{"id":9414,"date":"2022-10-19T16:56:23","date_gmt":"2022-10-19T13:56:23","guid":{"rendered":"https:\/\/booklogic.net\/?p=9414"},"modified":"2022-10-19T16:56:23","modified_gmt":"2022-10-19T13:56:23","slug":"rate-parity","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/fr\/parite-des-taux-2\/","title":{"rendered":"Parit\u00e9 tarifaire"},"content":{"rendered":"

\"\"<\/p>\n

Parit\u00e9 tarifaire<\/strong><\/h1>\n

La parit\u00e9 tarifaire pour les h\u00f4tels implique que tous les canaux de distribution affichent des tarifs coh\u00e9rents. Lorsqu'il y a parit\u00e9 tarifaire, les clients potentiels ne sont pas confus par les diff\u00e9rents prix sur diff\u00e9rents canaux. Ainsi, ils sont plus susceptibles de choisir votre h\u00f4tel plut\u00f4t que vos concurrents. Tous les canaux incluent, mais ne se limitent pas \u00e0, des agences de voyage en ligne et hors ligne.<\/p>\n

La coh\u00e9rence des tarifs des chambres \u00e0 travers tous les canaux peut \u00eatre obtenue par des accords. Cet accord est particuli\u00e8rement crucial pour les h\u00f4tels travaillant avec des agences de voyage en ligne car il garantit que toutes les OTA re\u00e7oivent les m\u00eames prix et forfaits h\u00f4teliers. En cons\u00e9quence, aucune OTA ne recevra jamais une offre secr\u00e8te ou sp\u00e9ciale d'un h\u00f4tel ; au lieu de cela, toutes les OTA seront trait\u00e9es de mani\u00e8re \u00e9gale et recevront les m\u00eames prix et forfaits. En d'autres termes, cela \u00e9tablit une relation \u00e9quilibr\u00e9e entre les h\u00f4tels et les agences de voyage en ligne. Lorsqu'un h\u00f4tel souhaite v\u00e9rifier si une OTA respecte les termes de l'accord de parit\u00e9 tarifaire, l'h\u00f4tel n'a qu'\u00e0 comparer les forfaits et les tarifs affich\u00e9s sur les OTA avec le moteur de r\u00e9servation de son site web.<\/p>\n

Importance de la parit\u00e9 tarifaire<\/strong><\/h1>\n

La parit\u00e9 tarifaire est cruciale pour les r\u00e9servations directes d'h\u00f4tels et, surtout, pour le client. Lorsqu'un voyageur recherche les meilleures offres et forfaits en ligne pour son s\u00e9jour et tombe sur le site web de votre h\u00f4tel et remarque que le forfait est tr\u00e8s cher, il cherchera automatiquement des OTA, o\u00f9 il pourra trouver le m\u00eame forfait h\u00f4telier \u00e0 un prix inf\u00e9rieur. Cela fera perdre \u00e0 votre h\u00f4tel sa r\u00e9putation, ses clients et ses r\u00e9servations directes.<\/p>\n

De plus, vous devrez payer une commission \u00e0 une agence de voyage en ligne pour cette r\u00e9servation, ce qui entra\u00eenera une perte de profit et de fid\u00e9lit\u00e9 des clients. Vous devriez r\u00e9fl\u00e9chir \u00e0 ces aspects de mani\u00e8re globale si vous souhaitez prot\u00e9ger votre h\u00f4tel de ces pertes. Si vous souhaitez traiter avec des OTA, la parit\u00e9 tarifaire devrait \u00eatre votre priorit\u00e9 absolue.<\/p>\n

Il existe principalement deux types de parit\u00e9 tarifaire :<\/strong><\/h1>\n
    \n
  1. \n

    Parit\u00e9 tarifaire large<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Lorsqu'il y a une parit\u00e9 tarifaire large, un h\u00f4tel ou un \u00e9tablissement d'h\u00e9bergement consent \u00e0 ne pas r\u00e9duire les tarifs des chambres que l'OTA facture pour sa propri\u00e9t\u00e9. En g\u00e9n\u00e9ral, tous les points de distribution sont couverts par cet accord.<\/p>\n

      \n
    1. \n

      Parit\u00e9 tarifaire \u00e9troite<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Les h\u00f4tels peuvent proposer des tarifs inf\u00e9rieurs \u00e0 ceux des autres OTA dans le cadre de dispositions de parit\u00e9 tarifaire \u00e9troites, mais uniquement de mani\u00e8re priv\u00e9e via leurs propres sites web. En utilisant ce type de parit\u00e9 tarifaire, les h\u00f4tels sont en mesure de proposer des tarifs directs r\u00e9duits via des canaux hors ligne ou indirects, y compris les e-mails, les r\u00e9servations par t\u00e9l\u00e9phone et les programmes de fid\u00e9lit\u00e9 des clients.<\/p>\n

