{"id":5722,"date":"2018-08-06T12:41:28","date_gmt":"2018-08-06T12:41:28","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5722"},"modified":"2018-08-06T12:41:28","modified_gmt":"2018-08-06T12:41:28","slug":"juggling-travel-market-baskets","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/es\/malabares-viaje-mercado-cestas\/","title":{"rendered":"Malabarismos con las cestas del mercado de viajes"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5723\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/turkey-hotel-recep.jpg\" alt=\"\" width=\"1685\" height=\"1123\" \/><\/p>\n<p>Tras un a\u00f1o traum\u00e1tico en Turqu\u00eda, ha sido interesante ver lo f\u00e1cil que es perder cuota de mercado, observar una ca\u00edda en las reservas y descensos en los ingresos, todo debido a la excesiva dependencia de solo unas pocas fuentes de negocio.<\/p>\n<div>\n<p>La ca\u00edda del rublo ruso junto con las tensiones pol\u00edticas, la ca\u00edda en los mercados europeos y el aumento de alertas de terror acompa\u00f1adas de movimientos pol\u00edticos en el pa\u00eds han golpeado severamente a la industria del turismo, un sector que representa una contribuci\u00f3n considerable al PIB anual.<\/p>\n<p>Al examinar m\u00e1s de cerca, a medida que trabajamos con m\u00e1s hoteles y resorts ansiosos por presumir de sus reservas y mantener niveles de ingresos en un mercado que no se puede prever, estamos viendo la misma situaci\u00f3n repetida. El mercado depende en exceso de relaciones comerciales tradicionales y existentes sin tomar medidas para desarrollar nuevos socios comerciales o expandir su alcance en el mercado.<\/p>\n<p><strong>LEER:<\/strong>\u00a0Informe del Mercado de Viajes de Hoteles en Turqu\u00eda 2016<\/p>\n<h3>Todo se trata de diversificar el riesgo y mantener el negocio.<\/h3>\n<p>Un pu\u00f1ado de canales ya no es suficiente cuando el negocio no se puede prever o predecir, y cuando el negocio de socios existentes se agota. Un hotel no puede permitirse ser v\u00edctima de las desgracias de otro negocio, especialmente en un clima tan impredecible como el turco en este momento, y esto es lo mismo para muchas otras \u00e1reas del mundo; ciertamente incluyendo Marruecos, Espa\u00f1a, Grecia, Italia.<\/p>\n<p>Hemos encontrado que las empresas de viajes que han prosperado en la regi\u00f3n de Antalya y ciudades vecinas han dependido en gran medida de una base de clientes exclusivamente de Rusia y Alemania, y como resultado han sufrido inmensamente en los \u00faltimos 12 a 18 meses. Numerosas campa\u00f1as de \"no vayas a Turqu\u00eda\" han asustado a los turistas, pero eso no significa que no est\u00e9n ah\u00ed para ser captados. A\u00fan hay cientos de miles de turistas buscando unas vacaciones, buscando una buena oferta, y que a\u00fan considerar\u00edan Turqu\u00eda.<\/p>\n<p>Los pa\u00edses t\u00edpicamente se recuperan r\u00e1pidamente de los ataques terroristas, pero son menos propensos a recuperarse debido a problemas econ\u00f3micos; por lo tanto, es esencial que la industria del turismo act\u00fae r\u00e1pidamente para evitar que sea un problema prolongado que podr\u00eda empeorar la econom\u00eda durante mucho m\u00e1s tiempo del que ya ha sido. Los datos aqu\u00ed demuestran los desaf\u00edos y las oportunidades del mercado: www.altid.org.tr\/tr\/Turizm-Istatistikleri\/1906-2015-Ziyaretci-Sayilari.html<\/p>\n<h3>Los presupuestos pueden ser ajustados, as\u00ed que s\u00e9 astuto con los socios comerciales.<\/h3>\n<p>No es momento de descansar en los laureles y esperar que presionar a tus socios para encontrar negocios te d\u00e9 realmente los resultados que esperas. La mejor forma de presi\u00f3n es invitar a otros socios a trabajar contigo y encontrar nuevas avenidas para ingresos y reservas de viajeros.<\/p>\n<p>Los hoteles de resorts y los hoteles de grandes ciudades gastan enormes cantidades de dinero para mantener felices a los agentes de viajes tradicionales y a los operadores tur\u00edsticos con el fin de comercializar sus propiedades en diferentes pa\u00edses, sin embargo, el retorno se est\u00e1 volviendo menos transparente y menos inmediato. Cuando se necesitan ganancias a corto plazo, se deben ver retornos instant\u00e1neos.<\/p>\n<p>Por lo tanto, al expandir las opciones de marketing digital a trav\u00e9s de adwords, remarketing en YouTube, facebook, instagram y marketing en redes sociales, \u2013 b\u00e1sicamente tocando al cliente directamente t\u00fa mismo \u2013 puedes comercializar las propiedades a muchos m\u00e1s pa\u00edses y monitorear visualmente a trav\u00e9s de informes instant\u00e1neos el \u00e9xito de esta inversi\u00f3n para optimizar las reservas.<\/p>\n<p>M\u00e1s cestas con huevos es mejor que una cesta con todos los huevos incubados.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. The fall in the Russian rouble coupled with political tensions, drop in European [&hellip;]<\/p>","protected":false},"author":5,"featured_media":5724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/es\/malabares-viaje-mercado-cestas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. The fall in the Russian rouble coupled with political tensions, drop in European [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.booklogic.net\/es\/malabares-viaje-mercado-cestas\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/booklogic\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-06T12:41:28+00:00\" \/>\n<meta name=\"author\" content=\"BookLogic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@booklogics\" \/>\n<meta name=\"twitter:site\" content=\"@booklogics\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BookLogic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\"},\"author\":{\"name\":\"BookLogic\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\"},\"headline\":\"Juggling travel market baskets\",\"datePublished\":\"2018-08-06T12:41:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\"},\"wordCount\":554,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\",\"name\":\"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-08-06T12:41:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/juggling-travel-market-baskets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.booklogic.