{"id":9414,"date":"2022-10-19T16:56:23","date_gmt":"2022-10-19T13:56:23","guid":{"rendered":"https:\/\/booklogic.net\/?p=9414"},"modified":"2022-10-19T16:56:23","modified_gmt":"2022-10-19T13:56:23","slug":"rate-parity","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/es\/paridad-de-tarifas\/","title":{"rendered":"Paridad de tarifas"},"content":{"rendered":"

\"\"<\/p>\n

Paridad de tarifas<\/strong><\/h1>\n

La paridad de tarifas para hoteles implica que todos los canales de distribuci\u00f3n muestren tarifas consistentes. Cuando hay paridad de tarifas, los hu\u00e9spedes potenciales no se confunden con varios precios en diferentes canales. As\u00ed, es m\u00e1s probable que elijan su hotel sobre sus competidores. Todos los canales incluyen, pero no se limitan a, agencias de viajes en l\u00ednea y fuera de l\u00ednea.<\/p>\n

La consistencia de las tarifas de las habitaciones a trav\u00e9s de todos los canales se puede obtener a trav\u00e9s de acuerdos. Este acuerdo es especialmente crucial para los hoteles que trabajan con agencias de viajes en l\u00ednea porque asegura que todas las OTA reciban los mismos precios y paquetes de hotel. Como resultado, ninguna OTA recibir\u00e1 nunca una oferta secreta o especial de un hotel; en su lugar, todas las OTA ser\u00e1n tratadas por igual y recibir\u00e1n los mismos precios y paquetes. En otras palabras, establece una relaci\u00f3n equilibrada entre los hoteles y las agencias de viajes en l\u00ednea. Cuando un hotel desea verificar si una OTA cumple con los t\u00e9rminos del acuerdo de paridad de tarifas, el hotel solo necesita comparar los paquetes y tarifas listados en las OTA con el motor de reservas de su sitio web.<\/p>\n

Importancia de la Paridad de Tarifas<\/strong><\/h1>\n

La paridad de tarifas es crucial para las reservas directas de hoteles y, lo m\u00e1s importante, para el cliente. Cuando un viajero busca las mejores ofertas y paquetes en l\u00ednea para su estad\u00eda y se encuentra con el sitio web de su hotel y nota que el paquete es muy caro, autom\u00e1ticamente buscar\u00e1 OTA, donde puede encontrar el mismo paquete de hotel m\u00e1s barato. Esto har\u00e1 que su hotel pierda su reputaci\u00f3n, clientes y reservas directas.<\/p>\n

Adem\u00e1s, tendr\u00e1 que pagar a una agencia de viajes en l\u00ednea una comisi\u00f3n por esta reserva, lo que resultar\u00e1 en una p\u00e9rdida de ganancias y lealtad del cliente. Deber\u00eda pensar en esto de manera integral si desea mantener su hotel protegido de estas p\u00e9rdidas. Si desea tratar con OTA, la paridad de tarifas deber\u00eda ser su m\u00e1xima prioridad.<\/p>\n

Hay principalmente dos tipos de paridad de tarifas:<\/strong><\/h1>\n
    \n
  1. \n

    Paridad de tarifas amplia<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Cuando hay paridad de tarifas amplia, un hotel o establecimiento de alojamiento consiente en no reducir las tarifas de las habitaciones que una OTA cobra por su propiedad. En general, todos los puntos de distribuci\u00f3n est\u00e1n cubiertos bajo este acuerdo.<\/p>\n

      \n
    1. \n

      Paridad de tarifas estrecha<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Los hoteles pueden ofrecer tarifas m\u00e1s bajas que otras OTAs bajo disposiciones de paridad de precios restringidas, pero solo de forma privada a trav\u00e9s de sus propios sitios web. Usando este tipo de paridad de tarifas, los hoteles pueden ofrecer tarifas directas reducidas a trav\u00e9s de canales offline o indirectos, incluyendo correo electr\u00f3nico, reservas telef\u00f3nicas y programas de lealtad de clientes.<\/p>\n

