{"id":7691,"date":"2019-03-02T12:53:57","date_gmt":"2019-03-02T12:53:57","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7691"},"modified":"2019-03-02T12:53:57","modified_gmt":"2019-03-02T12:53:57","slug":"booklogic-publishes-results-on-turkish-hotel-market-2015","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/es\/booklogic-publica-resultados-sobre-el-mercado-hotelero-turco-2015\/","title":{"rendered":"BookLogic publica los resultados del mercado hotelero turco de 2015"},"content":{"rendered":"<ul>\n<li>Las reservas de viajes a Turqu\u00eda disminuyen en 50% en 2015<\/li>\n<li>En medio del cierre de hoteles en toda Turqu\u00eda en 2016, BookLogic revisa el rendimiento de las ventas directas en comparaci\u00f3n con las tarifas y la ocupaci\u00f3n y la oportunidad inmediata para que las empresas se mantengan a flote.<\/li>\n<li>BookLogic registra un aumento del 7% en la ADR y un incremento del 18% en noches de habitaci\u00f3n \u2022 BookLogic anuncia los canales de ventas de mejor rendimiento e identifica los canales directos al consumidor de mejor rendimiento.<\/li>\n<li>BookLogic identifica las palabras clave que a\u00fan est\u00e1n generando tr\u00e1fico y ventas directas.<br \/>\nLunes 25 de abril de 2016: BookLogic registra un crecimiento del siete por ciento en la Tarifa Diaria Promedio (ADR) y un aumento de 17.88% en noches de habitaci\u00f3n en Turqu\u00eda tras un a\u00f1o turbulento para la industria de viajes de la regi\u00f3n.<\/li>\n<\/ul>\n<p>BookLogic ha revisado el rendimiento de su negocio de reservas hoteleras en Turqu\u00eda para 2015 durante un a\u00f1o de crisis pol\u00edtica y financiera que disminuy\u00f3 las reservas de viajes en 50%. El proveedor de soluciones de software hotelero y servicios de marketing continu\u00f3 creciendo al optimizar toda la red de canales de ventas de gesti\u00f3n de ingresos.<br \/>\nAl revisar una selecci\u00f3n de 20* hoteles elegidos al azar, los datos mostraron que la paridad de tarifas ha funcionado bien en el mercado turco, y la ADR aument\u00f3 de 2014: \u20ac116.88 a ADR 2015: \u20ac125.05.<\/p>\n<p>El especialista en ingresos y marketing identific\u00f3 un cambio en los canales de ventas de mejor rendimiento entre 2014 y 2015, ya que Booking.com y Expedia ocuparon el primer y segundo lugar, HRS disminuye significativamente al centrarse en un cambio de modelo de negocio alej\u00e1ndose de actuar como agente de ventas, el negocio de Agoda cae y HotelBeds aumenta su participaci\u00f3n en un 20 \u2013 30%.<\/p>\n<p>El equipo de BookLogic, que ayuda a m\u00e1s de 1,500 hoteles con su tecnolog\u00eda y servicios de ingresos, se ha centrado en optimizar palabras clave para impulsar reservas directas. Anunciando que la f\u00f3rmula m\u00e1s exitosa para crear las bases de datos de palabras clave sigue siendo:<br \/>\nCiudad + Hotel + ubicaci\u00f3n + tipo de hotel<br \/>\nCon las siguientes palabras clave, se presentan los conjuntos m\u00e1s desafiantes:<\/p>\n<ul>\n<li>hoteles aeropuerto de estambul<\/li>\n<li>hoteles de estambul ciudad antigua<\/li>\n<li>hoteles antalya 7 estrellas<\/li>\n<li>hotel cueva capadocia<\/li>\n<\/ul>\n<p>BookLogic ha aprovechado los canales de marketing digital en l\u00ednea para mejorar la visibilidad de sus clientes y generar negocios directos en torno a sus propias marcas. Basado en las palabras clave principales, casi todos los clientes de BookLogic se listaron entre las primeras y quintas p\u00e1ginas de resultados de Google. El equipo de optimizaci\u00f3n de marketing de BookLogic ha creado una f\u00f3rmula de marketing en l\u00ednea en su Marat\u00f3n de Optimizaci\u00f3n, que en tres meses resulta en un cambio en la tasa de Retorno de Inversi\u00f3n (ROI) entre 1:20 y 1:50.<\/p>\n<p>El mercado de viajes general en Turqu\u00eda est\u00e1 experimentando una ca\u00edda significativa en los negocios de operadores tur\u00edsticos y vacacionistas rusos, lo que representa uno de cada tres visitantes.<br \/>\n\u201cHa sido un a\u00f1o turbulento para el mercado turco y la ca\u00edda significativa en los negocios del mercado ruso ha golpeado duramente a la industria de viajes\u201d, dijo Oral Yigitkus, CEO de BookLogic. \u201cLos hoteles tienen que cambiar de t\u00e1ctica r\u00e1pidamente y mover su negocio utilizando canales de marketing en l\u00ednea y distribuci\u00f3n m\u00e1s flexibles. En mercados vol\u00e1tiles y din\u00e1micos, los hoteles necesitan responder r\u00e1pidamente, lo que muchos de sus proveedores tradicionales, los operadores tur\u00edsticos, no pueden lograr. M\u00e1s viajeros est\u00e1n eludiendo a los operadores tur\u00edsticos y reservando y planificando sus propias vacaciones.\u201d<\/p>\n<p>Principales canales de ventas:<\/p>\n<ul>\n<li>Booking.com<\/li>\n<li>Expedia<\/li>\n<li>Agoda<\/li>\n<li>Hotelbeds<\/li>\n<li>HRS<\/li>\n<li>GTA<\/li>\n<\/ul>\n<p>Principales canales directos<\/p>\n<ul>\n<li>google \/ org\u00e1nico<\/li>\n<li>yandex \/ org\u00e1nico<\/li>\n<li>yahoo \/ org\u00e1nico<\/li>\n<li>directo \/ ninguno<\/li>\n<li>bing \/ org\u00e1nico<\/li>\n<li>google \/ cpc<\/li>\n<li>facebook \/ referido<\/li>\n<li>tripadvisor \/ referido<\/li>\n<li>tophotels \/ referido<\/li>\n<li>ask \/ org\u00e1nico<\/li>\n<\/ul>\n<p>Principales palabras clave para reservas directas<\/p>\n<ul>\n<li>hoteles aeropuerto de estambul<\/li>\n<li>hoteles de estambul ciudad antigua<\/li>\n<li>hoteles antalya 7 estrellas<\/li>\n<li>hotel cueva capadocia<\/li>\n<\/ul>\n<p>*Fuente de datos:<\/p>\n<p>Mercado: Turqu\u00eda<br \/>\nDatos: 20 hoteles seleccionados al azar - clientes de BookLogic<br \/>\nHoteles: boutique, 4 y 5 estrellas o tama\u00f1o de habitaci\u00f3n similar<br \/>\nCiudades: Estambul, Antalya, Cesme, Bodrum, Fethiye<\/p>","protected":false},"excerpt":{"rendered":"<p>Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. BookLogic records 7% ADR rise and 18% increase in room nights \u2022 BookLogic announces top performing sales channels and identifies the strongest [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/es\/booklogic-publica-resultados-sobre-el-mercado-hotelero-turco-2015\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. 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