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Juggling travel market baskets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#website\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/\",\"name\":\"Hotel &amp; Travel Technology and Software Company | BookLogic\",\"description\":\"Hotel &amp; Travel Technology and Software Company | BookLogic\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.booklogic.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#organization\",\"name\":\"BookLogic\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.booklogic.net\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/company-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.booklogic.net\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/company-logo.png\",\"width\":1735,\"height\":452,\"caption\":\"BookLogic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/booklogic\",\"https:\\\/\\\/x.com\\\/booklogics\",\"https:\\\/\\\/www.instagram.com\\\/booklogic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3082071\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.booklogic.net\\\/#\\\/schema\\\/person\\\/7187b8225d708cc17fd884b841c425bb\",\"name\":\"BookLogic\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.booklogic.net\/es\/malabares-viaje-mercado-cestas\/","og_locale":"es_ES","og_type":"article","og_title":"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic","og_description":"Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. The fall in the Russian rouble coupled with political tensions, drop in European [&hellip;]","og_url":"https:\/\/www.booklogic.net\/es\/malabares-viaje-mercado-cestas\/","og_site_name":"Hotel &amp; Travel Technology and Software Company | BookLogic","article_publisher":"https:\/\/www.facebook.com\/booklogic","article_published_time":"2018-08-06T12:41:28+00:00","author":"BookLogic","twitter_card":"summary_large_image","twitter_creator":"@booklogics","twitter_site":"@booklogics","twitter_misc":{"Escrito por":"BookLogic","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#article","isPartOf":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/"},"author":{"name":"BookLogic","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb"},"headline":"Juggling travel market baskets","datePublished":"2018-08-06T12:41:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/"},"wordCount":554,"commentCount":10,"publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"image":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage"},"thumbnailUrl":"","articleSection":["Blog"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/","url":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/","name":"Juggling travel market baskets | Hotel &amp; Travel Technology and Software Company | BookLogic","isPartOf":{"@id":"https:\/\/www.booklogic.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage"},"image":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-08-06T12:41:28+00:00","breadcrumb":{"@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.booklogic.net\/juggling-travel-market-baskets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.booklogic.net\/"},{"@type":"ListItem","position":2,"name":"Juggling travel market baskets"}]},{"@type":"WebSite","@id":"https:\/\/www.booklogic.net\/#website","url":"https:\/\/www.booklogic.net\/","name":"Hotel &amp; Travel Technology and Software Company | BookLogic","description":"Hotel &amp; Travel Technology and Software Company | BookLogic","publisher":{"@id":"https:\/\/www.booklogic.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.booklogic.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.booklogic.net\/#organization","name":"BookLogic","url":"https:\/\/www.booklogic.net\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","contentUrl":"https:\/\/www.booklogic.net\/wp-content\/uploads\/2023\/03\/company-logo.png","width":1735,"height":452,"caption":"BookLogic"},"image":{"@id":"https:\/\/www.booklogic.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/booklogic","https:\/\/x.com\/booklogics","https:\/\/www.instagram.com\/booklogic\/","https:\/\/www.linkedin.com\/company\/3082071"]},{"@type":"Person","@id":"https:\/\/www.booklogic.net\/#\/schema\/person\/7187b8225d708cc17fd884b841c425bb","name":"BookLogic"}]}},"_links":{"self":[{"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/posts\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/comments?post=5722"}],"version-history":[{"count":0,"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/posts\/5722\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/media?parent=5722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/categories?post=5722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booklogic.net\/es\/wp-json\/wp\/v2\/tags?post=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}