{"id":5722,"date":"2018-08-06T12:41:28","date_gmt":"2018-08-06T12:41:28","guid":{"rendered":"https:\/\/www.booklogic.net\/v2\/?p=5722"},"modified":"2018-08-06T12:41:28","modified_gmt":"2018-08-06T12:41:28","slug":"juggling-travel-market-baskets","status":"publish","type":"post","link":"https:\/\/www.booklogic.net\/de\/jonglier-reise-markt-korbe\/","title":{"rendered":"Jonglieren mit Reisemarkt-K\u00f6rben"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5723\" src=\"https:\/\/booklogic.booklogic.biz\/wp-content\/uploads\/2018\/08\/turkey-hotel-recep.jpg\" alt=\"\" width=\"1685\" height=\"1123\" \/><\/p>\n<p>Nach einem traumatischen Jahr in der T\u00fcrkei ist es interessant zu sehen, wie einfach es ist, Marktanteile zu verlieren, einen R\u00fcckgang der Buchungen und einen R\u00fcckgang der Einnahmen zu beobachten \u2013 alles aufgrund der \u00fcberm\u00e4\u00dfigen Abh\u00e4ngigkeit von nur wenigen Gesch\u00e4ftsquellen.<\/p>\n<div>\n<p>Der Fall des russischen Rubels, gepaart mit politischen Spannungen, dem R\u00fcckgang der europ\u00e4ischen M\u00e4rkte und zunehmenden Terrorwarnungen, begleitet von politischen Bewegungen im Land, hat die Reisebranche schwer getroffen, einen Sektor, der einen erheblichen Beitrag zum j\u00e4hrlichen BIP leistet.<\/p>\n<p>Bei n\u00e4herer Betrachtung, w\u00e4hrend wir mit mehr Hotels und Resorts arbeiten, die darauf erpicht sind, ihre Buchungen zu r\u00fchmen und die Einnahmen in einem nicht vorhersagbaren Markt aufrechtzuerhalten, sehen wir die gleiche wiederholte Situation. Der Markt verl\u00e4sst sich \u00fcberm\u00e4\u00dfig auf traditionelle und bestehende Gesch\u00e4ftsbeziehungen, ohne Schritte zu unternehmen, um neue Gesch\u00e4ftspartner zu entwickeln oder ihre Marktpr\u00e4senz zu erweitern.<\/p>\n<p><strong>LESEN:<\/strong>\u00a0T\u00fcrkei Hotel Reise Marktbericht 2016<\/p>\n<h3>Es geht darum, das Risiko zu streuen \u2013 und das Gesch\u00e4ft aufrechtzuerhalten.<\/h3>\n<p>Eine Handvoll Kan\u00e4le reicht nicht mehr aus, wenn das Gesch\u00e4ft nicht vorhergesagt oder prognostiziert werden kann und wenn die bestehenden Partnergesch\u00e4fte versiegen. Ein Hotel kann es sich nicht leisten, ein Opfer der Missgeschicke anderer Unternehmen zu sein, insbesondere in einem Klima, das so unvorhersehbar ist wie das t\u00fcrkische derzeit \u2013 und das gilt auch f\u00fcr viele andere Regionen der Welt; sicherlich einschlie\u00dflich Marokko, Spanien, Griechenland, Italien.<\/p>\n<p>Wir haben festgestellt, dass Reiseunternehmen, die in der Region Antalya und den benachbarten St\u00e4dten gedeihen, stark auf eine Kundenbasis aus Russland und Deutschland angewiesen sind \u2013 und infolgedessen in den letzten 12 bis 18 Monaten immens gelitten haben. Zahlreiche \u201eGeht nicht in die T\u00fcrkei\u201c-Kampagnen haben Touristen abgeschreckt \u2013 aber das bedeutet nicht, dass sie nicht da sind, um erobert zu werden. Es gibt immer noch Hunderttausende von Touristen, die nach einem Urlaub suchen, nach einem guten Angebot suchen und die die T\u00fcrkei immer noch in Betracht ziehen w\u00fcrden.<\/p>\n<p>L\u00e4nder erholen sich typischerweise schnell von Terroranschl\u00e4gen, sind jedoch weniger wahrscheinlich, sich aufgrund wirtschaftlicher Probleme zu erholen; daher ist es entscheidend, dass die Reisebranche schnell handelt, um zu verhindern, dass es ein langanhaltendes Problem wird, das die Wirtschaft l\u00e4nger verschlechtern k\u00f6nnte, als es derzeit der Fall ist. Daten hier zeigen die Herausforderungen und die Marktchancen: www.altid.org.tr\/tr\/Turizm-Istatistikleri\/1906-2015-Ziyaretci-Sayilari.html<\/p>\n<h3>Die Budgets k\u00f6nnten knapp sein, also seien Sie klug mit Gesch\u00e4ftspartnern.<\/h3>\n<p>Es ist nicht an der Zeit, sich auf seinen Lorbeeren auszuruhen und zu hoffen, dass der Druck auf Ihre Partner, Gesch\u00e4fte zu finden, tats\u00e4chlich die Ergebnisse bringt, die Sie erwarten. Die beste Form des Drucks besteht darin, andere Partner einzuladen, mit Ihnen zusammenzuarbeiten und neue Einnahmequellen und Reisem\u00f6glichkeiten zu finden.<\/p>\n<p>Resort-Hotels und gro\u00dfe Stadthotels geben enorme Summen aus, um traditionelle Reiseb\u00fcros und Reiseveranstalter zufrieden zu stellen, um ihre Immobilien in verschiedenen L\u00e4ndern zu vermarkten, doch die Rendite wird immer weniger transparent und weniger unmittelbar. Wenn kurzfristige Gewinne ben\u00f6tigt werden, m\u00fcssen sofortige R\u00fcckfl\u00fcsse sichtbar sein.<\/p>\n<p>Daher k\u00f6nnen Sie durch die Erweiterung der digitalen Marketingoptionen \u00fcber Adwords, YouTube-Remarketing, Facebook, Instagram und Social Media Marketing \u2013 im Grunde genommen den Kunden direkt selbst ansprechen \u2013 die Immobilien in vielen weiteren L\u00e4ndern vermarkten und den Erfolg dieser Investition durch sofortige Berichte visuell \u00fcberwachen, um Buchungen zu optimieren.<\/p>\n<p>Mehr K\u00f6rbe mit Eiern sind besser als ein Korb mit allen geschl\u00fcpften Eiern.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Following a traumatic year in Turkey, it&#8217;s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue &#8211; all due to the over reliance on just a few sources of business. 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