{"id":9391,"date":"2022-09-20T18:17:21","date_gmt":"2022-09-20T15:17:21","guid":{"rendered":"https:\/\/booklogic.net\/?p=9391"},"modified":"2022-09-20T18:17:21","modified_gmt":"2022-09-20T15:17:21","slug":"what-is-yield-management","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/fr\/quest-ce-que-la-gestion-du-rendement\/","title":{"rendered":"Mises \u00e0 jour d'int\u00e9gration de derni\u00e8re minute"},"content":{"rendered":"

\"\"<\/p>\n

La gestion des revenus est une approche tarifaire utilis\u00e9e dans le secteur de l'h\u00f4tellerie pour comprendre, pr\u00e9voir et ensuite influencer le comportement des consommateurs avec l'objectif principal de g\u00e9n\u00e9rer le plus de revenus et de profits possible. C'est une technique de tarification variable qui vise essentiellement \u00e0 s'assurer que vous offrez aux visiteurs potentiels le bon prix au bon moment. Le timing est crucial dans l'industrie du voyage et a le pouvoir de faire ou d\u00e9faire une r\u00e9servation.<\/p>\n

Mises \u00e0 jour d'int\u00e9gration de derni\u00e8re minute<\/strong><\/h1>\n

La gestion des revenus est une approche de tarification dynamique utilis\u00e9e par les h\u00f4tels pour optimiser les revenus. \u00c9tant donn\u00e9 que les h\u00f4tels ont une offre limit\u00e9e d'inventaire, il est essentiel de pouvoir maximiser le profit de chaque chambre vendue. Cette strat\u00e9gie de gestion d'entreprise utilise la tarification variable pour estimer la demande future et fixer les prix en utilisant des donn\u00e9es historiques. Afin de r\u00e9pondre \u00e0 cette demande et de maximiser les revenus, les h\u00f4tels peuvent modifier leurs prix.<\/p>\n

Il s'agit de d\u00e9terminer comment \u00e9quilibrer au mieux le tarif et l'occupation en comprenant et en influen\u00e7ant le comportement de r\u00e9servation des touristes. Vendre le bon h\u00e9bergement au bon client (invit\u00e9) au bon moment pour le bon prix est une d\u00e9finition courante de la gestion des revenus.<\/p>\n

Qu'est-ce qui rend la gestion des revenus significative pour le secteur h\u00f4telier ?<\/strong><\/h1>\n

Dans le secteur de l'h\u00f4tellerie, la gestion des revenus est essentielle car elle permet aux h\u00f4tels d'augmenter leurs revenus. Les gestionnaires de revenus peuvent utiliser des donn\u00e9es et des tendances du march\u00e9 pour pr\u00e9voir la demande et fixer pr\u00e9cis\u00e9ment les tarifs des chambres d'h\u00f4tel. En tenant compte de la relation entre le prix et la demande, une strat\u00e9gie bien inform\u00e9e peut \u00eatre appliqu\u00e9e si vous pratiquez la pr\u00e9vision de la demande.<\/p>\n

Un autre facteur rendant la gestion des revenus cruciale est qu'elle permet aux h\u00f4teliers d'optimiser leurs strat\u00e9gies de tarification et d'utiliser les chambres disponibles \u00e0 leur plein potentiel. Ainsi, ils maximisent les profits en utilisant la gestion des revenus. Cela est particuli\u00e8rement n\u00e9cessaire pour les \u00e9tablissements car l'inventaire est fixe. Quoi qu'il en soit, cela garantit que vous gagnerez plus d'argent.<\/p>\n

La formule de gestion des revenus<\/strong><\/h1>\n

Une vari\u00e9t\u00e9 de m\u00e9triques de gestion des revenus peut \u00eatre utilis\u00e9e pour \u00e9valuer la performance d'un h\u00f4tel. Cette formule est l'une des plus utilis\u00e9es dans le secteur de l'h\u00f4tellerie. Il est essentiel de la calculer pour avoir un indicateur de base de la mesure dans laquelle un h\u00f4tel atteint son potentiel et d'agir en cons\u00e9quence.<\/p>\n

Elle peut \u00eatre calcul\u00e9e en utilisant la formule suivante :<\/p>\n

\"\"<\/p>\n

5 techniques de gestion des revenus pour augmenter les revenus<\/strong><\/h1>\n

Envisagez de mettre en \u0153uvre les strat\u00e9gies de gestion des revenus suivantes pour augmenter les revenus de votre h\u00f4tel :<\/p>\n

