razmjenu podataka o rezervacijama preko vi\u0161e kanala, pru\u017eaju\u0107i dostupne zalihe u stvarnom vremenu i sofisticirane obrasce cijena. To je odraz uspjeha iz 2015. godine kada je ra\u010dun prvi put preba\u010den pod upravljanje BookLogic-a, pove\u0107avaju\u0107i izravne prihode od prodaje za 260% i razvijaju\u0107i online prodaju 2,5 puta njezine vrijednosti iz 2014.<\/p>\n<p>Rast online rezervacija i rezervacija za Venezia Palace donio je ve\u0107u sigurnost za razvoj ovog kanala kao vode\u0107eg. Pove\u0107anje od 51% u ukupnim online rezervacijama pokazuje daljnji potencijal dostupan ovom hotelskom odmarali\u0161tu i turskom tr\u017ei\u0161tu.<\/p>\n<p>Online izravno vs neizravno 2015 2016 Razlika<br \/>\nDirektno 157 185 28 (17,8%)<br \/>\nIndirektno 307 516 209 (68%)<br \/>\nUkupno 464 701 240 (51%)<\/p>\n<p>Rast prihoda oja\u010dao je odluku o preusmjeravanju fokusa na online prodaju, omogu\u0107uju\u0107i hotelu da bude neovisniji, oslanjaju\u0107i se ni na jedan kanal ni na jedno tr\u017ei\u0161te. Venezian Palace sada ima pristup europskim i ruskim direktnim tr\u017ei\u0161tima, dok tako\u0111er uspijeva dose\u0107i svoje doma\u0107e tr\u017ei\u0161te putem rezervacija putem pametnih telefona, optimiziraju\u0107i direktni kanal rezervacija putem BookLogicove Smart Booking Engine i vi\u0161e kanala putem svog ChannelPass upravitelja kanala.<\/p>\n<p>To je dokazano rastom prihoda iz online kanala za vi\u0161e od 370%. BookLogic je krenuo u akciju po\u010detkom travnja 2015. implementacijom sustava za rezervacije i upravitelja kanala. Do kraja pro\u0161le godine prihod od online prodajne mre\u017ee sko\u010dio je dobro preko 100% i u posljednjih nekoliko mjeseci nastavio je s rastom.<\/p>\n<p>\u201cIako su tr\u017ei\u0161ta te\u0161ka, pokazujemo da postoji posao vani i da \u0107emo ga ostvariti za vas. Tradicionalni kanali ne mogu dosljedno isporu\u010divati, mre\u017ea usporava kao rezultat odgovaranja na politi\u010dke i ekonomske probleme na tr\u017ei\u0161tu, dok su online kanali fleksibilniji i prilagodljiviji i mogu privu\u0107i nove kupce kroz \u0161iru prodajnu mre\u017eu.\u201d rekao je Oral Yigitkus, CEO, BookLogic.<\/p>\n<p>\u201cBroj rezervacija i rezervacija iz online prodaje brzo raste, BookLogic se pokazuje kao savr\u0161en alat i partner. Prvi cilj koji smo imali bio je stvoriti rezervacije s na\u0161e vlastite web stranice. Ostali OTAs rade puno marketinga u na\u0161e ime i sada donose vi\u0161e uspjeha u rezervacijama za nas, ali trebamo stvoriti vi\u0161e direktnih prodaja.\u201d rekao je g. Baris, pomo\u0107nik menad\u017eera prodaje i marketinga, Venezian Palace.<br \/>\nZa detalje o tome kako je g. Baris pristupio svojoj prodajnoj strategiji za Venezian Palace, molimo pogledajte cjelovitu studiju slu\u010daja: http:\/\/www.booklogic.net\/case-studies\/venezian-palace-case-study<\/p>\n<p>O BookLogic-u:<br \/>\nBookLogic je nagra\u0111ivani prilagodljivi pru\u017eatelj softverskih rje\u0161enja i marketin\u0161kih usluga za hotele i online rezervacijske sustave za industriju putovanja. Nezavisno vlasni\u0161tvo, tvrtka je osnovana 2004. godine, pokrenuv\u0161i pune operacije 2009. godine, sa sjedi\u0161tem u Njema\u010dkoj i uredima u Turskoj i Dubaiju. Godine 2015. BookLogic je osvojio World Travel Award za vode\u0107u inovaciju u tehnologiji putovanja i nominiran je za vode\u0107e pru\u017eatelje rje\u0161enja za rezervaciju hotela u Europi i svijetu. BookLogic trenutno opslu\u017euje vi\u0161e od 1.500 hotelskih objekata uz podr\u0161ku od preko 30 \u010dlanova osoblja.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online bookings thrive for holiday resort Venezia Palace more than doubling its rewards from digital channels amid difficult economic markets and tourism depression in Turkey. 01 November, 2016: Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three months to go before the end of [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7711","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Venezia Palace Increases Direct Sales to 18% | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/hr\/venezia-palace-povecava-online-direktnu-prodaju-18-posto\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venezia Palace Increases Direct Sales to 18% | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Online bookings thrive for holiday resort Venezia Palace more than doubling its rewards from digital channels amid difficult economic markets and tourism depression in Turkey. 01 November, 2016: Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. 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