{"id":9418,"date":"2022-10-26T16:00:14","date_gmt":"2022-10-26T13:00:14","guid":{"rendered":"https:\/\/booklogic.net\/?p=9418"},"modified":"2022-10-26T16:00:14","modified_gmt":"2022-10-26T13:00:14","slug":"what-is-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/fr\/quest-ce-que-google-hotel-ads\/","title":{"rendered":"Qu'est-ce que Google Hotel\u00a0Ads\u00a0?"},"content":{"rendered":"

\"\"<\/p>\n

Google est la plateforme o\u00f9 chaque entreprise est situ\u00e9e. Presque tout le monde ayant acc\u00e8s \u00e0 Google le consulte pour plus d'informations. Les campagnes h\u00f4teli\u00e8res sur Google Ads sont tr\u00e8s cruciales pour que les h\u00f4tels restent comp\u00e9titifs dans le secteur de l'h\u00f4tellerie, car de nombreux voyageurs recherchent un h\u00f4tel sur Search ou Maps avant de r\u00e9server. En utilisant Google Hotel Ads, vous pouvez facilement am\u00e9liorer la pr\u00e9sence en ligne de votre h\u00f4tel, maximiser vos r\u00e9servations directes et minimiser vos co\u00fbts OTA.<\/p>\n

Vous avez peut-\u00eatre utilis\u00e9 Google Ads dans le pass\u00e9 et lanc\u00e9 certaines campagnes l\u00e0-bas, mais Google Hotel Ads (GHA) serait un outil plus direct concernant son impact sur les r\u00e9servations directes d'h\u00f4tels. Dans ce blog, nous expliquerons tout ce que vous devez savoir sur GHA, y compris son fonctionnement, pourquoi il est important pour l'industrie h\u00f4teli\u00e8re et comment commencer.<\/p>\n

Google Hotel Ads (GHA) :<\/strong><\/a><\/h1>\n

Google a un moteur de m\u00e9tarecherche pour les h\u00f4tels appel\u00e9 Google Hotel Ads, qui est connect\u00e9 \u00e0 tous les autres produits et services de l'entreprise, y compris son moteur de recherche principal, le service Google Maps et Google Assistant (IA). Il a fait ses d\u00e9buts en 2011. Les h\u00f4tels peuvent afficher les prix et la disponibilit\u00e9 actuels sur Google Maps et la page des r\u00e9sultats de recherche gr\u00e2ce \u00e0 Google Hotel Ads. Ces annonces sont populaires aupr\u00e8s des voyageurs car elles leur permettent de comparer les prix de plusieurs sources de r\u00e9servation sur une seule page. Comme les annonces sont li\u00e9es au syst\u00e8me de r\u00e9servation de l'h\u00f4tel, elles peuvent \u00eatre une source lucrative de r\u00e9servations directes pour les h\u00f4tels.<\/p>\n

Le site officiel d'un h\u00f4tel peut \u00eatre affich\u00e9 dans les r\u00e9sultats de recherche Google en ex\u00e9cutant une campagne avec Google. Ainsi, un visiteur int\u00e9ress\u00e9 peut visiter le site Web de l'\u00e9tablissement et utiliser le moteur de r\u00e9servation pour faire une r\u00e9servation en cliquant sur le lien. Google vise \u00e9galement \u00e0 se placer entre le voyageur et l'\u00e9tablissement, tout comme d'autres moteurs de m\u00e9tarecherche. Cela n\u00e9cessite de fournir aux visiteurs la bonne disponibilit\u00e9 et les bons prix. Il est important de rivaliser avec les OTA et d'autres h\u00f4tels car les clients potentiels compareront les prix et d\u00e9cideront en cons\u00e9quence.<\/p>\n

\n

Comment fonctionnent Google Hotel Ads<\/strong><\/h1>\n

Cela fonctionne via la recherche Google. Lorsqu'un voyageur planifie un voyage, il ou elle utilise imm\u00e9diatement Google pour rechercher des \u00e9tablissements par eux-m\u00eames. Un voyageur recherche des h\u00f4tels sur Google avec une destination sp\u00e9cifique en t\u00eate. Ensuite, des annonces apparaissent sous la barre de recherche. Le voyageur clique sur l'une des annonces et choisit de voir tous les h\u00f4tels. \u00c0 partir de l\u00e0, le voyageur peut filtrer les h\u00f4tels et comparer les prix.<\/p>\n

\n

Il existe deux mod\u00e8les de r\u00e9servation disponibles pour les h\u00f4tels sur Google Hotel Ads :<\/strong><\/h1>\n


