{"id":5722,"date":"2018-08-06T12:41:28","date_gmt":"2018-08-06T12:41:28","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5722"},"modified":"2018-08-06T12:41:28","modified_gmt":"2018-08-06T12:41:28","slug":"juggling-travel-market-baskets","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/zongliranje-putovanje-trziste-kosare\/","title":{"rendered":"\u017dongliranje ko\u0161aricama na putni\u010dkom tr\u017ei\u0161tu"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5723\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/turkey-hotel-recep.jpg\" alt=\"\" width=\"1685\" height=\"1123\" \/><\/p>\n<p>Nakon traumati\u010dne godine u Turskoj, zanimljivo je vidjeti koliko je lako izgubiti tr\u017ei\u0161ni udio, pratiti pad rezervacija i pad prihoda \u2013 sve zbog prekomjerne ovisnosti o samo nekoliko izvora poslovanja.<\/p>\n<div>\n<p>Pad ruskog rublja zajedno s politi\u010dkim napetostima, padom na europskim tr\u017ei\u0161tima i pove\u0107anim teroristi\u010dkim upozorenjima uz politi\u010dke pokrete u zemlji ozbiljno su pogodili industriju putovanja, sektor koji zna\u010dajno doprinosi godi\u0161njem BDP-u.<\/p>\n<p>Pri bli\u017eem pregledu, dok radimo s vi\u0161e hotela i odmarali\u0161ta koja \u017eele hvaliti svoje rezervacije i odr\u017eati razinu prihoda na tr\u017ei\u0161tu koje se ne mo\u017ee predvidjeti, vidimo istu ponovljenu situaciju. Tr\u017ei\u0161te se previ\u0161e oslanja na tradicionalne i postoje\u0107e poslovne odnose bez poduzimanja koraka za razvoj novih poslovnih partnera ili pro\u0161irenje svog tr\u017ei\u0161nog dosega.<\/p>\n<p><strong>PRO\u010cITAJTE:<\/strong>\u00a0Izvje\u0161taj o tr\u017ei\u0161tu putovanja hotela u Turskoj 2016<\/p>\n<h3>Sve se svodi na \u0161irenje rizika \u2013 i odr\u017eavanje poslovanja.<\/h3>\n<p>Nekoliko kanala vi\u0161e nije dovoljno kada se poslovanje ne mo\u017ee predvidjeti ili prognozirati, i kada postoje\u0107e partnerstvo presu\u0161i. Hotel si ne mo\u017ee priu\u0161titi da bude \u017ertva nesre\u0107e drugih poslovanja, posebno u klimi koja je trenutno tako nepredvidiva kao \u0161to je turska \u2013 a to vrijedi i za mnoga druga podru\u010dja u svijetu; svakako uklju\u010duju\u0107i Maroko, \u0160panjolsku, Gr\u010dku, Italiju.<\/p>\n<p>Otkrili smo da su putni\u010dke tvrtke koje su napredovale u regiji Antalya i susjednim gradovima uvelike ovisile o klijentima isklju\u010divo iz Rusije i Njema\u010dke \u2013 i kao rezultat toga su u posljednjih 12 \u2013 18 mjeseci pretrpjele ogromne gubitke. Brojne kampanje 'ne idite u Tursku' odvratile su turiste \u2013 ali to ne zna\u010di da oni nisu tu za uzimanje. I dalje postoji stotine tisu\u0107a turista koji tra\u017ee odmor, tra\u017ee dobar posao i koji bi jo\u0161 uvijek razmislili o Turskoj.<\/p>\n<p>Zemlje se obi\u010dno brzo oporave od teroristi\u010dkih napada, ali su manje sklone oporavku zbog ekonomskih problema; stoga je bitno da se industrija putovanja brzo pokrene kako bi se sprije\u010dilo da to postane dugotrajni problem koji bi mogao pogor\u0161ati ekonomiju du\u017ee nego \u0161to je trenutno. Podaci ovdje pokazuju izazove i tr\u017ei\u0161ne prilike: www.altid.org.tr\/tr\/Turizm-Istatistikleri\/1906-2015-Ziyaretci-Sayilari.html<\/p>\n<h3>Prora\u010duni mo\u017eda nisu veliki, stoga budite pametni s poslovnim partnerima.<\/h3>\n<p>Nije vrijeme da se oslanjate na svoje uspjehe i nadate se da \u0107e pritisak na svoje partnere da prona\u0111u posao zapravo donijeti rezultate koje o\u010dekujete. Najbolji oblik pritiska je pozvati druge partnere da rade s vama i prona\u0111u nove puteve za prihode i rezervaciju putnika.<\/p>\n<p>Odmarali\u0161ni hoteli i hoteli u velikim gradovima tro\u0161e ogromne svote novca kako bi odr\u017eali tradicionalne putni\u010dke agente i turisti\u010dke operatore sretnima kako bi promovirali svoje nekretnine u razli\u010ditim zemljama, no povratak postaje sve manje transparentan i manje trenutan. Kada su potrebne kratkoro\u010dne dobitke, trenuta\u010dni povrati moraju biti vidljivi.<\/p>\n<p>Stoga, pro\u0161irenjem opcija digitalnog marketinga putem adwords, YouTube remarketinga, facebooka, instagrama i marketinga na dru\u0161tvenim mre\u017eama \u2013 u osnovi, direktnim doticajem s kupcem \u2013 mo\u017eete promovirati nekretnine u mnogo vi\u0161e zemalja i vizualno pratiti kroz instant izvje\u0161taje uspjeh ove investicije kako biste optimizirali rezervacije.<\/p>\n<p>Vi\u0161e ko\u0161ara s jajima je bolje od jedne ko\u0161are sa svim jajima.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. 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