Juggling travel market baskets
Following a traumatic year in Turkey, it’s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue – all due to the over reliance on just a few sources…
Following a traumatic year in Turkey, it’s been interesting to see how easy it is to lose market share, watch a drop in bookings and falls in revenue – all due to the over reliance on just a few sources…
LONDON, UNITED KINGDOM (October 4, 2016) – This year’s hottest topic is direct bookings. More so than ever before, hotels are working hard to show consumers that direct is indeed best, in the hope to rely less on OTAs (online travel…
27 September, 2016: BookLogic has partnered with Skyscanner to expand exposure and sales reach for its hotel clients through the leading meta search engine. The hotel revenue management technology company is offering a direct connection to the meta search engine…
Seasonal revenue patterns are going three-dimensional as hotels gain access to a broader audience base, across a wider global reach. This gives the sales and marketing manager the data insight they need to adapt to changing patterns in traveller behaviour in order to optimise in…
BookLogic Hotel Travel Market Report 2016 State of the Turkish market – 2014 vs 2015 / Q1 2016 The political, financial and terrorist crisis in the region is causing a devastating blow on the tourism market, which brings a huge…
Guest reviews and social media are adding more value to a hotel’s revenue and marketing strategy, managed effectively they can enhance the fortunes and profits of the property. A report from Cornell University identified that a hotel has a potential to increase…
It’s more than just technology and digital marketing developments that is causing hotels to look at their strategies and approach the markets differently. Social-political events around the world are forcing hotels to develop plans to manage loss of markets and…
Testimonial – case study: Senator Hotels Group of 4: Best Western Senator, Senator Taksim Mr Dogan Bozkus Senator Hotels Group is an expanding shareholder-owned hotel group, with four properties presently on the market and three further projects due…
No matter where in the world people are planning their trip, one of the first places they’ll look for their hotels is online travel agencies. This is one of the top reasons why the online travel agency is now thriving.…
BookLogic is privileged to be given the opportunity of participating in the Hotel Show in Dubai on 28th of September 2015. Our booth number is 7B303. The event will run for three days, from 28th to 30th of September. Last…