{"id":7691,"date":"2019-03-02T12:53:57","date_gmt":"2019-03-02T12:53:57","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7691"},"modified":"2019-03-02T12:53:57","modified_gmt":"2019-03-02T12:53:57","slug":"booklogic-publishes-results-on-turkish-hotel-market-2015","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/fr\/booklogic-publishes-results-on-turkish-hotel-market-2015\/","title":{"rendered":"BookLogic publie ses r\u00e9sultats sur le march\u00e9 h\u00f4telier turc 2015"},"content":{"rendered":"<ul>\n<li>Les r\u00e9servations de voyages en Turquie diminuent de 50% en 2015<\/li>\n<li>Au milieu des fermetures d'h\u00f4tels \u00e0 travers la Turquie en 2016, BookLogic examine la performance des ventes directes par rapport aux tarifs et \u00e0 l'occupation et l'opportunit\u00e9 imm\u00e9diate pour les entreprises de rester \u00e0 flot.<\/li>\n<li>BookLogic enregistre une augmentation de 7% de l'ADR et une augmentation de 18% des nuits de chambre \u2022 BookLogic annonce les canaux de vente les plus performants et identifie les canaux directs pour les consommateurs les plus performants.<\/li>\n<li>BookLogic identifie les mots-cl\u00e9s qui continuent \u00e0 g\u00e9n\u00e9rer du trafic et des ventes directes.<br \/>\nLundi 25 avril 2016 : BookLogic enregistre une croissance de sept pour cent de l'Average Daily Rate (ADR) et une augmentation de 17.88% des nuits de chambre en Turquie apr\u00e8s une ann\u00e9e turbulente pour l'industrie du voyage de la r\u00e9gion.<\/li>\n<\/ul>\n<p>BookLogic a examin\u00e9 la performance de son activit\u00e9 de r\u00e9servation d'h\u00f4tels en Turquie pour 2015 durant une ann\u00e9e de crise politique et financi\u00e8re diminuant les r\u00e9servations de voyages de 50%. Le fournisseur de solutions logicielles h\u00f4teli\u00e8res et de services marketing a continu\u00e9 \u00e0 cro\u00eetre en optimisant l'ensemble du r\u00e9seau de canaux de vente de gestion des revenus.<br \/>\nEn examinant une s\u00e9lection de 20* h\u00f4tels choisis au hasard, les donn\u00e9es ont montr\u00e9 que la parit\u00e9 tarifaire a bien fonctionn\u00e9 sur le march\u00e9 turc, et l'ADR a augment\u00e9 de 2014 : 116,88 \u20ac \u00e0 ADR 2015 : 125,05 \u20ac.<\/p>\n<p>Le sp\u00e9cialiste des revenus et du marketing a identifi\u00e9 un changement dans les canaux de vente les plus performants entre 2014 et 2015 alors que Booking.com et Expedia occupent la premi\u00e8re et la deuxi\u00e8me place, HRS diminue consid\u00e9rablement alors qu'il se concentre sur un changement de mod\u00e8le commercial loin d'agir en tant qu'agent de vente, les affaires d'Agoda chutent et HotelBeds augmente sa part de 20 \u00e0 30%.<\/p>\n<p>L'\u00e9quipe de BookLogic qui aide plus de 1 500 h\u00f4tels avec sa technologie et ses services de revenus s'est concentr\u00e9e sur l'optimisation des mots-cl\u00e9s pour g\u00e9n\u00e9rer des r\u00e9servations directes. Annon\u00e7ant que la formule la plus r\u00e9ussie pour cr\u00e9er les bases de donn\u00e9es de mots-cl\u00e9s continue d'\u00eatre :<br \/>\nVille + H\u00f4tel + emplacement + type d'h\u00f4tel<br \/>\nAvec les mots-cl\u00e9s suivants, les ensembles les plus difficiles :<\/p>\n<ul>\n<li>h\u00f4tels a\u00e9roport d'istanbul<\/li>\n<li>h\u00f4tels d'istanbul vieille ville<\/li>\n<li>h\u00f4tels antalya 7 \u00e9toiles<\/li>\n<li>h\u00f4tel cave cappadoce<\/li>\n<\/ul>\n<p>BookLogic a tir\u00e9 parti des canaux de marketing num\u00e9rique en ligne pour am\u00e9liorer la visibilit\u00e9 de ses clients et g\u00e9n\u00e9rer des affaires directes autour de leurs propres marques. Sur la base des mots-cl\u00e9s principaux, presque tous les clients de BookLogic se classent entre les premi\u00e8res et les cinqui\u00e8mes pages de r\u00e9sultats de Google. L'\u00e9quipe d'optimisation marketing de BookLogic a cr\u00e9\u00e9 une formule de marketing en ligne dans son Marathon d'Optimisation, qui en trois mois entra\u00eene un changement du taux de retour sur investissement (ROI) entre 1:20 et 1:50.<\/p>\n<p>Le march\u00e9 g\u00e9n\u00e9ral du voyage en Turquie conna\u00eet une chute significative des affaires provenant des tour-op\u00e9rateurs et des vacanciers russes, ce qui repr\u00e9sente un visiteur sur trois.<br \/>\n\u00ab Cela a \u00e9t\u00e9 une ann\u00e9e turbulente pour le march\u00e9 turc et la chute significative des affaires du march\u00e9 russe a durement frapp\u00e9 l'industrie du voyage \u00bb, a d\u00e9clar\u00e9 Oral Yigitkus, PDG de BookLogic. \u00ab Les h\u00f4tels doivent changer de tactique rapidement et d\u00e9placer leur activit\u00e9 en utilisant des canaux de marketing en ligne et de distribution plus flexibles. Dans des march\u00e9s volatils et dynamiques, les h\u00f4tels doivent r\u00e9agir rapidement, ce que de nombreux fournisseurs traditionnels, tour-op\u00e9rateurs, ne peuvent pas r\u00e9aliser. De plus en plus de voyageurs contournent les tour-op\u00e9rateurs et r\u00e9servent et planifient leurs propres vacances. \u00bb<\/p>\n<p>Canaux de vente principaux :<\/p>\n<ul>\n<li>Booking.com<\/li>\n<li>Expedia<\/li>\n<li>Agoda<\/li>\n<li>Hotelbeds<\/li>\n<li>HRS<\/li>\n<li>GTA<\/li>\n<\/ul>\n<p>Meilleurs canaux directs<\/p>\n<ul>\n<li>google \/ organique<\/li>\n<li>yandex \/ organique<\/li>\n<li>yahoo \/ organique<\/li>\n<li>direct \/ aucun<\/li>\n<li>bing \/ organique<\/li>\n<li>google \/ cpc<\/li>\n<li>facebook \/ r\u00e9f\u00e9rence<\/li>\n<li>tripadvisor \/ r\u00e9f\u00e9rence<\/li>\n<li>tophotels \/ r\u00e9f\u00e9rence<\/li>\n<li>ask \/ organique<\/li>\n<\/ul>\n<p>Meilleurs mots-cl\u00e9s pour les r\u00e9servations directes<\/p>\n<ul>\n<li>h\u00f4tels a\u00e9roport d'istanbul<\/li>\n<li>h\u00f4tels d'istanbul vieille ville<\/li>\n<li>h\u00f4tels antalya 7 \u00e9toiles<\/li>\n<li>h\u00f4tel cave cappadoce<\/li>\n<\/ul>\n<p>*Source des donn\u00e9es :<\/p>\n<p>March\u00e9 : Turquie<br \/>\nDonn\u00e9es : 20 h\u00f4tels s\u00e9lectionn\u00e9s au hasard \u2013 clients de BookLogic<br \/>\nH\u00f4tels : boutique, 4 et 5 \u00e9toiles ou taille de chambre similaire<br \/>\nVilles : Istanbul, Antalya, Cesme, Bodrum, Fethiye<\/p>","protected":false},"excerpt":{"rendered":"<p>Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/fr\/booklogic-publishes-results-on-turkish-hotel-market-2015\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. 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