{"id":7691,"date":"2019-03-02T12:53:57","date_gmt":"2019-03-02T12:53:57","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7691"},"modified":"2019-03-02T12:53:57","modified_gmt":"2019-03-02T12:53:57","slug":"booklogic-publishes-results-on-turkish-hotel-market-2015","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/booklogic-objavljuje-rezultate-o-turskom-trzistu-hotela-2015\/","title":{"rendered":"BookLogic objavljuje rezultate na turskom hotelskom tr\u017ei\u0161tu 2015"},"content":{"rendered":"<ul>\n<li>Turske rezervacije putovanja smanjuju se za 50% u 2015.<\/li>\n<li>Usred zatvaranja hotela \u0161irom Turske 2016. godine, BookLogic pregledava performanse direktne prodaje u odnosu na cijene i popunjenost te neposredne prilike za poslovanje da ostane na povr\u0161ini.<\/li>\n<li>BookLogic bilje\u017ei porast ADR-a od 7% i pove\u0107anje broja no\u0107enja od 18% \u2022 BookLogic objavljuje najbolje prodajne kanale i identificira najja\u010de kanale direktne potro\u0161nje.<\/li>\n<li>BookLogic identificira klju\u010dne rije\u010di koje i dalje donose promet i direktne prodaje.<br \/>\nPonedjeljak, 25. travnja 2016.: BookLogic bilje\u017ei rast od sedam posto u prosje\u010dnoj dnevnoj cijeni (ADR) i pove\u0107anje od 17.88% no\u0107enja u Turskoj nakon turbulentne godine za putni\u010dku industriju regije.<\/li>\n<\/ul>\n<p>BookLogic je pregledao performanse svog poslovanja s rezervacijama hotela u Turskoj za 2015. tijekom godine politi\u010dke i financijske krize koja je smanjila rezervacije putovanja za 50%. Pru\u017eatelj softverskih rje\u0161enja za hotele i marketin\u0161kih usluga nastavio je rasti optimiziraju\u0107i cijelu mre\u017eu kanala prodaje upravljanja prihodima.<br \/>\nPregledavaju\u0107i odabir od 20* hotela odabranih nasumi\u010dno, podaci su pokazali da je paritet cijena dobro funkcionirao na turskom tr\u017ei\u0161tu, a ADR se pove\u0107ao s 2014: \u20ac116.88 na ADR 2015: \u20ac125.05.<\/p>\n<p>Specijalist za prihode i marketing identificirao je promjenu u najboljim prodajnim kanalima izme\u0111u 2014. i 2015. godine jer su Booking.com i Expedia zauzeli prvo i drugo mjesto, HRS se zna\u010dajno smanjuje dok se fokusira na promjenu poslovnog modela daleko od djelovanja kao prodajni agent, Agoda poslovanje opada, a HotelBeds pove\u0107ava svoj udio za 20 \u2013 30%.<\/p>\n<p>Tim BookLogic koji poma\u017ee vi\u0161e od 1.500 hotela s njihovom tehnologijom i uslugama prihoda fokusirao se na optimizaciju klju\u010dnih rije\u010di za poticanje direktnih rezervacija. Objavljuju\u0107i da je najuspje\u0161nija formula za stvaranje baza podataka klju\u010dnih rije\u010di:<br \/>\nGrad + Hotel + lokacija + tip hotela<br \/>\nS sljede\u0107im klju\u010dnim rije\u010dima najizazovnijih setova:<\/p>\n<ul>\n<li>hoteli na aerodromu istanbul<\/li>\n<li>hoteli istanbul stari grad<\/li>\n<li>hoteli antalya 7 zvjezdica<\/li>\n<li>kapadokijski \u0161piljski hotel<\/li>\n<\/ul>\n<p>BookLogic je iskoristio online digitalne marketin\u0161ke kanale za pobolj\u0161anje vidljivosti svojih klijenata i poticanje direktnog poslovanja oko njihovih vlastitih brendova. Na temelju najva\u017enijih klju\u010dnih rije\u010di gotovo svi klijenti BookLogic-a nalaze se izme\u0111u prvih i petih stranica rezultata pretra\u017eivanja Google-a. Tim za optimizaciju marketinga BookLogic-a stvorio je online marketin\u0161ku formulu u svom Maratonu optimizacije, koja u tri mjeseca rezultira promjenom stope povrata ulaganja (ROI) izme\u0111u 1:20 i 1:50.<\/p>\n<p>Op\u0107e putni\u010dko tr\u017ei\u0161te u Turskoj do\u017eivljava zna\u010dajan pad poslovanja od ruskih turisti\u010dkih operatera i odmori\u0161tara, \u0161to predstavlja jednog od svakih troje posjetitelja.<br \/>\n\u201cBila je to turbulentna godina za tursko tr\u017ei\u0161te i zna\u010dajan pad poslovanja s ruskog tr\u017ei\u0161ta te\u0161ko je pogodio putni\u010dku industriju,\u201d rekao je Oral Yigitkus, izvr\u0161ni direktor BookLogic-a. \u201cHoteli moraju brzo promijeniti taktiku i prebaciti svoje poslovanje koriste\u0107i fleksibilnije online i distribucijske marketin\u0161ke kanale. U nestabilnim i dinami\u010dnim tr\u017ei\u0161tima hoteli trebaju brzo reagirati, \u0161to mnogi njihovi tradicionalni dobavlja\u010di, turisti\u010dki operateri, ne mogu posti\u0107i. Vi\u0161e putnika zaobilazi turisti\u010dke operatere i rezervira i planira vlastite odmore.\u201d<\/p>\n<p>Najbolji prodajni kanali:<\/p>\n<ul>\n<li>Booking.com<\/li>\n<li>Expedia<\/li>\n<li>Agoda<\/li>\n<li>Hotelbeds<\/li>\n<li>HRS<\/li>\n<li>GTA<\/li>\n<\/ul>\n<p>Najbolji izravni kanali<\/p>\n<ul>\n<li>google \/ organski<\/li>\n<li>yandex \/ organski<\/li>\n<li>yahoo \/ organski<\/li>\n<li>izravno \/ nijedan<\/li>\n<li>bing \/ organski<\/li>\n<li>google \/ cpc<\/li>\n<li>facebook \/ preporuka<\/li>\n<li>tripadvisor \/ preporuka<\/li>\n<li>tophotels \/ preporuka<\/li>\n<li>ask \/ organski<\/li>\n<\/ul>\n<p>Najbolje klju\u010dne rije\u010di za izravne rezervacije<\/p>\n<ul>\n<li>hoteli na aerodromu istanbul<\/li>\n<li>hoteli istanbul stari grad<\/li>\n<li>hoteli antalya 7 zvjezdica<\/li>\n<li>kapadokijski \u0161piljski hotel<\/li>\n<\/ul>\n<p>*Izvor podataka:<\/p>\n<p>Tr\u017ei\u0161te: Turska<br \/>\nPodaci: 20 nasumi\u010dno odabranih hotela \u2013 klijenti BookLogic<br \/>\nHoteli: butik, 4 i 5 zvjezdica ili sli\u010dna veli\u010dina sobe<br \/>\nGradovi: Istanbul, Antalya, Cesme, Bodrum, Fethiye<\/p>","protected":false},"excerpt":{"rendered":"<p>Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/hr\/booklogic-objavljuje-rezultate-o-turskom-trzistu-hotela-2015\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. 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