{"id":9402,"date":"2022-09-27T16:00:38","date_gmt":"2022-09-27T13:00:38","guid":{"rendered":"https:\/\/booklogic.net\/?p=9402"},"modified":"2022-09-27T16:00:38","modified_gmt":"2022-09-27T13:00:38","slug":"what-is-occupancy-based-pricing","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/fr\/quest-ce-que-la-tarification-basee-sur-loccupation\/","title":{"rendered":"Qu'est-ce que la tarification bas\u00e9e sur l'occupation (OBP)\u00a0?"},"content":{"rendered":"

\"\"<\/p>\n

TARIFICATION BAS\u00c9E SUR L'OCCUPATION : QU'EST-CE QUE C'EST ?<\/strong><\/h1>\n

Lors du calcul des tarifs nocturnes pour une chambre, la tarification bas\u00e9e sur l'occupation est utilis\u00e9e pour tenir compte du nombre potentiel de clients. La tarification bas\u00e9e sur l'occupation se pr\u00e9sente sous diff\u00e9rentes formes.<\/p>\n

Tout d'abord, le tarif nocturne peut \u00eatre calcul\u00e9 par client. Chaque visiteur est tenu de payer un tarif nocturne, donc deux appartements identiques (ou la m\u00eame unit\u00e9) peuvent avoir des prix vari\u00e9s en fonction du nombre de visiteurs attendus cette nuit-l\u00e0.<\/p>\n

Deuxi\u00e8mement, l'occupation pr\u00e9vue ou maximale d'une unit\u00e9 peut \u00eatre utilis\u00e9e pour d\u00e9terminer le tarif nocturne. Par cons\u00e9quent, une unit\u00e9 avec une occupation maximale de quatre serait probablement plus ch\u00e8re qu'une avec une occupation maximale de deux. Cependant, ind\u00e9pendamment du nombre de personnes occupant chaque unit\u00e9, le co\u00fbt de deux appartements similaires serait le m\u00eame.<\/p>\n

POURQUOI LA TARIFICATION BAS\u00c9E SUR L'OCCUPATION DEVRAIT-ELLE \u00caTRE UTILIS\u00c9E ?<\/strong><\/h1>\n

Les d\u00e9penses sont g\u00e9n\u00e9ralement la premi\u00e8re pr\u00e9occupation de tout gestionnaire de location de vacances lorsqu'il explore la tarification bas\u00e9e sur l'occupation. La tarification par client permet aux gestionnaires de r\u00e9cup\u00e9rer les co\u00fbts variables qui varient \u00e9galement par client (par opposition \u00e0 un tarif par s\u00e9jour) sans surcharger les petits groupes qui encourraient des co\u00fbts variables inf\u00e9rieurs.<\/p>\n

Les revenus sont l'autre facteur mon\u00e9taire que la tarification bas\u00e9e sur l'occupation pourrait affecter. Une famille de quatre personnes s'attend \u00e0 payer plus pour un h\u00f4tel qu'un visiteur seul. En partageant le co\u00fbt d'une unit\u00e9, deux couples peuvent \u00eatre plus dispos\u00e9s \u00e0 payer pour cela qu'un seul couple ne le serait. Cela signifie que la tarification bas\u00e9e sur l'occupation pour les locations de vacances serait un choix logique compte tenu des co\u00fbts par personne et de la plus grande volont\u00e9 de payer pour des groupes plus importants.<\/p>\n

De plus, la caract\u00e9ristique d'une strat\u00e9gie de gestion des revenus efficace est lorsque l'arriv\u00e9e, le d\u00e9part, la dur\u00e9e du s\u00e9jour, la fen\u00eatre de r\u00e9servation et le nombre de clients pour une r\u00e9servation donn\u00e9e n'ont pas vraiment d'importance car les tarifs, les r\u00e9ductions et les restrictions de s\u00e9jour sont \u00e9tablis de telle mani\u00e8re que le gestionnaire de revenus est pr\u00eat \u00e0 accepter toutes les r\u00e9servations re\u00e7ues.<\/p>\n

Le prix est d\u00e9termin\u00e9 par le nombre de clients accueillis dans la chambre. Il est trait\u00e9 comme une chambre simple ou double pour le co\u00fbt de base. Cela affecte le montant du tarif. Le co\u00fbt des options chambre seule et petit-d\u00e9jeuner seul est d\u00e9termin\u00e9 par le nombre total de clients.<\/p>\n

