{"id":9402,"date":"2022-09-27T16:00:38","date_gmt":"2022-09-27T13:00:38","guid":{"rendered":"https:\/\/booklogic.net\/?p=9402"},"modified":"2022-09-27T16:00:38","modified_gmt":"2022-09-27T13:00:38","slug":"what-is-occupancy-based-pricing","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/es\/que-es-precio-basado-en-ocupacion\/","title":{"rendered":"\u00bfQu\u00e9 es el precio basado en la ocupaci\u00f3n (OBP)?"},"content":{"rendered":"

\"\"<\/p>\n

PRECIOS BASADOS EN OCUPACI\u00d3N: \u00bfQU\u00c9 ES?<\/strong><\/h1>\n

Al calcular las tarifas nocturnas para una habitaci\u00f3n, se utiliza la fijaci\u00f3n de precios basada en la ocupaci\u00f3n para tener en cuenta el n\u00famero potencial de hu\u00e9spedes. La fijaci\u00f3n de precios basada en la ocupaci\u00f3n viene en una variedad de formas.<\/p>\n

En primer lugar, el cargo nocturno puede calcularse por hu\u00e9sped. Cada visitante debe pagar un cargo nocturno, por lo que dos apartamentos id\u00e9nticos (o la misma unidad) pueden tener precios variados seg\u00fan el n\u00famero de visitantes esperados esa noche.<\/p>\n

En segundo lugar, la ocupaci\u00f3n m\u00e1xima o prevista de una unidad puede utilizarse para determinar la tarifa nocturna. Como resultado, una unidad con una ocupaci\u00f3n m\u00e1xima de cuatro probablemente ser\u00eda m\u00e1s cara que una con una ocupaci\u00f3n m\u00e1xima de dos. Sin embargo, independientemente del n\u00famero de personas que ocupen cada unidad, el costo de dos apartamentos similares ser\u00eda el mismo.<\/p>\n

\u00bfPOR QU\u00c9 DEBER\u00cdA UTILIZARSE LA FIJACI\u00d3N DE PRECIOS BASADA EN OCUPACI\u00d3N?<\/strong><\/h1>\n

Los gastos son generalmente la primera preocupaci\u00f3n de cualquier administrador de alquileres vacacionales cuando exploran la fijaci\u00f3n de precios basada en la ocupaci\u00f3n. Fijar precios por hu\u00e9sped permite a los administradores recuperar cualquier costo variable que tambi\u00e9n var\u00ede por hu\u00e9sped (en lugar de por turno o por estancia) sin sobrecargar a grupos m\u00e1s peque\u00f1os que incurrir\u00edan en costos variables m\u00e1s bajos.<\/p>\n

Los ingresos son el otro factor monetario que la fijaci\u00f3n de precios basada en la ocupaci\u00f3n podr\u00eda afectar. Una familia de cuatro anticipa pagar m\u00e1s por un hotel que quiz\u00e1s lo har\u00eda un visitante solitario. Al dividir el costo de una unidad, dos parejas pueden estar m\u00e1s dispuestas a pagar por ella que una sola pareja. Esto significa que la fijaci\u00f3n de precios basada en la ocupaci\u00f3n para alquileres vacacionales ser\u00eda una opci\u00f3n l\u00f3gica dada los costos por persona y la mayor disposici\u00f3n a pagar por grupos m\u00e1s grandes.<\/p>\n

Adem\u00e1s, la caracter\u00edstica de una estrategia de gesti\u00f3n de ingresos efectiva es cuando la llegada, salida, duraci\u00f3n de la estancia, ventana de reserva y el n\u00famero de hu\u00e9spedes para cualquier reserva dada no importan realmente porque las tarifas, descuentos y restricciones de estancia est\u00e1n configurados de tal manera que el gerente de ingresos est\u00e1 dispuesto a aceptar cualquiera de las reservas recibidas.<\/p>\n

El precio se determina por cu\u00e1ntos hu\u00e9spedes se alojan en la habitaci\u00f3n. Se trata como una habitaci\u00f3n individual o doble para el costo base. Esto afecta cu\u00e1nto es la tarifa. El costo de las opciones solo de habitaci\u00f3n y solo de desayuno se determina por el n\u00famero total de hu\u00e9spedes.<\/p>\n

Ejemplo:<\/strong> Supongamos que el siguiente es el caso.<\/em><\/p>\n

Modelo de precios:<\/strong>\u00a0Basado en Ocupaci\u00f3n<\/p>\n

Tarifa de desayuno:<\/strong>\u00a015\u20ac \/ por persona<\/p>\n

Diferencia de Individual\/Doble:<\/strong>\u00a010\u20ac<\/p>\n

Diferencia de Tercera Persona:<\/strong>\u00a030\u20ac<\/p>\n

De acuerdo con esto, las tarifas ser\u00edan las siguientes:<\/strong><\/em><\/p>\n

