{"id":9418,"date":"2022-10-26T16:00:14","date_gmt":"2022-10-26T13:00:14","guid":{"rendered":"https:\/\/booklogic.net\/?p=9418"},"modified":"2022-10-26T16:00:14","modified_gmt":"2022-10-26T13:00:14","slug":"what-is-google-hotel-ads","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/es\/que-son-anuncios-de-hoteles-de-google\/","title":{"rendered":"\u00bfQu\u00e9 son los anuncios de hoteles de Google?"},"content":{"rendered":"

\"\"<\/p>\n

Google es la plataforma donde se encuentra cada negocio. Casi todos los que tienen acceso a Google lo consultan para obtener m\u00e1s informaci\u00f3n. Las campa\u00f1as de hoteles en Google Ads son muy cruciales para que los hoteles se mantengan competitivos en el sector de la hospitalidad, ya que muchos viajeros buscan un hotel en B\u00fasqueda o Mapas antes de reservar. Usando Google Hotel Ads, puedes mejorar f\u00e1cilmente la presencia en l\u00ednea de tu hotel, maximizar tus reservas directas y minimizar tus costos de OTA.<\/p>\n

Puede que hayas utilizado Google Ads en el pasado y lanzado algunas campa\u00f1as all\u00ed, pero Google Hotel Ads (GHA) ser\u00eda una herramienta m\u00e1s directa en cuanto a su impacto en las reservas directas de hoteles. En este blog, explicaremos todo lo que necesitas saber sobre GHA, incluyendo c\u00f3mo funciona, por qu\u00e9 es importante para la industria hotelera y c\u00f3mo empezar.<\/p>\n

Anuncios de Hoteles de Google (GHA):<\/strong><\/a><\/h1>\n

Google tiene un motor de metab\u00fasqueda para hoteles llamado Google Hotel Ads, que est\u00e1 conectado con todos los dem\u00e1s productos y servicios de la empresa, incluyendo su motor de b\u00fasqueda principal, el servicio de Google Maps y Google Assistant (IA). Se present\u00f3 en 2011. Los hoteles pueden mostrar precios y disponibilidad actuales en Google Maps y en la p\u00e1gina de resultados de b\u00fasqueda con la ayuda de Google Hotel Ads. Estos listados son populares entre los viajeros porque les permiten comparar precios de varias fuentes de reserva en una sola p\u00e1gina. Como los anuncios est\u00e1n vinculados al sistema de reservas del hotel, pueden ser una fuente lucrativa de reservas directas para los hoteles.<\/p>\n

El sitio web oficial de un hotel puede mostrarse en los resultados de b\u00fasqueda de Google al ejecutar una campa\u00f1a con Google. As\u00ed, un visitante interesado puede visitar el sitio web de la propiedad y utilizar el motor de reservas para hacer una reserva haciendo clic en el enlace. Google tambi\u00e9n busca interponerse entre el viajero y la propiedad, al igual que otros motores meta. Esto requiere proporcionar a los visitantes la disponibilidad y los precios correctos. Es importante competir con las OTA y otros hoteles porque los posibles hu\u00e9spedes comparar\u00e1n precios y decidir\u00e1n en consecuencia.<\/p>\n

\n

C\u00f3mo funciona Google Hotel Ads<\/strong><\/h1>\n

Funciona a trav\u00e9s de la b\u00fasqueda de Google. Cuando un viajero est\u00e1 haciendo planes de viaje, utiliza inmediatamente Google para buscar propiedades por s\u00ed mismo. Un viajero busca hoteles en Google con un destino espec\u00edfico en mente. Luego, los anuncios aparecen debajo de la barra de b\u00fasqueda. El viajero hace clic en cualquiera de los anuncios y elige ver todos los hoteles. Desde all\u00ed, el viajero puede filtrar los hoteles y comparar los precios.<\/p>\n

\n

Hay dos modelos de reserva disponibles para los hoteles en Google Hotel Ads:<\/strong><\/h1>\n