Exemple :<\/strong> Consid\u00e9rons le cas suivant.<\/em><\/p>\n

Mod\u00e8le de tarification :<\/strong>\u00a0Bas\u00e9 sur l'Occupation<\/p>\n

Tarif petit-d\u00e9jeuner :<\/strong>\u00a015\u20ac \/ par personne<\/p>\n

Diff\u00e9rence Simple\/Double :<\/strong>\u00a010\u20ac<\/p>\n

Diff\u00e9rence Troisi\u00e8me Personne :<\/strong>\u00a030\u20ac<\/p>\n

Selon cela, les tarifs seraient les suivants :<\/strong><\/em><\/p>\n

Chambre Simple Seulement :<\/strong>\u00a090\u20ac<\/p>\n

Chambre Double Seulement :<\/strong>\u00a0100\u20ac<\/p>\n

Lit Simple\/Petit-D\u00e9jeuner :<\/strong>\u00a0105\u20ac<\/p>\n

Lit Double\/Petit-D\u00e9jeuner :<\/strong>\u00a0130\u20ac<\/p>\n

Remarque :<\/strong>\u00a0Avec ce mod\u00e8le de tarification, vous ne devez pas ignorer le fait qu'il existe de nombreuses variations de prix :\u00a04 types de chambres\u00a0<\/strong>(Standard, Sup\u00e9rieur, Luxe, Ex\u00e9cutif)\u00a04 types de tarifs\u00a0<\/strong>(Chambre Seulement, Chambre Seulement Non Remboursable, Lit\/Petit-D\u00e9jeuner, Lit\/Petit-D\u00e9jeuner Non Remboursable) il y a\u00a03 types d'occupation<\/strong>\u00a0pour chaque chambre (simple, double, triple).<\/p>\n

Dans un tel sc\u00e9nario, la chambre standard de votre propri\u00e9t\u00e9 aurait ces types de tarifs :<\/strong><\/em><\/p>\n

    \n
  1. Standard Simple (Chambre Seulement)<\/li>\n
  2. Standard Double (Chambre Seulement)<\/li>\n
  3. Standard Triple (Chambre Seulement)<\/li>\n
  4. Standard Simple (Chambre Seulement\/ Chambre Non Remboursable)<\/li>\n
  5. Standard Double (Chambre Seulement\/ Chambre Non Remboursable)<\/li>\n
  6. Standard Triple (Chambre Seulement\/ Chambre Non Remboursable)<\/li>\n
  7. Standard Simple (Lit\/Petit-D\u00e9jeuner)<\/li>\n
  8. Standard Double (Lit\/Petit-D\u00e9jeuner)<\/li>\n
  9. Triple Standard (Lit\/Petit-d\u00e9jeuner)<\/li>\n
  10. Simple Standard (Non remboursable\/Lit, Petit-d\u00e9jeuner)<\/li>\n
  11. Double Standard (Non remboursable\/Lit, Petit-d\u00e9jeuner)<\/li>\n
  12. Triple Standard (Lit, Petit-d\u00e9jeuner\/Chambre)<\/li>\n<\/ol>\n

    Nous voyons ci-dessus qu'il y a 12 types de tarifs pour une seule chambre.<\/p>\n

    Cela signifie que pour 4 chambres, c'est\u00a048<\/strong>,<\/p>\n

    Pour 5 chambres, c'est\u00a060<\/strong>,<\/p>\n

    Pour 6 chambres, c'est\u00a072 tarifs diff\u00e9rents.<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

    Avantages de la tarification bas\u00e9e sur l'occupation (TBO)<\/strong><\/p>\n

    Le mod\u00e8le TBO permet aux \u00e9tablissements de :<\/p>\n

    Am\u00e9liorer la visibilit\u00e9 dans les r\u00e9sultats de recherche<\/strong>: Plus de voyageurs peuvent voir des chambres avec des tarifs TBO. Cela permet \u00e0 plus de recherches de voyageurs de correspondre \u00e0 votre tarif de chambre.<\/p>\n

    Augmenter l'occupation des chambres les plus pr\u00e9cieuses : <\/strong>Les plus grandes et les plus ch\u00e8res chambres peuvent d\u00e9sormais \u00eatre vendues \u00e0 plus de visiteurs gr\u00e2ce \u00e0 cette structure tarifaire. De plus, cela facilite le fait de laisser vos chambres plus abordables ouvertes pour de futurs visiteurs.<\/p>\n

    Augmenter les revenus : <\/strong>Selon les statistiques fournies par l'un des principaux canaux de r\u00e9servation au monde, Booking.com, la tarification bas\u00e9e sur l'occupation peut entra\u00eener une augmentation moyenne de 3,51 % des revenus.<\/p>","protected":false},"excerpt":{"rendered":"

    OCCUPANCY-BASED PRICING: WHAT IS IT? When calculating nightly rates for a room, occupancy-based pricing is used to take into account the potential number of guests. Occupancy-based pricing comes in a variety of forms. Firstly, the nightly charge may be calculated per guest. Each visitor is required to pay a nightly charge, so two identical apartments […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9402","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Occupancy-Based Pricing(OBP)? | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Occupancy-Based Pricing is used to take into account the potential number of guests. 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