      Comment g\u00e9rer efficacement la parit\u00e9 tarifaire<\/strong><\/h1>\n

      Lorsque vous utilisez la parit\u00e9 tarifaire pour votre h\u00f4tel, vous pourriez rencontrer de la confusion et des difficult\u00e9s \u00e0 la g\u00e9rer. Vous pourriez ne pas avoir de strat\u00e9gie marketing ou de budget suffisant pour attirer plus de r\u00e9servations directes, et votre OTA partenaire pourrait promouvoir ses forfaits plus efficacement que vous, ce qui entra\u00eenerait une perte de r\u00e9servations directes et vous obligerait \u00e0 payer des commissions aux OTA. Par cons\u00e9quent, voici quelques strat\u00e9gies que vous pouvez utiliser pour la parit\u00e9 tarifaire en votre faveur.<\/p>\n

      Am\u00e9liorez vos offres de r\u00e9servation<\/strong><\/h1>\n

      Vous pouvez facilement am\u00e9liorer votre offre en incluant des extras comme le Wi-Fi gratuit et le stationnement gratuit. De plus, vous pouvez \u00e9galement fournir un acc\u00e8s gratuit aux transports en commun pour rendre une r\u00e9servation directe plus avantageuse pour vos clients. En outre, vous pouvez proposer des conditions d'annulation flexibles. Cela vous permettra de rester plus comp\u00e9titif parmi tous les canaux de vente. Cela vous aidera \u00e0 augmenter vos r\u00e9servations directes m\u00eame si une remise faite par un OTA sur les tarifs des chambres de votre h\u00f4tel est applicable. Les extras fournis sur votre moteur de r\u00e9servation l'emporteront sur les \u00e9conomies que votre client obtiendrait s'il faisait sa r\u00e9servation via l'OTA.<\/p>\n

      Utilisez un gestionnaire de canaux<\/strong><\/a><\/h1>\n

      Une fois que vous avez un gestionnaire de canaux, vous pouvez rapidement modifier vos prix et disponibilit\u00e9s en temps r\u00e9el sur l'ensemble de votre r\u00e9seau de distribution. Chaque canal affichera toujours les informations les plus \u00e0 jour gr\u00e2ce au gestionnaire de canaux. Par exemple, le MaxiChannel Manager de BookLogic vous aide \u00e0 surveiller et \u00e0 mettre \u00e0 jour tous les prix des chambres et disponibilit\u00e9s sur plus de 350 canaux simultan\u00e9ment via une seule interface. Ainsi, vous pouvez facilement v\u00e9rifier si tous les canaux de vente, y compris votre moteur de r\u00e9servation, affichent des tarifs coh\u00e9rents via BookLogic.<\/p>\n

      Utilisez des moteurs de m\u00e9t recherche<\/strong><\/a><\/h1>\n

      Dans le monde d'aujourd'hui, les moteurs de m\u00e9t recherche sont tr\u00e8s populaires. De nombreux clients pr\u00e9f\u00e8rent les moteurs de m\u00e9t recherche pour choisir le canal \u00e0 partir duquel ils souhaitent r\u00e9server, en plus de parcourir et de comparer les h\u00f4tels. Les gens r\u00e9servent g\u00e9n\u00e9ralement directement parce qu'ils estiment que c'est plus fiable. Les h\u00f4tels locaux peuvent se comparer \u00e0 des cha\u00eenes ou \u00e0 des h\u00f4tels plus grands en utilisant des moteurs de m\u00e9t recherche. Il existe des mod\u00e8les de tarification de moteurs de m\u00e9t recherche comme la r\u00e9servation instantan\u00e9e bas\u00e9e sur des commissions qui entra\u00eenent des niveaux de commission inf\u00e9rieurs \u00e0 ceux des OTA. En utilisant efficacement ses mod\u00e8les de tarification, les moteurs de m\u00e9t recherche peuvent devenir plus rentables que les OTA. C'est pourquoi, afficher la disponibilit\u00e9, les tarifs et les services en temps r\u00e9el sur les moteurs de m\u00e9t recherche peut r\u00e9duire consid\u00e9rablement les parts de march\u00e9 des OTA. En cons\u00e9quence, le profit de votre h\u00f4tel sera maximis\u00e9, car le co\u00fbt d'utilisation des moteurs de m\u00e9t recherche peut \u00eatre inf\u00e9rieur \u00e0 celui des OTA lorsque la gestion est bien faite. Vous pouvez facilement utiliser des moteurs de m\u00e9t recherche pour votre propri\u00e9t\u00e9 via les int\u00e9grations de m\u00e9t recherche de BookLogic.<\/p>","protected":false},"excerpt":{"rendered":"

      Rate Parity Rate parity for hotels implies that all distribution channels show consistent rates. When there is rate parity, potential guests do not get confused with various prices on different channels. Thus, they are more likely to choose your hotel over your competitors. All channels include but are not limited to online and offline travel […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9414","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nRate Parity | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Rate parity is crucial for direct hotel bookings and, most importantly, for the customer. 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