{"id":7691,"date":"2019-03-02T12:53:57","date_gmt":"2019-03-02T12:53:57","guid":{"rendered":"https:\/\/booklogic.booklogic.biz\/?p=7691"},"modified":"2019-03-02T12:53:57","modified_gmt":"2019-03-02T12:53:57","slug":"booklogic-publishes-results-on-turkish-hotel-market-2015","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/de\/booklogic-veroffentlicht-ergebnisse-zum-turkischen-hotelsektor-2015\/","title":{"rendered":"BookLogic ver\u00f6ffentlicht Ergebnisse zum t\u00fcrkischen Hotelmarkt 2015"},"content":{"rendered":"<ul>\n<li>T\u00fcrkische Reisebuchungen sinken 2015 um 50%<\/li>\n<li>Angesichts von Hotel-Schlie\u00dfungen in ganz T\u00fcrkei im Jahr 2016 \u00fcberpr\u00fcft BookLogic die Leistung des Direktvertriebs im Vergleich zu Preisen und Belegung sowie die unmittelbare M\u00f6glichkeit f\u00fcr Unternehmen, \u00fcber Wasser zu bleiben.<\/li>\n<li>BookLogic verzeichnet einen Anstieg des ADR um 7% und einen Anstieg der \u00dcbernachtungen um 18% \u2022 BookLogic k\u00fcndigt die leistungsst\u00e4rksten Vertriebskan\u00e4le an und identifiziert die st\u00e4rksten direkten Verbraucherk Channels.<\/li>\n<li>BookLogic identifiziert die Schl\u00fcsselw\u00f6rter, die weiterhin Traffic und Direktverk\u00e4ufe generieren.<br \/>\nMontag, 25. April 2016: BookLogic verzeichnet ein Wachstum von sieben Prozent im Durchschnittlichen Tagespreis (ADR) und einen Anstieg von 17.88% der \u00dcbernachtungen in der T\u00fcrkei nach einem turbulenten Jahr f\u00fcr die Reisebranche der Region.<\/li>\n<\/ul>\n<p>BookLogic hat die Leistung seines Hotelbuchungsgesch\u00e4fts in der T\u00fcrkei f\u00fcr 2015 w\u00e4hrend eines Jahres politischer und finanzieller Krisen \u00fcberpr\u00fcft, das die Reisebuchungen um 50% verringert hat. Der Anbieter von Hotelsoftwarel\u00f6sungen und Marketingdienstleistungen setzte das Wachstum durch die Optimierung des gesamten Netzwerks der Umsatzmanagement-Vertriebskan\u00e4le fort.<br \/>\nBei der \u00dcberpr\u00fcfung einer Auswahl von 20* zuf\u00e4llig ausgew\u00e4hlten Hotels zeigte die Daten, dass die Preisparit\u00e4t auf dem t\u00fcrkischen Markt gut funktioniert hat, und der ADR stieg von 2014: \u20ac116,88 auf ADR 2015: \u20ac125,05.<\/p>\n<p>Der Umsatz- und Marketingspezialist identifizierte einen Wechsel in den leistungsst\u00e4rksten Vertriebskan\u00e4len zwischen 2014 und 2015, da Booking.com und Expedia den ersten und zweiten Platz einnahmen, w\u00e4hrend HRS erheblich abnimmt, da es sich auf einen Wechsel des Gesch\u00e4ftsmodells weg von der Rolle als Verkaufsagent konzentriert, Agoda-Gesch\u00e4ft sinkt und HotelBeds seinen Anteil um 20 \u2013 30% erh\u00f6ht.<\/p>\n<p>Das BookLogic-Team, das \u00fcber 1.500 Hotels mit seiner Umsatztechnologie und -dienstleistungen unterst\u00fctzt, hat sich darauf konzentriert, Schl\u00fcsselw\u00f6rter zu optimieren, um direkte Buchungen zu f\u00f6rdern. Es wurde bekannt gegeben, dass die erfolgreichste Formel zur Erstellung der Schl\u00fcsselwortdatenbanken weiterhin lautet:<br \/>\nStadt + Hotel + Standort + Hoteltyp<br \/>\nMit den folgenden Schl\u00fcsselw\u00f6rtern sind die herausforderndsten Sets verbunden:<\/p>\n<ul>\n<li>istanbul flughafen hotels<\/li>\n<li>istanbul hotels altstadt<\/li>\n<li>antalya hotels 7 sterne<\/li>\n<li>kappadokien h\u00f6hlenhotel<\/li>\n<\/ul>\n<p>BookLogic hat Online-Digitalmarketingkan\u00e4le genutzt, um die Sichtbarkeit f\u00fcr seine Kunden zu erh\u00f6hen und direktes Gesch\u00e4ft rund um ihre eigenen Marken zu f\u00f6rdern. Basierend auf den Top-Schl\u00fcsselw\u00f6rtern sind fast alle BookLogic-Kunden zwischen den ersten und f\u00fcnften Ergebnisseiten von Google gelistet. Das Marketingoptimierungsteam von BookLogic hat eine Online-Marketingformel in seinem Optimierungs-Marathon erstellt, die in drei Monaten zu einer Ver\u00e4nderung der Rendite (ROI) zwischen 1:20 und 1:50 f\u00fchrt.