![\"\"](\"https:\/\/booklogic.net\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-20-at-3.02.48-PM.jpeg\")
<\/p>\n<\/p>\n
Google is used by millions of tourists worldwide to search for hotels. In order to improve user experience and make it easier for both travelers and hotels, Google has unveiled a new feature in hotel search: a free booking link. Thanks to this new Google search capability, any hotel may now be found on the search engine without paying a fee or using Google adverts.<\/p>\n
When Google launched the free booking link function, the hotels with advertisements and hotels with free booking links were shown separately, with paid ads for the hotel appearing in the “featured choice” and free booking link hotels appearing in the “other\/all option.” However, Google has altered the appearance; hotels with paid adverts will be labeled as Ads<\/strong> and will be displayed beneath the hotel name, while hotels with free booking links will not display any label. <\/p>\n Access a worldwide audience: No Commission:<\/strong> BookLogic and Google have partnered to make getting started simple.<\/p>\n <\/p>\n \u00a0<\/em><\/strong><\/p>\n Enhancing hotel search on Google is a top priority for Google in order to better the user experience and give advertisers more options for campaign optimization. Any modification to this offering gives hotels and the direct channel a new chance to outbid OTAs and increase direct traffic. It is essential for hoteliers to focus on two things: expanding their core businesses with these features and utilizing them<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Hotel\u2019s free booking link integration on Google Google is used by millions of tourists worldwide to search for hotels. In order to improve user experience and make it easier for both travelers and hotels, Google has unveiled a new feature in hotel search: a free booking link. Thanks to this new Google search capability, any […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9441","post","type-post","status-publish","format-standard","hentry","category-blog"],"blocksy_meta":[],"yoast_head":"\n
\nAs seen in the image below, the yellow highlighted Ad label indicates that this is a paid hotel ad, and the hotel beneath it does not have any label, it is a free booking link.<\/p>\nHow it benefits the Hotels?<\/strong><\/h1>\n
\nBoost direct traffic to your website:<\/strong>
\nThe free booking link will enable the user to go to your website directly and make their reservation there, increasing the number of travelers using your direct booking website as a result.<\/p>\n
\n<\/strong>Your hotel will display globally through Google searches, and anyone may visit your website to make a reservation from there, expanding your target market internationally.<\/p>\n
\nYou don’t have to pay any commission to OTAs to attract customers, and Google doesn’t charge any commission for this.<\/p>\n\nHow you can start with it?<\/strong><\/h1>\n
\n
\nYou should update your Google Business Profile with all the latest information regarding your hotel, and keep it up to date.<\/li>\n<\/ol>\n\n
\n<\/em><\/strong>Integrate your hotel with BookLogic so your all prices and hotel appear on Google search<\/li>\n<\/ol>\n\n
\n<\/em><\/strong>Then you\u2019ll start getting a direct booking on your website<\/li>\n<\/ol>\n<\/h1>\n
Conclusion:<\/h1>\n