\n<\/strong>
\nMod\u00e8le de co\u00fbt par clic (CPC) :<\/strong> Le mod\u00e8le CPC des annonces h\u00f4teli\u00e8res de Google, selon lequel lorsqu'un utilisateur clique sur une annonce d'h\u00f4tel, l'h\u00f4tel est factur\u00e9 pour ce clic unique et est ensuite transf\u00e9r\u00e9 \u00e0 un moteur de r\u00e9servation d'h\u00f4tel li\u00e9, m\u00eame si l'utilisateur ne r\u00e9serve finalement pas de chambre l\u00e0-bas, l'h\u00f4tel sera n\u00e9anmoins factur\u00e9 conform\u00e9ment aux param\u00e8tres d'ench\u00e8res sp\u00e9cifi\u00e9s par l'h\u00f4tel.<\/p>\n

Bas\u00e9 sur la commission :<\/strong> Dans ce mod\u00e8le bas\u00e9 sur la commission, le touriste a la possibilit\u00e9 de r\u00e9server une chambre d'h\u00f4tel via Google, et Google facture ensuite \u00e0 l'h\u00f4tel le taux de commission pr\u00e9d\u00e9termin\u00e9 en \u00e9change de la facilitation de la r\u00e9servation. Ce n'est que lorsqu'un voyageur effectue une r\u00e9servation que l'h\u00f4tel dans cet arrangement paiera la commission \u00e0 Google.<\/p>\n

 <\/p>\n

\nLa valeur des annonces h\u00f4teli\u00e8res de Google (GHA) pour les h\u00f4tels :<\/strong><\/h1>\n

 <\/p>\n

Votre strat\u00e9gie de distribution est entre vos mains avec les annonces h\u00f4teli\u00e8res de Google. Il existe diverses strat\u00e9gies d'ench\u00e8res disponibles qui sont adaptables et offrent un retour sur investissement. Vous pouvez faire de la publicit\u00e9 pour votre entreprise en ligne et vous connecter avec des personnes qui recherchent activement des h\u00f4tels dans votre r\u00e9gion gr\u00e2ce aux annonces h\u00f4teli\u00e8res de Google. Tous les utilisateurs d'Internet cherchant un h\u00f4tel dans votre ville auront une meilleure impression de votre entreprise gr\u00e2ce \u00e0 vos actions. Sur le march\u00e9 de la distribution h\u00f4teli\u00e8re, Google prend de l'ampleur en tant qu'acteur cl\u00e9.<\/p>\n

Votre propre site web peut \u00eatre l'une des plateformes que les annonces h\u00f4teli\u00e8res de Google utilisent pour fournir des informations tarifaires afin que vos clients potentiels puissent facilement comparer les tarifs des chambres. Cela pourrait consid\u00e9rablement augmenter le nombre de r\u00e9servations directes que vous recevez par rapport \u00e0 celles effectu\u00e9es par le biais d'agences de voyages en ligne. Cela est utile car vous n'aurez pas \u00e0 payer des taux de commission \u00e9lev\u00e9s aux OTA pour vendre vos chambres, vous permettant de conserver une plus grande partie de l'argent de chaque r\u00e9servation. Les r\u00e9servations directes vous donnent l'occasion de recueillir des informations de contact des clients au moment de la r\u00e9servation, contrairement aux OTA qui ne fournissent pas les informations de contact de vos visiteurs avec les r\u00e9servations. En envoyant une confirmation par e-mail et une invitation \u00e0 un pr\u00e9-enregistrement, vous pouvez commencer \u00e0 \u00e9tablir des relations avec les visiteurs d\u00e8s le d\u00e9part. Par cons\u00e9quent, cela vous permet \u00e9galement de commercialiser votre h\u00f4tel directement aupr\u00e8s de vos clients, augmentant ainsi la chance d'attirer plus de visites dans votre h\u00f4tel. Enfin, cela vous donne l'occasion de collecter directement des enqu\u00eates aupr\u00e8s de vos clients et maximise leur fid\u00e9lit\u00e9.<\/p>\n

\nD\u00e9marrer les annonces h\u00f4teli\u00e8res de Google :<\/strong><\/h1>\n

En tant qu'h\u00f4telier, vous aurez besoin d'un partenaire de connectivit\u00e9 qui g\u00e9rera tout votre marketing h\u00f4telier via les annonces h\u00f4teli\u00e8res de Google et g\u00e9n\u00e9rera des affaires pour vous. BookLogic est un fournisseur de solutions technologiques de voyage qui est l\u00e0 pour votre entreprise h\u00f4teli\u00e8re afin de maximiser vos revenus et de rendre votre h\u00f4tel visible \u00e0 l'\u00e9chelle mondiale.
\nContactez d\u00e8s maintenant notre \u00e9quipe de r\u00e9ussite des partenaires pour rejoindre le secteur h\u00f4telier f\u00e9rocement comp\u00e9titif.<\/p>","protected":false},"excerpt":{"rendered":"

Google is the platform where every business is located. Almost everyone having access to Google checks it out for more information. Hotel campaigns on Google Ads are very crucial for hotels to stay competitive in the hospitality sector, as many travelers search for a hotel on Search or Maps before booking. Using Google Hotel Ads, […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9418","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Google Hotel Ads? 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