Les r\u00e9servations en ligne prosp\u00e8rent pour le complexe de vacances Venezia Palace, doublant plus que ses r\u00e9compenses provenant des canaux num\u00e9riques dans un march\u00e9 \u00e9conomique difficile et une d\u00e9pression touristique en Turquie.<\/p>\n
01 November, 2016: Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three months to go before the end of 2016 and as the hotel is due to close its doors on the summer season it has earned an increase of 18% in online direct sales.<\/p>\n
Direct Sales 2015 2016 (Jan \u2013 Aug: 8 mths) Difference
\nBookings 157 185 28 (17,8%)<\/p>\n
Within the first 8 months of 2016 the popular holiday resort has managed to improve its occupancy through third party channels with direct connections through ChannelPass by BookLogic to gain an increase of 68% in reservations.<\/p>\n
Online sales (exc direct) 2015 2016 (Jan \u2013 Aug: 8 mths) Difference
\nReservations 307 516 209 (68%)<\/p>\n
A growth of two thirds on 2015, with still time to go before the end of the season is proving that the online market is yet still in its infancy, as the global markets develop intelligent technology to share booking data instantly across multiple channels, providing live available inventory and sophisticated pricing patterns. This has reflected 2015\u2019s success when the account first transferred to BookLogic\u2019s management, growing direct sales revenue by 260% and evolving online sales 2.5 times its value on 2014.<\/p>\n
Online booking and reservations growth for Venezia Palace has earned greater confidence to develop this as a lead channel. A 51% increase in overall online bookings shows the further potential available to this hotel resort and the Turkish market.<\/p>\n
Online Direct vs Indirect 2015 2016 Difference
\nDirect 157 185 28 (17,8%)
\nIndirect 307 516 209 (68%)
\nTotals 464 701 240 (51%)<\/p>\n
Revenue growth has reinforced the decision to shift the focus to online sales, allowing the hotel to be more independent, relying neither on one channel nor on one market. Venezian Palace now has access to European and Russian direct markets while also managing to reach its domestic market through smartphone bookings, optimising a direct booking channel through BookLogic\u2019s Smart Booking Engine and multiple channels through it\u2019s ChannelPass channel manager.<\/p>\n
This has been proven with a growth of revenue from online channels by over 370%. BookLogic leapt into action in early April 2015 by implementing the booking engine and channel manager. By the close of last year the online sales network revenue had jumped well over 100% and within the last few months continued with its growth trajectory.<\/p>\n
\u201cWhile markets are tough we are showing that there is business out there and we are going to get it for you. Traditional channels are unable to deliver consistently, the network is slowing as a result of responding to political and economic problems in the market, while online channels are more flexible and adaptable and are able to capture new customers across a wider sales network.\u201d said Oral Yigitkus, CEO, BookLogic.<\/p>\n
\u00ab Le nombre de r\u00e9servations et de r\u00e9servations provenant des ventes en ligne augmente rapidement, BookLogic prouve \u00eatre l'outil et le partenaire parfait. Le premier objectif que nous avions \u00e9tait de cr\u00e9er des r\u00e9servations \u00e0 partir de notre propre site web. Le reste des OTA fait beaucoup de marketing en notre nom et ils apportent maintenant plus de succ\u00e8s en mati\u00e8re de r\u00e9servations pour nous, mais nous devons cr\u00e9er plus de ventes directes. \u00bb a d\u00e9clar\u00e9 M. Baris, responsable adjoint des ventes et du marketing, Venezian Palace.
\nFor details on how Mr Baris approached his sales strategy for Venezian Palace, please see the full case study : http:\/\/www.booklogic.net\/case-studies\/venezian-palace-case-study<\/p>\n
\u00c0 propos de BookLogic :
\nBookLogic est un fournisseur de solutions logicielles personnalisables et de services marketing prim\u00e9s pour les h\u00f4tels et les syst\u00e8mes de r\u00e9servation en ligne pour l'industrie du voyage. Ind\u00e9pendamment d\u00e9tenue, l'entreprise a \u00e9t\u00e9 fond\u00e9e en 2004, lan\u00e7ant ses op\u00e9rations compl\u00e8tes en 2009, avec son si\u00e8ge en Allemagne et des bureaux en Turquie et \u00e0 Duba\u00ef. En 2015, BookLogic a re\u00e7u le World Travel Award pour l'Innovation Technologique de Voyage Leader Mondial et a \u00e9t\u00e9 nomm\u00e9e Fournisseur de Solutions de R\u00e9servation d'H\u00f4tels Leader en Europe et dans le Monde. BookLogic dessert actuellement plus de 1 500 propri\u00e9t\u00e9s h\u00f4teli\u00e8res soutenues par plus de 30 membres du personnel.<\/p>","protected":false},"excerpt":{"rendered":"
Online bookings thrive for holiday resort Venezia Palace more than doubling its rewards from digital channels amid difficult economic markets and tourism depression in Turkey. 01 November, 2016: Venezia Palace redeveloped its sales strategy by concentrating on its online direct and multichannel bookings network. Even with still three months to go before the end of […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7711","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\n