    \n
  1. Conna\u00eetre la composition de votre march\u00e9.<\/strong> \u00c0 diff\u00e9rents moments, certains segments de march\u00e9 seront pr\u00eats \u00e0 payer des prix vari\u00e9s. Par exemple, les grossistes font des r\u00e9servations des mois \u00e0 l'avance et s'attendent \u00e0 des tarifs plus bas, tandis que les canaux de distribution OTA peuvent \u00eatre une source fiable pour les r\u00e9servations de derni\u00e8re minute. Suivez quels segments de march\u00e9 r\u00e9servent quels types de chambres quand, et modifiez les tarifs en cons\u00e9quence.<\/li>\n
  2. Mettre en place des limites de temps sur les s\u00e9jours.<\/strong> Envisagez d'utiliser des limites de s\u00e9jour comme ferm\u00e9 \u00e0 l'arriv\u00e9e (CTA) ou une dur\u00e9e minimale de s\u00e9jour (MinLOS) pour augmenter l'occupation lors des nuits interm\u00e9diaires plut\u00f4t que de toujours facturer plus lors des nuits charg\u00e9es.<\/li>\n
  3. Laissez les statistiques vous aider \u00e0 prendre des d\u00e9cisions.<\/strong> Fixez d'abord les tarifs pour l'ann\u00e9e suivante. Examinez l'\u00e9tat du march\u00e9, la demande historique, le taux de r\u00e9servations et la demande non restreinte. Gardez un \u0153il sur les effets de vos choix de prix et utilisez-les pour construire votre strat\u00e9gie.<\/li>\n
  4. Surveillez les prix des concurrents.<\/strong> De la m\u00eame mani\u00e8re que les voyageurs comparent les prix, vous devriez le faire aussi. Choisissez une strat\u00e9gie de tarification pour votre \u00e9tablissement bas\u00e9e sur des comparaisons ou votre solide assurance qualit\u00e9. Utilisez des logiciels de comparaison de tarifs pour des comparaisons simples et des logiciels d'intelligence tarifaire pour vous assurer que vos prix sont toujours l\u00e0 o\u00f9 vous voulez qu'ils soient.<\/li>\n
  5. Modifiez vos tarifs<\/strong>Augmentez le prix de vos chambres populaires qui offrent plus d'espace, une vue magnifique, un balcon ou l'agencement de lit souhait\u00e9. Proposez une s\u00e9lection de plans tarifaires, tels que des tarifs non remboursables, des forfaits, des tarifs de week-end et des r\u00e9compenses pour les r\u00e9servations directes et les s\u00e9jours prolong\u00e9s, afin de r\u00e9pondre aux diff\u00e9rents types de voyageurs et budgets.<\/li>\n<\/ol>\n

    Les avantages de la mise en \u0153uvre d'un syst\u00e8me de gestion des revenus<\/strong><\/h1>\n

    Bien que ces tactiques aient le potentiel d'\u00eatre tr\u00e8s r\u00e9ussies, les r\u00e9aliser correctement sans l'aide d'un logiciel de revenus est pratiquement difficile. Les avantages d'un bon syst\u00e8me de gestion des revenus sont, mais ne se limitent pas \u00e0 :<\/p>\n

      \n
    • Taux d'occupation accru<\/li>\n
    • Profit maximis\u00e9<\/li>\n
    • Tarification strat\u00e9gique<\/li>\n
    • Suivi facile des prix des concurrents en temps r\u00e9el<\/li>\n
    • Utilisation d'un tableau de bord unique et int\u00e9gr\u00e9 pour acc\u00e9der \u00e0 toutes les informations, statistiques et outils<\/li>\n
    • Am\u00e9lioration des rapports, de l'analyse et des donn\u00e9es visuelles.<\/li>\n
    • Int\u00e9gr\u00e9 avec PMS, moteur de r\u00e9servation et gestion des canaux<\/li>\n
    • Directives et notifications pour \u00eatre inform\u00e9 des mouvements significatifs du march\u00e9<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      Yield management is a pricing approach used in the hospitality sector to comprehend, foresee, and subsequently affect consumer behavior with the primary objective of generating the most revenue and profit possible. It is a variable pricing technique that essentially aims to make sure you are offering prospective visitors the appropriate price at the appropriate moment. 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