<\/p>\n<p>Der allgemeine Reisemarkt in der T\u00fcrkei erlebt einen signifikanten R\u00fcckgang des Gesch\u00e4fts von russischen Reiseveranstaltern und Urlaubern, was einem von drei Besuchern entspricht.<br \/>\n\u201eEs war ein turbulentes Jahr f\u00fcr den t\u00fcrkischen Markt und der signifikante R\u00fcckgang des Gesch\u00e4fts vom russischen Markt hat die Reisebranche hart getroffen\u201c, sagte Oral Yigitkus, CEO von BookLogic. \u201eHotels m\u00fcssen schnell ihre Taktik \u00e4ndern und ihr Gesch\u00e4ft durch flexiblere Online- und Vertriebsmarketingkan\u00e4le vorantreiben. In volatilen und dynamischen M\u00e4rkten m\u00fcssen Hotels schnell reagieren, was viele ihrer traditionellen Anbieter, Reiseveranstalter, nicht erreichen k\u00f6nnen. Immer mehr Reisende umgehen Reiseveranstalter und buchen und planen ihre eigenen Urlaube.\u201c<\/p>\n<p>Top-Vertriebskan\u00e4le:<\/p>\n<ul>\n<li>Booking.com<\/li>\n<li>Expedia<\/li>\n<li>Agoda<\/li>\n<li>Hotelbeds<\/li>\n<li>HRS<\/li>\n<li>GTA<\/li>\n<\/ul>\n<p>Top direkte Kan\u00e4le<\/p>\n<ul>\n<li>google \/ organisch<\/li>\n<li>yandex \/ organisch<\/li>\n<li>yahoo \/ organisch<\/li>\n<li>direkt \/ keine<\/li>\n<li>bing \/ organisch<\/li>\n<li>google \/ cpc<\/li>\n<li>facebook \/ referral<\/li>\n<li>tripadvisor \/ referral<\/li>\n<li>tophotels \/ referral<\/li>\n<li>ask \/ organisch<\/li>\n<\/ul>\n<p>Top-Keywords f\u00fcr Direktbuchungen<\/p>\n<ul>\n<li>istanbul flughafen hotels<\/li>\n<li>istanbul hotels altstadt<\/li>\n<li>antalya hotels 7 sterne<\/li>\n<li>kappadokien h\u00f6hlenhotel<\/li>\n<\/ul>\n<p>*Datenquelle:<\/p>\n<p>Markt: T\u00fcrkei<br \/>\nDaten: 20 zuf\u00e4llig ausgew\u00e4hlte Hotels \u2013 BookLogic-Kunden<br \/>\nHotels: Boutique, 4 und 5 Sterne oder \u00e4hnliche Zimmergr\u00f6\u00dfe<br \/>\nSt\u00e4dte: Istanbul, Antalya, Cesme, Bodrum, Fethiye<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkische Reisebuchungen sinken 50% im Jahr 2015. Angesichts von Hotel-Schlie\u00dfungen in der gesamten T\u00fcrkei im Jahr 2016 \u00fcberpr\u00fcft BookLogic die direkte Verkaufsleistung im Vergleich zu Preisen und Belegung sowie die unmittelbare M\u00f6glichkeit f\u00fcr Unternehmen, \u00fcber Wasser zu bleiben.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7691","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.booklogic.net\/de\/booklogic-veroffentlicht-ergebnisse-zum-turkischen-hotelsektor-2015\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookLogic publishes results on Turkish hotel market 2015 | Hotel &amp; Travel Technology and Software Company | BookLogic\" \/>\n<meta property=\"og:description\" content=\"Turkish travel bookings diminish by 50% in 2015 Amid hotel closures throughout Turkey in 2016, BookLogic reviews direct sales performance against rates and occupancy and the immediate opportunity for businesses to remain afloat. 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