{"id":5691,"date":"2018-08-06T12:16:51","date_gmt":"2018-08-06T11:16:51","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5691"},"modified":"2018-08-06T12:16:51","modified_gmt":"2018-08-06T11:16:51","slug":"senator-hotels-group-case-study","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/hr\/senator-hotels-group-case-study\/","title":{"rendered":"Grupo Senator Hot\u00e9is | Estudo de caso"},"content":{"rendered":"<p><b>Svjedo\u010danstvo \u2013 studija slu\u010daja: Senator Hotels Grupa 4:<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5692\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/bestwestern.png\" alt=\"\" width=\"103\" height=\"90\" \/>\u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-5693\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/taksim.png\" alt=\"\" width=\"200\" height=\"45\" \/>\u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-5694\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/senatorgroup.png\" alt=\"\" width=\"159\" height=\"58\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Best Western Senator, Senator Taksim<\/p>\n<p>Gospodin Dogan Bozkus<\/p>\n<p>Senator Hotels Grupa je rastu\u0107a hotelska grupa u vlasni\u0161tvu dioni\u010dara, s \u010detiri objekta trenutno na tr\u017ei\u0161tu i tri dodatna projekta koja \u0107e biti zavr\u0161ena 2017. U proteklih 12 mjeseci hotelska grupa je utrostru\u010dila broj no\u0107enja dok je tako\u0111er postala br\u017ea u reakciji i proaktivnija na tr\u017ei\u0161tu.<\/p>\n<p>Revenue Manager hotelske grupe \u017eelio je privu\u0107i vi\u0161e izravnih gostiju kako bi pove\u0107ao profitabilnost. Prije odabira BookLogic, Senator Hotels Grupa koristila je alate i usluge razli\u010ditih dobavlja\u010da, kao i vlastiti softver za upravljanje zadovoljstvom gostiju.<\/p>\n<p>BookLogic je odabran kao njihova agencija i tehnolo\u0161ka tvrtka 2014. godine kako bi koristili sveobuhvatne usluge, tehnologiju i savjetovanje koje se pru\u017eaju za upravljanje rezervacijama, prihodima i marketingom na svim online kanalima. BookLogic je implementirao BookLogic pametni sustav rezervacija na web stranicama Senator Hotels Grupe i podr\u017eao njihove web marketin\u0161ke napore upravljanjem adwords, web kampanjama i marketin\u0161kim bannerima na svim relevantnim online medijima. BookLogic Brand Manager, softver za upravljanje reputacijom, i Compare Manager, alat za usporedbu cijena, tako\u0111er im je pomogao da pregledaju mjese\u010dna izvje\u0161\u0107a o konkurenciji i osiguraju da ostanu u skladu ili ispred svoje konkurencije.<\/p>\n<p>Osim sustava rezervacija, BookLogic tako\u0111er uklju\u010duje upravitelja kanala kako bi omogu\u0107io hotelima brzu promjenu kanala u trenutku. Gospodin Dogan je u \u010destom kontaktu sa svim B2B\/B2C kanalima i redovito pregovara o ugovorima. \u201cMo\u017eemo mijenjati na\u0161e cijene nekoliko puta dnevno, a BookLogic prati paritet cijena i mo\u017ee nas odmah obavijestiti o bilo kakvim nesuglasicama. To poma\u017ee u rje\u0161avanju problema s cijenama.<\/p>\n<p>Kao dio marketin\u0161kog i savjetodavnog rada u vezi s prihodima koji pru\u017ea BookLogic, tim se sastaje s gospodinom Doganom svaka dva tjedna kako bi pregledali izvje\u0161\u0107a i evidencije te implementirali tjedne i mjese\u010dne web i marketin\u0161ke operacije. Tr\u017ei\u0161te se brzo mijenja u Turskoj dok sve vi\u0161e hotelijera koristi alate za online marketing i upravljanje prihodima. \u201cMoramo svakodnevno razmatrati nove prijedloge i identificirati koji \u0107e stvarno dobro funkcionirati za pove\u0107anje na\u0161ih prodaja. Svaki komad informacija kojem imamo pristup daje nam prednosti i nedostatke za kanale, tako da mo\u017eemo pa\u017eljivo isprobati i testirati svaki prijedlog i proizvod.\u201d<\/p>\n<p>Istanbul postaje sve konkurentniji, jer je broj soba ve\u0107i od broja gostiju u luksuznim hotelima. \u201cMoramo se fokusirati na osiguranje ranih rezervacija i osigurati da radimo na prodaji ranije za dugoro\u010dno razdoblje rezervacija, a to zna\u010di da moramo razmatrati prodaje s garancijom umjesto fleksibilnih rezervacija. Fleksibilni model rezervacija ozbiljno \u0161teti tr\u017ei\u0161tu i smanjuje stabilnost popunjenosti, zbog \u010dega moramo razmatrati povoljnije dugoro\u010dne strategije prihoda.\u201d<\/p>\n<p>Prilikom odabira tvrtke koja \u0107e podr\u017eati marketin\u0161ku i strategiju upravljanja prihodima unutar hotelske grupe, g. Dogan savjetuje da je va\u017eno istra\u017eiti lokalno i me\u0111unarodno tr\u017ei\u0161te. \u201cVa\u017eno je pogledati cjelokupni paket koji se nudi i izravno razgovarati s drugim korisnicima koji koriste ove alate i usluge. Trebala nam je tvrtka koja razumije na\u0161e ciljeve i mo\u017ee nam objasniti kako nam mo\u017ee pomo\u0107i da ih postignemo brzo i besprijekorno.\u201d<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Testimonial &#8211; case study: Senator Hotels Group of 4: \u00a0\u00a0 &nbsp; Best Western Senator, Senator Taksim Mr Dogan Bozkus Senator Hotels Group is an expanding shareholder-owned hotel group, with four properties presently on the market and three further projects due for completion in 2017. In the past 12 months the hotel group has tripled the [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senator Hotels Group | Case Study | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/hr\/senator-hotels-group-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senator Hotels Group | Case Study | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Testimonial &#8211; case study: Senator Hotels Group of 4: \u00a0\u00a0 &nbsp; Best Western Senator, Senator Taksim Mr Dogan Bozkus Senator Hotels Group is an expanding shareholder-owned hotel group, with four properties presently on the market and three further projects due for completion in 2017. 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