\n<\/strong>
\nModelo de costo por clic (CPC):<\/strong> El modelo CPC de anuncios de hoteles de Google, por el cual cuando un usuario hace clic en un anuncio de hotel, el hotel es cobrado por ese \u00fanico clic y luego se transfiere a un motor de reservas de hotel vinculado, incluso si el usuario no reserva finalmente una habitaci\u00f3n all\u00ed, el hotel ser\u00e1 facturado de acuerdo con los par\u00e1metros de puja que el hotel ha especificado.<\/p>\n

Basado en Comisiones:<\/strong> En este modelo basado en comisiones, se le da al turista la opci\u00f3n de reservar una habitaci\u00f3n de hotel a trav\u00e9s de Google, y Google luego cobra al hotel la tasa de comisi\u00f3n predeterminada a cambio de facilitar la reserva. Solo cuando un viajero hace una reserva, el hotel en este acuerdo pagar\u00e1 la comisi\u00f3n a Google.<\/p>\n

 <\/p>\n

\nEl valor de los Anuncios de Hoteles de Google (GHA) para los Hoteles:<\/strong><\/h1>\n

 <\/p>\n

Tu estrategia de distribuci\u00f3n est\u00e1 en tus manos con los Anuncios de Hoteles de Google. Hay varias estrategias de puja disponibles que son adaptables y proporcionan un retorno de inversi\u00f3n. Puedes publicitar tu negocio en l\u00ednea y conectar con personas que est\u00e1n buscando activamente hoteles en tu \u00e1rea con los Anuncios de Hoteles de Google. Todos los usuarios de Internet que buscan un hotel en tu ciudad tendr\u00e1n una mejor impresi\u00f3n de tu negocio como resultado de tus acciones. En el mercado de distribuci\u00f3n hotelera, Google est\u00e1 ganando terreno como un participante clave.<\/p>\n

Tu propio sitio web puede ser una de las plataformas que utilizan los Anuncios de Hoteles de Google para proporcionar informaci\u00f3n de precios para que tus posibles hu\u00e9spedes puedan comparar f\u00e1cilmente las tarifas de las habitaciones. Esto podr\u00eda aumentar significativamente el n\u00famero de reservas directas que recibes en comparaci\u00f3n con las realizadas a trav\u00e9s de agencias de viajes en l\u00ednea. Esto es \u00fatil ya que no tendr\u00e1s que pagar altas tasas de comisi\u00f3n a las OTA para vender tus habitaciones, lo que te permite conservar m\u00e1s del dinero de cada reserva. Las reservas directas te dan la oportunidad de recopilar informaci\u00f3n de contacto de los hu\u00e9spedes en el momento de la reserva, a diferencia de las OTA que no proporcionan la informaci\u00f3n de contacto de tus visitantes con las reservas. Al enviar una confirmaci\u00f3n por correo electr\u00f3nico e invitaci\u00f3n a un pre-check-in, puedes comenzar a establecer relaciones con los visitantes de inmediato. Por lo tanto, tambi\u00e9n te permite comercializar tu hotel directamente a tus hu\u00e9spedes, aumentando la posibilidad de que visiten tu hotel m\u00e1s veces. Por \u00faltimo, pero no menos importante, te brinda la oportunidad de recopilar encuestas de tus hu\u00e9spedes directamente y maximiza la lealtad de tus hu\u00e9spedes.<\/p>\n

\nIniciando los Anuncios de Hoteles de Google:<\/strong><\/h1>\n

Como hotelero, necesitar\u00e1s un socio de conectividad que gestione todo tu marketing hotelero a trav\u00e9s de los Anuncios de Hoteles de Google y genere negocios para ti. BookLogic es un proveedor de soluciones de tecnolog\u00eda de viajes que est\u00e1 aqu\u00ed para tu negocio hotelero con el fin de maximizar tus ingresos y hacer que tu hotel sea visible a nivel mundial.
\nPonte en contacto con nuestro Equipo de \u00c9xito de Socios de inmediato para unirte al ferozmente competitivo negocio hotelero.<\/p>","protected":false},"excerpt":{"rendered":"

Google is the platform where every business is located. Almost everyone having access to Google checks it out for more information. Hotel campaigns on Google Ads are very crucial for hotels to stay competitive in the hospitality sector, as many travelers search for a hotel on Search or Maps before booking. Using Google Hotel Ads, [\u2026]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9418","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Google Hotel Ads? 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