      C\u00f3mo gestionar la paridad de tarifas de manera efectiva<\/strong><\/h1>\n

      Al utilizar la paridad de tarifas para su hotel, puede experimentar confusi\u00f3n y dificultad para gestionarla. Puede que no tenga una estrategia de marketing o presupuesto suficiente para atraer m\u00e1s reservas directas, y su OTA asociada puede estar promocionando sus paquetes de manera m\u00e1s efectiva que usted, lo que resultar\u00eda en la p\u00e9rdida de reservas directas y oblig\u00e1ndolo a pagar comisiones a las OTAs. Por lo tanto, aqu\u00ed hay algunas estrategias que puede utilizar para que la paridad de tarifas trabaje a su favor.<\/p>\n

      Mejore sus ofertas de reserva<\/strong><\/h1>\n

      Puede mejorar f\u00e1cilmente su oferta incluyendo extras como Wi-Fi gratuito y estacionamiento gratuito. Adem\u00e1s, tambi\u00e9n puede proporcionar acceso al transporte p\u00fablico de forma gratuita para que hacer una reserva directamente sea m\u00e1s beneficioso para sus hu\u00e9spedes. Adem\u00e1s, puede ofrecer t\u00e9rminos de cancelaci\u00f3n flexibles. Esto le permitir\u00e1 mantenerse m\u00e1s competitivo entre todos los canales de venta. Le ayudar\u00e1 a aumentar sus reservas directas a pesar de un descuento hecho por una OTA en las tarifas de las habitaciones de su hotel, si es aplicable. Los extras proporcionados en su motor de reservas superar\u00e1n los ahorros que su hu\u00e9sped obtendr\u00eda si hiciera su reserva a trav\u00e9s de la OTA.<\/p>\n

      Utilice un gestor de canales<\/strong><\/a><\/h1>\n

      Una vez que tenga un gestor de canales, puede modificar r\u00e1pidamente sus precios y disponibilidad en vivo a trav\u00e9s de toda su red de distribuci\u00f3n. Cada canal siempre mostrar\u00e1 la informaci\u00f3n m\u00e1s actualizada gracias al gestor de canales. Por ejemplo, el MaxiChannel Manager de BookLogic le ayuda a monitorear y actualizar todos los precios de las habitaciones y la disponibilidad en m\u00e1s de 350 canales simult\u00e1neamente a trav\u00e9s de una \u00fanica interfaz. As\u00ed, puede verificar f\u00e1cilmente si todos los canales de venta, incluido su motor de reservas, muestran tarifas consistentes a trav\u00e9s de BookLogic.<\/p>\n

      Utilice motores de metab\u00fasqueda<\/strong><\/a><\/h1>\n

      En el mundo actual, los motores de metab\u00fasqueda son muy populares. Muchos hu\u00e9spedes prefieren los motores de metab\u00fasqueda para elegir el canal desde el cual quieren reservar, adem\u00e1s de navegar y comparar hoteles. Las personas suelen reservar directamente porque creen que es m\u00e1s confiable. Los hoteles locales pueden compararse con cadenas o hoteles m\u00e1s grandes utilizando motores de metab\u00fasqueda. Existen modelos de precios de motores de metab\u00fasqueda como la reserva instant\u00e1nea basada en comisiones que resultan en niveles de comisi\u00f3n m\u00e1s bajos que las OTAs. Al utilizar sus modelos de precios de manera efectiva, los motores de metab\u00fasqueda pueden volverse m\u00e1s rentables que las OTAs. Por eso, mostrar disponibilidad, tarifas y servicios en tiempo real en motores de metab\u00fasqueda puede disminuir dr\u00e1sticamente las cuotas de mercado de las OTAs. Como resultado, el beneficio de su hotel se maximizar\u00e1, ya que el costo de utilizar motores de metab\u00fasqueda puede ser menor que el costo de utilizar OTAs cuando la gesti\u00f3n se realiza de manera inteligente. Puede utilizar f\u00e1cilmente motores de metab\u00fasqueda para su propiedad a trav\u00e9s de las Integraciones de Metab\u00fasqueda de BookLogic.<\/p>","protected":false},"excerpt":{"rendered":"

      Rate Parity Rate parity for hotels implies that all distribution channels show consistent rates. When there is rate parity, potential guests do not get confused with various prices on different channels. Thus, they are more likely to choose your hotel over your competitors. All channels include but are not limited to online and offline travel [\u2026]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9414","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nRate Parity | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Rate parity is crucial for direct hotel bookings and, most importantly, for the customer. 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