Solo Habitaci\u00f3n Individual:<\/strong>\u00a090\u20ac<\/p>\n

Habitaci\u00f3n Doble Solo:<\/strong>\u00a0100\u20ac<\/p>\n

Cama Individual\/Desayuno:<\/strong>\u00a0105\u20ac<\/p>\n

Cama Doble\/Desayuno:<\/strong>\u00a0130\u20ac<\/p>\n

Nota:<\/strong>\u00a0Con este modelo de precios, no debes ignorar el hecho de que hay muchas variaciones de precios:\u00a04 tipos de habitaciones\u00a0<\/strong>(Est\u00e1ndar, Superior, Deluxe, Ejecutivo)\u00a04 tipos de tarifas\u00a0<\/strong>(Solo Habitaci\u00f3n, Solo Habitaci\u00f3n No Reembolsable, Cama\/Desayuno, Cama\/Desayuno No Reembolsable) hay\u00a03 tipos de ocupaci\u00f3n<\/strong>\u00a0para cada habitaci\u00f3n (individual, doble, triple).<\/p>\n

En tal escenario, la habitaci\u00f3n est\u00e1ndar de tu propiedad tendr\u00eda estos tipos de tarifas:<\/strong><\/em><\/p>\n

    \n
  1. Est\u00e1ndar Individual (Solo Habitaci\u00f3n)<\/li>\n
  2. Est\u00e1ndar Doble (Solo Habitaci\u00f3n)<\/li>\n
  3. Est\u00e1ndar Triple (Solo Habitaci\u00f3n)<\/li>\n
  4. Est\u00e1ndar Individual (Solo Habitaci\u00f3n\/ No Reembolsable)<\/li>\n
  5. Est\u00e1ndar Doble (Solo Habitaci\u00f3n\/ No Reembolsable)<\/li>\n
  6. Est\u00e1ndar Triple (Solo Habitaci\u00f3n\/ No Reembolsable)<\/li>\n
  7. Est\u00e1ndar Individual (Cama\/Desayuno)<\/li>\n
  8. Est\u00e1ndar Doble (Cama\/Desayuno)<\/li>\n
  9. Triple Est\u00e1ndar (Cama\/Desayuno)<\/li>\n
  10. Individual Est\u00e1ndar (No reembolsable\/Cama, Desayuno)<\/li>\n
  11. Doble Est\u00e1ndar (No reembolsable\/Cama, Desayuno)<\/li>\n
  12. Triple Est\u00e1ndar (Cama, Desayuno\/Dormitorio)<\/li>\n<\/ol>\n

    Vemos arriba que hay 12 tipos de tarifas para solo una habitaci\u00f3n.<\/p>\n

    Esto significa que para 4 habitaciones esto es\u00a048<\/strong>,<\/p>\n

    Para 5 habitaciones esto es\u00a060<\/strong>,<\/p>\n

    Para 6 habitaciones esto es\u00a072 tarifas diferentes.<\/strong><\/p>\n

    \u00a0<\/strong><\/p>\n

    Ventajas de la Tarificaci\u00f3n Basada en Ocupaci\u00f3n (TBO)<\/strong><\/p>\n

    El modelo TBO permite a las propiedades:<\/p>\n

    Mejorar la visibilidad en los resultados de b\u00fasqueda<\/strong>: M\u00e1s viajeros pueden ver habitaciones con precios TBO. Esto es para que m\u00e1s b\u00fasquedas de viajeros coincidan con la tarifa de su habitaci\u00f3n.<\/p>\n

    Aumentar la ocupaci\u00f3n de habitaciones m\u00e1s valiosas: <\/strong>Las habitaciones m\u00e1s grandes y caras ahora pueden ser vendidas a m\u00e1s visitantes gracias a esta estructura de precios. Adem\u00e1s, facilita dejar sus habitaciones m\u00e1s asequibles disponibles para futuros visitantes.<\/p>\n

    Aumentar ingresos: <\/strong>Seg\u00fan estad\u00edsticas proporcionadas por uno de los principales canales de reservas del mundo, Booking.com, la tarificaci\u00f3n basada en ocupaci\u00f3n puede resultar en un aumento promedio del 3.5% en ingresos.<\/p>","protected":false},"excerpt":{"rendered":"

    OCCUPANCY-BASED PRICING: WHAT IS IT? When calculating nightly rates for a room, occupancy-based pricing is used to take into account the potential number of guests. Occupancy-based pricing comes in a variety of forms. Firstly, the nightly charge may be calculated per guest. Each visitor is required to pay a nightly charge, so two identical apartments […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9402","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\nWhat is Occupancy-Based Pricing(OBP)? | Hotel & Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"description\" content=\"Occupancy-Based Pricing is used to take into account the potential number of guests. 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