Euphoria Hotels - Case Study

During 2015 the Turkish travel market was hit by a number of political, financial and military blows which diminished business in some parts by 80 - 90%, in a year that saw many tour operators with the Russian market go bankrupt. It has been a year to change tactic to optimise the performance of all channels to keep coming.

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IC Hotels - Case Study

22 March, 2016: Turkish hotel group, IC Hotels, has reduced commission levels to 3% and grown revenue 1,500%* by driving direct bookings for its property portfolio. IC Hotels has spent the past five years developing...

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Senator Hotels Group - Case Study

Senator Hotels Group is an expanding shareholder-owned hotel group, with four properties presently on the market and three further projects due for completion in 2017. In the past 12 months the hotel group has tripled the number of room nights while also becoming quicker to react and be more proactive in the market place.

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